Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
June 27,2020

Kochi, Jun 27: The Kerala government on Friday submitted an application in a local court requesting to stop the prosecution of ivory possession case against Malayalam film actor Mohanlal.

In the application for withdrawal of prosecution, the government has requested the court to stop the prosecution "immediately for the interest of justice".

''The legality of the possession of two elephant tusks by Mohanlal was accepted by the competent authority under the Wildlife (Protection) Act, 1972 by issuing him a certificate of ownership. The possession and custody of the elephant tusks thus become legal after the Chief Wildlife Warden (CWW) issued him the certificate," the state government said.

"Further conduct of the criminal trial may go against the good faith amongst the parties as far as the certificate of ownership issued to Mohanlal is concerned. One cannot go back from that ownership certificate and it was stopped from contradicting, deny or declare to be false the previous statement made by the actor in the court," it added.

"The government should not be allowed to revert from its promises in order to keep the faith of the people and in the interest of good governance," the government further said.

The case was registered by the forest department in 2012. The state government submitted the application in Kuruppampady Judicial Magistrate Court, which will hear the matter on July 24.

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News Network
March 27,2020

New Delhi, Mar 27: By posting a stunning picture of herself, actor Kareena Kapoor Khan on Friday motivated people to stay strong during the tough times that the country is facing amid the coronavirus crisis.
The actor took to Instagram and posted a high-on-style picture of herself clicked from behind.
In the picture, the 'Jab We Met' actor is seen standing in front of make-up mirrors that had lights adding on to the shine of the picture.
"Nothing can dim the light that shines from within... Stay strong. We can and we will," she captioned the picture in which she is seen wearing a blue bodycon dress having puffy sleeves.
The glamourous picture received scores of comments from the celebrated actor's fans.
With the entertainment industry under shutdown, many celebrities are self-isolating them to prevent the spread of COVID-19.
The number of people who have tested positive for the coronavirus rose to 724 on Friday, according to the Ministry of Health and Family Welfare.

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News Network
June 6,2020

Indore, Jun 6: An FIR has been registered against television producer Ekta Kapoor and two others here in Madhya Pradesh on charges of spreading obscenity, hurting religious feelings, and improper use of national emblems in her web show 'Triple X season 2', police said on Saturday.

The FIR also mentions about a particular scene which allegedly portrays the Indian Army's uniform in a highly objectionable way, an officer said.

Besides Kapoor, the FIR names director of the web series Pankhudi Rodrigues and screenwriter Jessica Khurana, said Annapurna police station inspector Satish Kumar Dwivedi.

The complaint was lodged on Friday night by Valmik Sakaragaye and Neeraj Yagnik, both residents of Indore.

"Ekta Kapoor's OTT platform ALTBalaji streamed (erotic) web series 'Triple X season 2' which not only spread obscenity but also hurt religious feelings of a particular community," Dwivedi said quoting the complaint.

A scene in the web show portrayed the Indian Army's uniform in a highly objectionable manner and also disrespected the national emblems, he said.

Kapoor and others have been booked under sections 294 (obscene acts and songs) and 298 (Uttering, words, etc., with deliberate intent to wound the religious feelings of any person) of the Indian Penal Code, Information Technology (IT) Act, and the State Emblem of India (Prohibition of Improper Use) Act, 2005, Dwivedi said.

Mumbai-based Ekta Kapoor is the founder of ALTBalaji, which is owned by her production house, Balaji Telefilms.

Further investigation is underway, the police officer said.

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