WhatsApp Business App Launched for Small Businesses; Only Available on Android for Now

Agencies
January 19, 2018

The WhatsApp Business standalone app was announced by Facebook on Wednesday in an effort to make business communication with customers more streamlined for SMEs (Small and Medium Enterprises) on the popular messaging platform. A part of its WhatsApp for Business initiative that was first officially announced back in September last year and tested with businesses like BookMyShow and MakeMyTrip in India since, the new app for SMEs is now available to download via Google Play in Indonesia, Italy, Mexico, the UK, and the US. The WhatsApp Business app is free, and will be rolled out across the world in the coming weeks, which is when it can be expected in India. It will be only available for Android phones at launch, but the company will eventually have a version for iPhones too.

The WhatsApp Business app is aimed at making it easier to for small companies to connect with their customers, and more convenient for the 1.3 billion WhatsApp users to chat with businesses that matter to them. The app will help customers with useful information such as a business description, email or store addresses and website.

It will also save time with smart messaging tools - quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy.

"People will know that they're talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it's been confirmed that the account phone number matches the business phone number," WhatsApp said in a statement.

Regular users can continue using WhatsApp as usual as there's no need to download anything new. "People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam," the company added.

The statement claimed WhatsApp helps over 80 percent of small businesses in India and Brazil communicate with customers and grow their business, citing a Morning Consult study. WhatsApp also claimed that 84 percent of SMBs think that WhatsApp helps them communicate with customers, andA80 percent of SMBs think that WhatsApp helps them grow their business.

The new business accounts are aimed at firms that receive a high volume of WhatsApp messages and need help keeping up, WhatsApp Chief Operating Officer Matt Idema said. "What we saw was a need for businesses to have more efficient tools," Idema said in an interview with Reuters.

Idema, who was a Facebook executive before he joined WhatsApp last year, said WhatsApp intends to charge businesses in some form in the future, but he said it was too soon to discuss when that would happen or what the future business services would look like.

WhatsApp competes in a crowded market that also includes Facebook's Messenger application, Tencent Holdings's WeChat and numerous other messaging services.

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Agencies
June 18,2020

New Delhi, Jun 18: Vodafone Idea on Thursday told the Supreme Court that it has incurred Rs 1 lakh crore losses as it insisted it is not in a position to furnish bank guarantees.

A bench comprising Justices Arun Mishra, S. Abdul Nazeer, and M.R. Shah, taking up the adjusted gross revenue (AGR) matter through video conferencing, directed the telecom companies to submit their financial documents and books for the last 10 years.

Asking Vodafone if it was a foreign company, the bench said that how can the company say it would not furnish any bank guarantee.

"What if you fly away overnight in future without paying anything?" it asked.

Senior advocate Mukul Rohatgi, representing Vodafone Idea, denied his client is a completely foreign firm and cited before the bench its tie-ups and investments.

Vodafone owes over Rs 58,000 crore as AGR dues and so far, has paid close to Rs 7,000 crore.

Rohatgi contended before the court that the telecom company is in a tough situation, and cannot furnish any fresh bank guarantee, as profits have eluded the company in past many quarters. He submitted before the bench that Rs 15,000 crore bank guarantees are lying with the government, and his client's losses are over Rs 1 lakh crore.

"I cannot offer any more surety," he informed the bench.

Justice Mishra noted that this is public money and these dues should be recovered. "Do not tell us that you will pay if you were to make profits... the money must come," he noted.

Justice Shah observed that the telecom industry is the only industry which earned during the Covid-19 pandemic. "After all, this money will be used for public welfare", he said.

Rohatgi argued that his client would have to fold up if orders were issued to clear dues tomorrow. "11,000 employees will have to go without notice, as we cannot pay them," he added.

Senior advocate Abhishek Manu Singhvi, appearing for Bharti Airtel, contended before the court that out of Rs 21,000 crore AGR dues, the company has already deposited a sum of Rs 18,000 crore.

He argued that his client has given a bank guarantee, in excess of demand, to DoT, and supported the proposal for phased repayment of remaining AGR dues. He insisted that the company needs to sit down with the government and calculate the dues. Airtel owes Rs 25,976 crore after paying Rs 18,000 crore, as per the government.

Senior advocate Arvind Datar, representing Tata Telecom, informed the bench that his client has paid Rs 6,504 crore in AGR dues so far, and furnishing a bank guarantee may adversely impact investments in the sector.

The total AGR dues are close to Rs 1.5 lakh crore.

The top court will now take up the matter in the third week of July.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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News Network
July 28,2020

Bengaluru, Jul 28: Congress leader Siddaramaiah on Monday alleged that BJP is trying to destabilise the Congress government in Rajasthan.

"It is the duty of the Governor to act according to the decision of the state cabinet. But he is acting like a central government puppet," he said at a protest organised here by Karnataka Pradesh Congress Committee (KPCC).

He said the Congress is protesting across the country to save democracy and save the constitution.

"We are not fighting through violence. We are protesting peacefully. The Constitution has given the right to protest in a democratic system," he said.

He accused the BJP of "being disrespectful" to the Constitution.

"Governments must walk within the framework of the Constitution. The Constitution gives everyone rights and duties. BJP destabilises elected governments and buys our legislators by horse-trading by spending crores of money. The same thing happened in Karnataka as well," he alleged.

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