Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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News Network
April 11,2020

New Delhi, Apr 11: Actor Hema Malini on Saturday expressed concern over the health workers, who are being treated badly and are restricted to enter their own building.

The 71-year-old actor took to Instagram and shared a video where she expressed concern over the situation the health workers are going through. "Friends, I have seen this in various news channels and I am very sad that the health workers are being treated very badly. They are being restricted to enter their own building," she said.

The 'Baghban' actor further said: "Just think, in such times, they are our safeguards amid such situation (coronavirus outbreak). They are the ones who are going to ground level and are finding out the patients suffering from the disease."

She went on to add that "they do so, to save you. Remember, opposing them is to play with the safety of the country and every citizen. That is why we should honour them. Jai Hind."

In the post accompanying the video, she wrote, "Some of you might have watched the following interview on India TV where I have spoken about how I spend a typical day during this lockdown and social distancing period. This is for those of you who might have missed it!"

The post garnered more than 1.3k views within 35 minutes of being posted on the photo-sharing platform.

Just like other celebrities, Hema Malini is also practicing self-isolation amid the 21-day government-imposed lockdown in view of coronavirus outbreak.

India's total cases of coronavirus on Saturday climbed to 7,529 including 242 deaths and 652 people, who have either been cured or discharged, said the Union Ministry of Health and Family Welfare on Saturday. 

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News Network
January 14,2020

Indore, Jan 14: Yoga guru Ramdev has said that Deepika Padukone should hire persons like him for offering correct advice, days after the actress had visited Jawaharlal Nehru University in Delhi following the violence at the campus earlier this month.

"Deepika Padukone needs to study about political, social and cultural issues. She should understand more about our country. Only after gaining knowledge, she should take decisions. I feel she should have persons like Swami Ramdev for correct advice," Ramdev said at an event here on Monday.

On January 7, Padukone joined the protest at JNU after a masked mob entered the varsity campus and attacked the students and teachers with sticks and rods on January 5.

Several BJP leaders questioned the support extended by Padukone. On the other hand, the Congress threw their weight behind the actress for her stand.

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News Network
July 12,2020

Mumbai, Jul 12: Actress Aishwarya Rai Bachchan and her daughter Aaradhya have tested positive for coronavirus, confirmed Maharashtra Health Minister Rajesh Tope on Sunday. However,  veteran actor Jaya Bachchan has tested negative for the virus.

"Smt Aishwarya Rai Bachchan and Daughter Aaradhya Abhishek Bachchan have also been detected positive for Covid-19. Smt. Jaya Bachchan ji is tested negative for Covid-19. We wish the Bachchan Family to get well soon with a speedy recovery," Tope tweeted.

As per Assistant Municipal Commissioner Vishwas Mote, the rest of the family members - Jaya Bachchan, daughter Shweta Bachchan Nanda and her children Agastya and Navya Naveli - have tested negative for COVID-19.

On Saturday, legendary actor Amitabh Bachchan and son Abhishek Bachchan took to social media to confirm that they have detected positive for coronavirus.

The 'Sholay' actor is reported to be in a "stable" condition with "mild symptoms."
The 77-year-old has been admitted to the isolation unit at Mumbai's Nanavati Super Speciality Hospital.

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