When Swara Bhasker was rejected by a director for 'looking intelligent'

Agencies
October 27, 2018

Mumbai, Oct 27: Beauty and appearance play a crucial role in cinema and Swara Bhasker says in the initial days of her career she was rejected for "looking intelligent".

"I think everyone who comes to the industry has to face certain kind of rejection for how they look. Otherwise people would not be spending so much money on the make up.

"All this is a reflection of a person's mindset. The first meeting I had when I came to Bombay, a director rejected me saying, you look too intelligent. I have still not understood what does this mean," Swara told PTI on the sidelines of Jio MAMI Mumbai Film Festival where her movie "Shame" was screened.

Swara said it is best to ignore such things and focus on work.

"Shame", directed by Anusha Bose, is a twisted journey of a meek, vulnerable woman who emerges from the background to unapologetically reclaim her dignity, confidence and her right to desire.

"It is about how women are often shamed for their looks and it is a story of a nice sweet girl, who is shamed for her looks. It is a day in her life," she said.

The "Veere Di Wedding" actor said today the digital platform has become an alternate medium for actors in terms of creativity.

"The new content that is available today on different platforms is thought provoking and it doesn't have to be lived by any formula. I am a very idealistic person and I believe art, especially the visual medium has huge potential for transformation.

"It is something that goes through your eyes and it goes directly to your heart and it can directly affect you."

For the 30-year-old actor, it is important to be associated with good content and that is a rule she has tried to live by in her film career.

She recently finished the second season of web series "It's Not That Simple" from Voot and has another web series from Applause Entertainment.

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News Network
May 2,2020

Los Angeles, May 2: Pop diva Madonna has revealed that she has tested positive for the COVID-19 anitbodies.

The singer shared the news in the 14th edition of her “Quarantine Diary” on Instagram TV.

“Took a test the other day and I found out that I have the antibodies. So tomorrow I’m just going to go for a long drive in the car, and I’m gonna roll down the window and I’m gonna breathe in the COVID-19 air. Yup. I hope the sun is shining,” Madonna said.

According to Centers for Disease Control and Prevention (CDC), US, antibody tests are used to determine whether or not a person has been exposed to COVID-19 by finding proteins the body produces to fight the virus.

However, the CDC has yet to confirm if the possession of antibodies is equal to immunity.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
July 12,2020

Mumbai, Jul 12: The Brihanmumbai Municipal Corporation (BMC) has sealed actor Rekha’s bungalow in suburban Bandra after a security guard there tested positive for coronavirus, a civic official said on Sunday.

The guard at the 65-year-old actor’s bungalow ‘Sea Springs’ tested positive on Tuesday, the official said.

The BMC has put a board outside the premises declaring the are as a containment zone. The security guard has been hospitalised at the BMC’s COVID-19 care facility in Bandra Kurla Complex, he said.

As the bungalow is a standalone one, only a portion of it has been sealed, he said.

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