WhatsApp copies Snapchat, launches Status updates that vanish after 24 hours

February 21, 2017

WhatsApp is making arguably its biggest change since it started operations. The chat app has rolled out a new feature called Status that will turn WhatsApp into a sort of social media app. With the Status feature, which will appear as a separate tab within the app users will be able to share GIF, videos and photos with their friends, somewhat similar to how they do it on Facebook and Instagram. But that is the unique bit about the Status feature. The unique bit is that it has been copied from Snapchat, another communication app, and the Status that WhatsApp users post will vanish after 24 hours, just the way they do on Snapchat.

whatsappWhatsApp was testing the feature for a while in beta version of the app. But now it will be rolled out to all users in a gradual manner. To use Status, WhatsApp users will have to update the app. WhatsApp said that all the content posted within the Status tab will also be end-to-end encrypted.

The announcement regarding the Status update was made by Facebook co-founder Jan Koum. "We are excited to announce that, coinciding with WhatsApp's 8th birthday on February 24, we are reinventing the status feature. Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted," he wrote.

How can you use Status

-- Update WhatsApp. If no update is available for your app, wait for a few days. The rollout of the new feature is gradual.

-- Open the app. You will see the new Status tab in it. From there you can post updates, which will then be shared with your friends. You will be able to control who sees your updates. Also, these updates will vanish after 24 hours.

Will it make WhatsApp complicated?

One of the beauties of WhatsApp is that it is very simple to use. It is a text messaging app before anything else and the simplicity and speed of text messaging on WhatsApp has made it such a big hit. Especially in the early days of WhatsApp people loved this app because it was a fuss-free, uncluttered messaging app unlike say something like WeChat or Nimbuzz that had more features but also a rather complicated user interface.

But of late, WhatsApp is adding more and more features to the app. It has added video chats as well as ability to share different kind of content formats like GIF and all. It has also added the feature that lets users make VoIP calls.

But all those earlier features were still part of the core WhatsApp functionality, which is one-to-one communication. The Status feature however gives WhatsApp a different character. Now it is not just a communication app but also a social media and broadcast app, similar to Twitter, Snapchat or Facebook.

Although Koum doesn't see it that ways. "Just like eight years ago when we first started WhatsApp, this new and improved status feature will let you keep your friends who use WhatsApp easily updated in a fun and simple way," he writes.

Other than the fact that Status may make WhatsApp seem more crowded, there is also the fact that the new feature may also help Facebook, which owns WhatsApp, bring ads to the chat app. Inline ads, similar to what you see on Facebook or Instagram, another app owned by Facebook, will be easy to roll out. They can be deemed updates and can be shown in the Status timeline. Although, it is worth noting that both WhatsApp and Facebook in the past had promised to keep WhatsApp add-free.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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Agencies
June 13,2020

The Brazilian government said that the Amazon rainforest witnessed deforestation of a record 829 sq km in May, the highest monthly level since 2015.

On Friday, the National Institute for Space Research (INPE) said that deforestation in the Amazon increased by 91 sq km compared to the same period last year, reports Xinhua news agency.

Between January and April, destruction of the forest by illegal loggers and ranchers rose 55 per cent, or a total of 1,202 sq km was wiped out, it said.

The Real-time Deforestation Detection system, a federal project created to monitor human activity in the Amazon, alerted authorities to the increase in the rate of destruction of the rainforest.

A recent study by the Amazon Environmental Research Institute (IPAM) warned that deforestation in 2020 could reach 11,900 sq km if the pace of May, June, and July follows the historical average.

Deforestation in the region has soared since President Jair Bolsonaro took office last year, according to conservation groups.

He has argued that more farming and mining in protected areas of the forest were the only way to lift the region out of poverty.

Bolsonaro's environmental policies have been widely condemned but he has rejected the criticism, saying Brazil remains an example for conservation.

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Agencies
February 17,2020

Google on Monday announced it is gradually winding down its free public Wi-Fi Station programme currently available at over 400 railway stations in India, and will work with the Indian Railways and Railtel Corporation to help them with existing sites so they can remain useful resources for people.

Google launched its Station initiative in India in 2015 to bring fast, free public Wi-Fi to over 400 of the busiest railway stations in the country by mid-2020.

"We crossed that number by June 2018 and implemented Station in thousands of other locations around the country in partnership with telecommunications companies, ISPs and local authorities," Caesar Sengupta, Vice President, Payments and Next Billion Users, Google, said in a statement.

"Over time, partners in other countries asked for Station too and we responded accordingly. We're grateful for these partnerships, especially with the Indian Railways and the Government of India, that helped us serve millions of users over the last few years," he added.

According to Google, the decision to shut Station has been taken keeping the affordable mobile data plans and mobile connectivity in mind that is improving globally including in India.

"India, specifically now has among the cheapest mobile data per GB in the world, with mobile data prices having reduced by 95 per cent in the last 5 years, as per TRAI in 2019," said Sengupta.

The Indian users consume close to 10GB of data, each month, on average, according to reports.

"Our commitment to supporting the next billion users remains stronger than ever, from continuing our efforts to make the internet work for more people and building more relevant and helpful apps and services," Sengupta noted.

Global networking giant Cisco last year teamed up with Google to roll out free, high-speed public Wi-Fi access globally, starting with India.

The first pilot under the partnership was rolled out at 35 locations in Bengaluru.

Sengupta said that in addition to the changed context, the challenge of varying technical requirements and infrastructure among our partners across countries has also made it difficult for Station to scale and be sustainable, especially for our partners.

"And when we evaluate where we can truly make an impact in the future, we see greater need and bigger opportunities in building products and features tailored to work better for the next billion user markets," he said.

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