Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Bajrang Dal still exist in Mangalore because majority of followers are monkeys. They just goes with stupid and illiterate people without questioning their background. Most of Bajrang Dal leader either ex-ladies bar owner or conductors.(uneducated or criminals).
Monkey Dal gathered together to discuss their own created issues. They have nothing to discuss other than children's plays.
It's funny how these activists say a lie so many times and make it appear like the truth..I'm ashamed to call them hindus..because I have amazing Hindu friends (whom I believe are true hindus). Love jihad? What rubbish!this shows how much you cook up stories. Dont waste money on unnecessary programmes. Donate it to poors..so many are in need of money. Btw don't think muslim men are jobless. there are enough pious muslim girls in our country whom they can get married to. We are not in shortage.
Also need a discussion regarding hiring muslims in all job sectors across karnataka
Tigale gant marilu....bhoomig bhara
Mangalore was peaceful for quite sometime.....now again goons became jobless I hope.... smart city ... developments all gaya bhaad me...
Gaaf me dhum hai to try to stop your girls or punish them...your.people will throw you in garbage.....try that way.....
Discuss right now LOVE JIHAD founder is sitting in front of you (CHOTE MIA)I dont remember his name sitting on your extreme left. Why to spend Money start now itself.
Fake People.
I could not understand why these waste and burden to earth... hate mongers are talking on love jihad time and again whereas such issue does not exist in reality, but exists only in the mind and agenda of sangh parivar. This is to fool people and gain political benefit. Love Jihad is not a concept in any religion, particularly in Muslims and this is a fake + man made concept by sangh parivar. We, the peace loving people of karnataka should oppose and raise against these hate mongers.
After a long period of rest, culprits are back to trouble. Peace loving Mangalorean be careful and be happy with your family.
Indians in india cant eat beef but indian beef can be eaten in other parts of the world....what a joke....
Bajrangies go and stop exporting if you have got ba**s....
Jihad means a spiritual struggle within oneself against Sin.
Prophet Muhammad pbuh. taught us...
Alcohol destroys U and your family life
Gambling destroys U and your family life
Interest destroys U and your family (It may give a temporary enjoyment of the money lend to U by banks but in long term when U see most of the people have become BANKRUPT...
(Look Mallya - Whatever he owns did not benefit him...one day U will c the real color).
Quran says Trade is acceptable but not Riba (Interest).
True Muslims strive hard NOT TO involve in such evils of the society & They strive to stay away from these sins and also other such things in life...
God promises to give more when we follow his commandments ... it is not just for muslims but it should be recognized by the whole of mankind..
Most of the People are just listening to the ISLAM-HATERS and judging without verifying. But the CREATOR of all that exists asks us to use our INTELLECT and Verify before You come to any conclusion of any matter in your LIFE... if not YOU will be regretting later...
Love Jihad is fake and a creation of cheddi and its allies..who wants to spread corruption in the society.
Wonderful decision by wonderful lads of Bajji and Ranjjis, what you mean of \Cow Trafficking\" at present I am in HONG KONG really fantastic INDIAN BEEF Avails here, no problem at all, so these wonderful Tidy Bear??? Master Hamarappa Puranik only Barking, If he IS having GuTs, Strength let him ask Indian Prime minister Modianna, to Cancel Exporting Licence that is the Gentleman's work Keeping some Chelas around catching Labour, Driver, Butcher, Cleaner like humans.. they are catching and punishing that's women's work Annanna, come front line and catch real culprits.
NAREAN Bai where are you Sir?? Are you Near by !!!!! Keep it up Baisabb."
1) U have forgotten most important issue..... ban exporting of beef and find out how many of your goons are into this business....
2) At the right age with out if girls are married off, issues of love marriage maybe solved
3) drugs ok.....go ahead, nice step
For such matters press meet is not necessary, can be discussed within yourself
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