Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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January 27,2020

Los Angeles, Jan 27: Lil Nas X, Lady Gaga, Beyonce and... Michelle Obama?

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She faced an eccentric group of rivals that included Michael Diamond and Adam Horovitz of the Beastie Boys for Beastie Boys Book and John Waters, the director-performer known for his transgressive cult films, for Mr. Know-It-All.

 Released in late 2018, Becoming saw the former first lady slam U.S. president Donald Trump for questioning her husband's citizenship and promoting the notion that he was born abroad.

"The whole [birther] thing was crazy and mean-spirited, of course, its underlying bigotry and xenophobia hardly concealed," Obama wrote.

America's first black first lady also dug into her personal life in her book, expounding on issues including a miscarriage, using in-vitro fertilization to conceive her daughters and marriage counseling.

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News Network
March 28,2020

Mumbai, Mar 28: Bollywood superstar Akshay Kumar has donated Rs 25 crore to Prime Minister Narendra Modi''s initiative PM CARES Fund to lend support to the ongoing battle against the coronavirus pandemic.

Akshay wrote on Twitter: "This is that time when all that matters is the lives of our people. And we need to do anything and everything it takes. I pledge to contribute Rs 25 crores from my savings to Narendra Modi ji''s PM-CARES Fund. Let''s save lives, Jaan hai toh jahaan hai."

Earlier, the government set up the Prime Minister''s Citizen Assistance and Relief in Emergency Situations Fund, or the PM CARES Fund, with the objective of dealing with emergency situations such as the ongoing COVID-19 pandemic. Contributors to the fund will enjoy tax benefits, it has been announced.

"People from all walks of life expressed their desire to donate to India''s war against COVID-19. Respecting that spirit, the Prime Minister''s Citizen Assistance and Relief in Emergency Situations Fund has been constituted. This will go a long way in creating a healthier India," PM Modi announced in a tweet on Saturday.

The Prime Minister is the chairman of the trust that includes the home minister, the finance minister the defence minister

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June 2,2020

Kolkata, Jun 2: Artistes of the Bengali film industry are trying to get the best out of their creative side amid the lockdown, with many of them giving shape to innovative concepts and ideas to hook the audience.

A short film 'Grub Ne Bana Di Jodi', with RJ-actor Mir Afsar Ali in the lead, transcends boundaries to bring couples from around the world together on one platform, as they engage in discussions on food and culture.

The shot-at-home film, directed by Satrajit Sen, has Ali giving couples tasks to test their culinary skills.

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"The shooting process was complicated but we had a lot of fun. I was in Mumbai when the lockdown was imposed.

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Director Shieladitya Moulik's third outing on YouTube, amid the lockdown, has garnered good reviews.

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