Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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News Network
May 24,2020

Los Angeles, May 24: Hollywood star Salma Hayek says her daughter Valentina Pinault is a talented 12 year old who wants to be a director and star as a lead in a film one day.

The Oscar-nominated actor shares Valentina with husband, French billionaire Francois-Henri Pinault.

Hayek said she has confidence in her daughter's abilities and believes she has a long way to go.

"She has so many talents. She draws, she wants to shoot movies - both as a director and as the lead - and she writes great pieces. Sometimes when I read her work, I have an urge to produce these stories.

"But she tells me that she will do it by herself when she's older. I don't know what's coming next for her but it seems that she has a lot of ways to go," the actor told HELLO! magazine.

Hayek, 53, added she is concerned about Valentina who has always lived a sheltered life.

"Valentina has always done what she wanted, I've never made her do anything and this means she hasn't yet learned how to oppose pressure, how to overcome obstacles.

"I know by experience that only the overcoming of some difficulties can lead you in the right direction," she said.

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News Network
March 4,2020

New Delhi, Mar 4: Miss World 2017 Manushi Chhillar, who is all set to make her acting debut opposite Akshay Kumar in Prithviraj, says she's has always been interested in history.

"While growing up, I was really interested in history, the tales of grand kingdoms and larger than life historical heroes. I had always been fascinated with the story of Prithviraj and Sanyogita and life came to a full circle for me when I was offered this film," Manushi said.

Directed by Chandraprakash Dwivedi, Prithviraj is based on the life and heroism of the king Prithviraj Chauhan. It stars Akshay in the title role while Manushi plays Sanyogita, the love of his life.

For Manushi, being offered Prithviraj by Aditya Chopra was a sweet coincidence. She reveals, 'While growing up, I was really interested in history, the tales of grand kingdoms and larger than life historical heroes.'

The glamourous girl, who has been voted the most desirable woman in the recent past, reveals that she is 'blessed' to be playing the role of the gorgeous Rajput princess.

'When I was given the narration of the film, I had a smile on my face thinking that I’m listening to a story that I had been most interested about reading in school. Prithviraj and Sanyogita is a fascinating story and a beautiful chapter in the history of India and I’m blessed and fortunate to have got the opportunity to bring Princess Sanyogita’s story to life,' she says.

Manushi’s Bollywood debut is being directed by Dr Chandraprakash Dwivedi who directed the biggest television epic 'Chanakya', based on the life and times of the most influential political strategist of India, and the multiple award-winning Pinjar.

'Prithviraj' will release worldwide in Diwali 2020.

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News Network
April 6,2020

New Delhi, Apr 6:  In an attempt to pump up Indians with positivity amid the testing times of coronavirus, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched a hope anthem - 'Muskurayega India.'

The song is set on the optimistic theme that sends out the message that the country will smile again if the country supports each other in the current crisis situation.

An initiative of Akshay Kumar's Cape of Good Films, the video of the song features all the lead actors of the industry including Ayushmann Khurrana, Bhumi Pednekar, Sidharth Malhotra, Vicky Kaushal, Raj Kumar Rao, Ananya Panday, Kriti Sanon, Jacky Bhagnani, and Rakul Preet.
Curated by Jackky Bhagnani's music label JJust Music and composed and sung by the talented Vishal Mishra, 'Muskurayega India' is a symbol of India's spirit of solidarity, battling against the coronavirus pandemic.

The soulful song penned by Kaushal Kishore also features cricketer Shikhar Dhawan and famous Mumbai based Radio Jockey Malishka.
The video of the song starts with Prime Minister Narendra Modi's televised address in which he is seen assuring the country that every Indian will come out victorious from the coronavirus crisis.

The video then features all the prominent faces of the cinema industry giving out the message of hope from their balconies, terrace and other spots of their houses.

The song urges people to stay home and support the people who are working to combat the virus, like police officials, and medical practitioners on duty amid the lockdown.

A locked-down view of some of the most prominent spots in the country like the India Gate, Hawa Mahal, and Mumbai's beaches are also featured in the video.

The song also spreads the message of social distancing and washing of hands to keep the infection away.

The video ends with a rhythm of the national anthem with the celebrities standing still to honour it and finally fades away with the Indian national flag.

As the country battles the novel coronavirus, the song is an attempt to uplift the spirit of togetherness of every Indian during the unprecedented crisis.

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