Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 18,2020

Jun 18: Sri Lanka "sold" the 2011 World Cup final to India, the country's former sports minister said on Thursday, reviving one of cricket's most explosive match-fixing controversies. Mahindananda Aluthgamage, who was sports minister at the time, is the second senior figure to allege the final was fixed, after 1996 World Cup-winning skipper Arjuna Ranatunga. "I tell you today that we sold the 2011 World Cup finals," Aluthgamage told Sirasa TV. "Even when I was sports minister I believed this."

Aluthgamage, sports minister from 2010 to 2015 and now state minister for renewable energy and power, said he "did not want to disclose" the plot at the time.

"In 2011, we were to win, but we sold the match. I feel I can talk about it now. I am not connecting players, but some sections were involved," he said.

Sri Lanka lost the match at Mumbai's Wankhede stadium by six wickets. Indian players have strongly denied any wrongdoing.

Ranatunga, who was at the stadium as a commentator, has previously called for an investigation into the defeat.

"When we lost, I was distressed and I had a doubt," he said in July 2017. "We must investigate what happened to Sri Lanka at the 2011 World Cup final."

"I cannot reveal everything now, but one day I will. There must be an inquiry," added Ranatunga, who said players could not hide the "dirt".

Sri Lanka batted first and scored 274-6 off 50 overs. They appeared in a commanding position when Indian superstar Sachin Tendulkar was out for 18.

But India turned the game dramatically, thanks partly to poor fielding and bowling by Sri Lanka, who were led by Kumar Sangakkara.

Sri Lankan cricket has regularly been involved in corruption controversies, including claims of match-fixing ahead of a 2018 Test against England.

Earlier this month, the Sri Lankan cricket board said the International Cricket Council was investigating three unnamed former players over alleged corruption.

Sri Lanka introduced tough penalties for match-fixing and tightened sports betting restrictions in November in a bid to stamp out graft.

Another former sports minister, Harin Fernando, has said Sri Lankan cricket was riddled with graft "from top to bottom", and that the ICC considered Sri Lanka one of the world's most corrupt nations.

Former Sri Lankan fast bowler Dilhara Lokuhettige was suspended in 2018 for corruption relating to a limited-overs league.

He was the third Sri Lankan charged under the ICC anti-corruption code, following former captain and ex-chief selector Sanath Jayasuriya, and former paceman Nuwan Zoysa.

Jayasuriya was found guilty of failing to cooperate with a match-fixing probe and banned for two years. Zoysa was suspended for match-fixing.

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News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

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News Network
January 31,2020

New Delhi, Jan 31: Indian women's team captain Rani Rampal on Thursday became the first-ever hockey player to win the prestigious 'World Games Athlete of the Year' award.

The World Games announced the winner on Thursday after 20 days of polling by sports fans world-wide.

"Indian hockey superstar Rani is The World Games Athlete of the Year 2019! Huge congratulations!," the World Games said in a statement.

"With an impressive number of votes, 199,477, Rani is the clear winner of the Athlete of the Year race, where sports fans all over the world have voted for their favourite during 20 days of polling in January. All in all, over 705,610 votes were cast during the poll," it added.

Last year, India won the FIH Series Finals, and Rani was named Player of the Tournament. Under Rani's leadership, the Indian women's team qualified for just the third Olympic Games in its history.

"I dedicate this award to the entire hockey fraternity, my team and my country. This success has only become possible with the love and support from hockey lovers, fans, my team, coaches, Hockey India, my government, friends from Bollywood, fellow sportspersons and my countrymen who have continuously voted for me," said Rani, who was recently named among the Padma Shri awardees.

"Special thanks to FIH for nominating me for this prestigious award. Thank you to The World Games Federation for this recognition," she added.

Rani further said after a successful 2019, she is now looking forward to achieving greater heights with the national team in 2020, which also happens to be an Olympic year.

"It is my privilege and honour to win this award. It is always nice when your country recognises your effort. It is even better when the international sports community recognises it. Thank you so much to everyone who voted for me," she said.

"2019 was a great year for our team because we qualified for the 2020 Tokyo Olympic Games. As a team we want to make 2020 a great year!"

Rani, who has been a member of the national team since she was a 15-years-old, currently has more than 240 caps for India.

"Rani is an inspirational athlete, and a role model for many in India. It was amazing to see the support the Indians, even as high up as Mr Rijiju, the Minister of State, Youth Affairs and Sports, gave to her in this vote together with the Hockey fans all around the world. This is what sport is about: uniting people from different backgrounds and different countries," said International World Games Association President Jose Perurena.

The International Hockey Federation also congratulated Rani on being named for the award.

"Congratulations @imranirampal for becoming the first ever Hockey athlete to win the prestigious @TheWorldGames Athlete of the Year award!" the FIH, who nominated Rani for the award, said in its twitter handle.

"On behalf of FIH and the global hockey community, I would like to extend our warmest congratulations to Rani for having been voted The World Games Athlete of the Year 2019. This is an acknowledgement of her outstanding performances - together with her team-mates - and her dedication to hockey and her leadership," FIH CEO Thierry Weil said.

"This prestigious Award is also a great recognition for hockey globally. Furthermore, we are working hard for and looking forward to having Hockey 5s as a demonstration sport at The World Games 2021."

Congratulating Rani, Hockey India President Mohd Mushtaque Ahmad said, "This is a very proud moment for all of us. She is the first Indian athlete to win this award and through her achievements Rani has been able to draw a lot of attention towards women's hockey. Many people are aware of the team's recent accomplishments and I am confident this team is capable of winning larger goals and I wish Rani and the team best of luck this Olympic Year."

There were initially 25 nominees, male and female nominated by their respective sports federations, which was later reduced to 10 in the final round of public voting.

The FIH has recommended Rani's name for her outstanding performances and her ability to lead by example.

Karate star Stanislav Horuna of Ukraine was second behind Rani with over 92,000 votes and Canadian powerlifting world champion Rhaea Stinn was third.

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