Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
April 27,2020

Lahore, Apr 27: Pakistan batsman Umar Akmal has been banned from all forms of cricket for three years for failing to report spot-fixing offers, the Pakistan Cricket Board announced Monday.

Umar, who turns 30 next month, pleaded guilty to not reporting the fixing offers which led to his provisional suspension on February 20 this year.

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News Network
July 18,2020

Johannesburg, Jul 18: Cricket South Africa (CSA) on Saturday mourned the demise of former spinner Ismail 'Baboo' Ebrahim who died in Durban at the age of 73.

"Baboo was one of the outstanding South African spin bowlers of the 1960s and 1970s who would undoubtedly have played as many Test matches for his country as the 48 first-class games to which he was limited," CSA said in a statement.

In those matches, he took 179 wickets at an average of 21.33 with an economy rate of 2.12 including 8 five-wicket hauls and 2 ten-wicket hauls.

The left-arm spinner only had one opportunity on the international stage when he played for a SA Invitation XI against the International Wanderers at Kingsmead in 1976.

"At the age of 29, he was in his prime and took a match-winning 6/66 in the second innings, his victims including international captains, Greg Chappell of Australia and Mike Denness of England. It was a clear indication of what he could have achieved on grounds around the world at the highest level had he been given the opportunity. He was a master of flight and spin and had a good arm ball to back it up," the statement read.

His ability to perform at this level had become apparent much earlier when he went to watch the Australians at practice before their Test match against South Africa in 1970.

He persuaded the Australians to let him bowl to them and made an immediate impression, bowling experienced Test batsman Ian Redpath and impressing the likes of Ian Chappell and Ashley Mallett, the latter being Australia's leading spinner of the 1970s.

He had one season for Radcliffe in the Lancashire Central League when he took 62 wickets at 14.62 apiece.

Baboo finally got his chance to represent his country in Masters events in one of which he dismissed both Sir Vivian Richards and Gordon Greenidge.

"Baboo Ebrahim was one of the countless number of outstanding cricketers who was denied the opportunity to display his talents to the world and live his cricketing dreams," said CSA Acting Chief Executive, Dr Jacques Faul.

"On behalf of the CSA Family I extend our deepest sympathy to his family, friends and cricketing colleagues," he added. 

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News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

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