'Alliance for LS polls depends on how Cong treats us'

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, Jul 30: As the protest by Accredited Social Health Activist (ASHA) workers entered the 20th day, Karnataka Health Minister B Sriramulu on Wednesday assured them that he would take up their demands with Chief Minister B S Yediyurappa.

The ASHA workers are sitting in protests with a number of demands that include a minimum salary of Rs 12,000 per month.

Assuring that their matter will be taken up, Karnataka Health Minister B Sriramulu said while speaking to reporters, "We know how hard ASHA workers have been working as frontline warriors in the fight against COVID-19. I will discuss with CM about their demand for a minimum wage of Rs 12,000 per month and the final decision will be taken soon."

"We went to the police to allow us to protest. Officials then took us to the CM. During the meeting, he demanded some time to sort out our issues. 

We told him we are protesting for the past 20 days and that it was he who needs to call a meeting with us. Only then will he know the problems being faced by ASHA workers," an ASHA worker said clad in her signature pink sari.

"When asked as to why salaries of ASHA workers were not hiked, while it was done for doctors and other healthcare officials, the CM requested for time to look into the matter. 

We are not much happy now, but will if he comes in front of the media and promises to sort out our issues, then we will listen to him", she added.