1. Home
  2. Zee launches 'Zindagi' channel with Pakistani content

Zee launches 'Zindagi' channel with Pakistani content

[email protected] (PTI)
June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 16,2020

New Delhi, Mar 16: Joining other big names from the industry in raising the awareness about the novel coronavirus, actor Katrina Kaif on Sunday ensured the safety and urged everyone to take all the preventive measures to combat the spread of the virus.

The 36-year-old actor shared a post on Instagram along with a caption that read: "..... hope everyone is staying safe ... please follow all precautionary safety measures as recommended by the health professionals .... exercise and meditation help your body`s immune system ... keep your environment clean and happy."

In the shared post, she is seen posing for the camera along with her girlfriends, all seen in happy faces.

Earlier in the day actor Parineeti Chopra too took to Twitter and urged her fans to adopt social distancing to stop the highly contagious virus from spreading.

This comes three days after the World Health Organisation (WHO) announced coronavirus as a global pandemic.

In the wake of spurt in cases of coronavirus across the country, the Central Government on Saturday decided to treat the deadly virus as a "notified disaster".

As of Sunday, the total cases of coronavirus reported in India is 107, according to the Union Ministry of Health and Family Welfare.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 23,2020

Mumbai, Jan 23: Actor Tiger Shroff is set to share the screen with his father and veteran actor Jackie Shroff for the first time in "Baaghi 3", the makers announced on Thursday.In the third installment of action-drama, directed by Ahmed Khan, Jackie will play the on-screen father of Tiger and his co-star Riteish Deshmukh's characters.

In a cameo appearance, the 62-year-old actor will essay the role of a police inspector in "Baaghi 3", producer Sajid Nadiadwala said.

"Everyone has been waiting to see Tiger team up with his 'Hero' father Jackie since we launched him. There have been plenty of speculations and no one has been able to bring them together in the last six years as the duo was categorical they would only share the screen when a film and role merited their presence.

"Ahmed and I feel the story line required Jackie to be a part of them film and I believe our visions matched to understand how it's a pivotal role in the film," Nadiadwala said in a statement.

The producer said having Jackie on board will add to the film's expectations.

"... I am confident no one will be disappointed by this double dose of Shroffs and will stand as a strong USP," Nadiadwala added.

Jackie started shooting for the film on Wednesday.

Also starring Shraddha Kapoor and Ankita Lokhande, "Baagi 3" is scheduled to be released on March 6.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Netowrk
July 10,2020

New Delhi, Jul 10: Actor Bhumi Pednekar, who is staying indoors like many other Bollywood celebrities, on Friday said that she has learned to prioritise what is important to her amid the COVID-19-induced lockdown.

"One thing that I have learnt about myself is that I love isolation. I love being by myself. I saw a lot of people complaining that they are bored at home or that they cannot go out. I am an extrovert, I am a very social person but this quarantine has led me to realise that I do prefer my isolation over meeting people because I haven't really been in touch with people," she said.

"I have kind of been catching over my reading, not seen much television but started watching shows. I have spent a lot of time with my mom and honesty there were days when I did nothing," she added.

The 'Pati Patni Aur Woh' actor further said that it was important loving oneself and enjoying one's own company.

"I have kind of prioritised what I feel is important in life. I have re-educated myself. But the biggest learning has been that I love being alone. And maybe I have kind of enjoyed this state because as actors you are constantly surrounded by people whether you are promoting or shooting a film," she said.

"Your immediate entourage is also like a team of quite a few people. You are constantly over the phone, you are constantly over social media," she added.

Pednekar was last seen in Karan Johar's horror film 'Bhoot Part One: The Haunted Ship,'.

She will next be seen in another horror thriller, 'Durgavati.'

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.