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Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

[email protected] (Agencies)
August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
May 18,2020

Washington, May 18: Joining hands with the European Commission, actor Leonardo DiCaprio launched the Virunga Fund with seed money of USD 2 million to support Africa's Virunga National Park.

Since Virunga has lost a significant amount of revenue due to COVID shutdown post-March, the fund will be used to support the national park and the communities around, reported Variety.

The fund is aimed at disease prevention efforts, protection of mountain gorilla, and other species.

"I had the great honor of meeting and supporting Virunga's courageous team in their fight against illegal oil drilling in 2013," Variety quoted DiCaprio as saying.

"Virunga urgently needs funds to protect the endangered mountain gorilla population, to provide support to the rangers and the families of rangers who have fallen in the line of duty, and to help deliver essential disease prevention efforts. It's critical that we rally together during this time of incredible crisis," he added.

The 'Titanic' actor had earlier produced a Netflix documentary film 'Virunga' which is based on the national park.

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News Network
March 23,2020

Washington, Mar 23: Disgraced Hollywood mogul Harvey Weinstein has tested positive for the novel coronavirus, US media reported Sunday.

Harvey Weinstein, 68, is in prison in northern New York state after being sentenced to 23 years in jail for rape and sexual assault.

The fallen film producer's diagnosis was first reported Sunday evening by local paper the Niagara Gazette.

Harvey Weinstein's spokespeople have declined to comment to US media on the subject.

The New York state Department of Corrections did not respond when contacted by AFP for confirmation of the reports.

Harvey Weinstein was transferred Wednesday to a prison near Buffalo, 350 miles (560 kilometers) northwest of New York City.

Prior to his transfer, he stayed at Rikers Island prison and a Manhattan hospital, where he was treated for chest pains.

Crowded US prisons have the potential to become hotbeds for coronavirus infections. Last week, guards at Rikers and New York's Sing Sing prison tested positive for the virus, local media reported.

As of Sunday, the virus has killed 417 people in the US out of more than 33,000 cases, according to a tracker managed by Johns Hopkins University.

Harvey Weinstein was convicted in February of a criminal sexual act in the first degree and rape in the third degree, while being cleared of predatory sexual assault charges.

He was convicted of raping ex-actress Jessica Mann in 2013 and of forcibly performing oral sex on former production assistant Mimi Haleyi in 2006.

Nearly 90 women, including Angelina Jolie and Salma Hayek, have leveled sexual misconduct allegations against Harvey Weinstein, the Oscar-winning producer of "Shakespeare in Love" and numerous other critical and box office hits.

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Agencies
July 28,2020

Mumbai, Jul 28: Delhi Bharatiya Janata Party (BJP) MP Manoj Tiwari has urged Maharashtra Chief Minister Uddhav Thackeray to look into the case of actor Sushant Singh Rajput's death and direct the state police to register an FIR in this connection.

Wishing Thackeray on Monday on his birthday, Tiwari, who has acted in Bhojpuri films, pointed out that over 40 days have passed since the death of Rajput, but an FIR is yet to be registered.

"Many happy returns of the Day @CMOMaharashtra Shri Uddhav Ji, on this day I request with folded hands to give justice to Sushant who died 43 days ago, but no FIR has been registered so far. I hope you will help. Please do justice to millions of SSR fans," he tweeted.

Bollywood actor Rajput was found dead at his Mumbai residence on June 14, which the police said was a case of suicide. His death had triggered an outcry from several quarters alleging that the late actor, who hailed from Bihar, was a victim of nepotism in the film industry.

The lawmaker from Northeast Delhi's Lok Sabha seat, who visited the deceased actor's family in Patna last month had then said: "Sushant's father and sister requested me to take up the issue and get him justice. It was really a sentimental moment for me".

Previously, Tiwari had demanded a CBI investigation into the matter

According to the police, statements of 40 people including film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra and actor Rhea Chakraborty have been recorded in the investigation so far.

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