Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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News Network
January 2,2020

Jan 2: A young filmmaker was allegedly assaulted by an acquaintance during an argument over CAA-NRC in neighbouring Salt Lake City, police said on Wednesday.

The police have arrested the accused following a complaint by the filmmaker.

According to a senior police officer, the argument over the contentious Citizenship Amendment Act (CAA) and the proposed National Register of Citizens (NRC) began following a social media post by the filmmaker.

The accused allegedly went to the house of the filmmaker on Monday night and picked up an argument, which led to a scuffle.

"During the scuffle, the accused attacked the filmmaker with a knife," the senior police officer said, adding that the accused has been booked under relevant sections of the Indian Penal Code.

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News Network
March 10,2020

Washington, Mar 10: British adventurer Bear Grylls on Monday shared the power-packed trailer of `Into The Wild` episode featuring South Indian superstar Rajinikanth.

The video captures Rajinikanth driving through the forests of Bandipur in Karnataka, where the episode has been filmed. The 45-year-old adventurer shared the daredevil video on Twitter featuring Rajinikanth amid the woods and in the background, Grylls is heard saying "He`s faced a lot of fears, but he never gives up. He`s relentlessly positive."

He captioned the post on Twitter and wrote: "Superstar @Rajinikanth`s relentless positivity and never giving up spirit was so visible in the wild as he embraced every challenge thrown at him. Respect! Watch Into The Wild with @BearGryllson March 23 at 8:00 pm. @DiscoveryIN#ThalaivaOnDiscovery."

The video shows the Padma Bhushan actor and Grylls climbing hills and wading through gorges and ravine. The duo is seen driving through the Deccan forest. Amid the video, Grylls is seen addressing Rajinikanth as a "superhero." The actor is seen pulling off his signature `sunglass` move.

Earlier in February, the adventure show host shared an intriguing motion poster marking superstar Rajinikanth`s blockbuster TV debut in Discovery`s `Into the Wild`. Grylls also shared that it was a special experience for him to work with the Rajinikanth.

In January, Rajinikanth suffered minor injuries while shooting for the special episode of `Man vs Wild` Bandipur forest in Karnataka.

After Prime Minister Narendra Modi, Rajinikanth becomes the second Indian personality to be featured on Grylls` survival show.

The episode with Prime Minister Modi was aired last year in August and became quite an attraction among viewers.

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News Network
March 12,2020

Chennai, Mar 12: Superstar Rajinikanth on Thursday clarified that he never aspired to become the Chief Minister of Tamil Nadu and said his plans for politics include different heads for his prospective party and a possible government headed by it.

In his first official press conference since December 31, 2017, when he announced to take the political plunge, the veteran star also said he planned to appoint as CM, an educated youth who was compassionate and had self-respect.

With a two-leadership system for party and the government, the former would act as an "opposition" to highlight issues and would not even hesitate to "remove", apparently the head of the government, if it fails to perform, he said.

His prospective party would focus on including a substantial amount of youngsters in the age group of below 45 years while the rest would comprise retired judges and IAS and IPS officials among others.

"I myself would reach out to them and invite them," to join him, the 69-year-old actor said.

Contrary to expectations, he however, did not make a concrete statement on floating his party but called for an "uprising" by youth, after which he would make his formal political entry.

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