Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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Agencies
July 20,2020

Los Angeles, Jul 20: Hollywood stars Robert Downey Jr and Tom Holland have joined their "Avengers: Endgame" co-star Chris Evans in sending sweet messages to a young boy who saved his sister from a dog attack.

Six-year-old Bridger saved his four-year-old sister on July 9 by standing between her and a charging dog.

According to Nicole Noel Walker, his aunt, the child received 90 stitches after getting bitten by the canine.

After Walker reached out to the Avengers team through an Instagram post, Evans, in a video message, promised to send Bridger, an avid Avengers fan, "an authentic Captain America shield".

Now the 'Iron-Man' star promised he will gift Bridger something "special" on his next birthday.

"Bridger, you're a rockstar. I hear (Captain America) sent a shield your way. I'm gonna do one better, you call me on your next birthday. I got something special for you. By the way, that's a promise. A promise beats a shield," Downey Jr said.

Holland, meanwhile, spoke to Bridger on a video call and invited him to come to the sets of the next "Spider-Man" film.

"If you ever want to come to set and hang out, and see the Spider-Man suit up close, and hang out with us, you're always welcome. I want to say you are so brave, mate. We are all so proud of you, and your little sister is so lucky to have someone like you," he added.

Other Marvel stars Mark Ruffalo and Brie Larson, Hollywood star Anne Hathaway, "The Flash" series stars Grant Gustin and Robbie Amell also praised Bridger's bravery.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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News Network
May 11,2020

Mumbai, May 11: Model-cum-actress Poonam Pandey was on Sunday booked by Mumbai Police for violating the coronvirus-induced lockdown norms, an official said.

An FIR was registered against Panedy and a person accompanying her by the Marine Drive Police.

She was found roaming in her high-end car at Marine Drive without any reason, he said.

"A case has been registered against Pandey and Sam Ahmad Bombay (46) under sections 269 (Negligent act likely to spread infection of a disease dangerous to life) and 188 (Disobedience of order duly promulgated by public servant) of the Indian Penal Code (IPC) and under provisions of the National Disaster Act," senior police inspector Mrityunjay Hiremath said.

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