Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
June 20,2020

Washington, Jun 20: American actor Angelina Jolie has now opened up about her 2016 divorce announcement with Brad Pitt, which shocked fans.

Fox News said the 45-year-old Jolie opened up about leaving the father of her six kids,18-year-old Maddox, 16-year-old Pax, 15-year-old Zahara, 12-year-old, Shiloh, and 11-year-old twins Knox and Vivienne.

"I separated for the well-being of my family. It was the right decision. I continue to focus on their healing," the Oscar-winning star told Vogue India magazine.

The 'Maleficent' star added, "Some have taken advantage of my silence, and the children see lies about themselves in the media, but I remind them that they know their own truth and their own minds. In fact, they are six very brave, very strong young people."

Since 2004, Pitt and Jolie were together but only married in August 2014 at their estate in France.

The 'Mr and Mrs Smith' star previously told Harper's Bazaar magazine how the last few years have been physically, emotionally and mentally turbulent for her.

"My body has been through a lot over the past decade, particularly the past four years, and I have both the visible and invisible scars to show for it," Jolie said.

"The invisible ones are harder to wrestle with. Life takes many turns. Sometimes you get hurt, you see those you love in pain, and you can't be as free and open as your spirit desires. It's not new or old, but I do feel the blood returning to my body," she added.

Besides her marriage ending on the public stage, Jolie underwent a preventative double mastectomy in 2013 followed by breast reconstruction after testing positive for the BRCA gene. In 2015, the actor 'Girl, Interrupted' star also had her ovaries and fallopian tubes removed.

She admitted it has taken a while for her to feel like her old self. She said, "The part of us that is free, wild, open, curious can get shut down by life. By pain or by harm."

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News Network
April 4,2020

New Delhi, April 4: Extending a helping hand to curb the spread of coronavirus, superstar Shah Rukh Khan and wife Gauri Khan have offered their personal office space in Mumbai for quarantine purpose for children, elderly and women.

The information was tweeted by the official Twitter handle of BMC (Brihanmumbai Municipal Corporation) on Saturday that thanked the couple for the gesture.

"Stronger together. We thank Shah Rukh Khan and Gauri Khan for offering their 4-storey personal office space to help expand our quarantine capacity equipped with essentials for quarantined children, women and elderly, Indeed a thoughtful and timely gesture!" the tweet read.

Earlier the 54-year-old superstar and his group companies had pledged to donate to a number of relief funds, including the Prime Minister's Citizen Assistance and Relief in Emergency Situations (PM-CARES) fund and the Maharashtra Chief Minister's Relief Fund to combat the coronavirus.

The 'Devdas' actor had taken to Twitter on Thursday and shared that his companies -- Kolkata Knight Riders, Red Chillies Entertainment, Meer Foundation, and Red Chillies VFX -- are taking several initiatives to support the relief efforts.

The Padma Shri awardee also announced that his initial efforts will be focused on three cities -- Mumbai, Kolkata and New Delhi, "with the realisation that this is a start and we stand ready to contribute in whichever way possible going forward".

Meanwhile, India's tally of coronavirus positive cases rose to 2,902, said the Ministry of Health and Family Welfare on Saturday.

Out of 2,902 cases, 2,650 are active cases and 184 have been cured or discharged or have migrated. The total number of deaths reported due to the disease rose to 68 on Saturday.

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News Network
July 17,2020

Mumbai, Jul 17: After helping scores of stranded migrant labourers return to their native places amidst the coronavirus pandemic, actor Sonu Sood has now extended a helping hand towards the coronavirus warriors as he donated 25,000 face shields to Maharashtra Police personnel.

Maharashtra Home Minister Anil Deshmukh on Thursday took to Twitter to thank the Bollywood actor for his "generous contribution" to help the Police personnel who have been working tirelessly amid the testing times.

"I thank Sonu Sood Ji for your generous contribution of giving 25,000 #FaceShields for our police personnel," tweeted Deshmukh.
Responding to the Home Minister, Sood said, "Truly honoured by your kind words Sir! My police brothers and sisters are our real heroes and this is the least that I can do for the commendable work which they have been doing. Jai Hind."

The 46-year-old actor who is known for his roles in films like 'Singh is Kinng,' 'Simmba', and 'Happy New Year' has been hailed all over the media for arranging hassle-free passage of migrant labourers to their respective homes.

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