Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 10,2020

Kingston, Jun 10: "Enough is enough", said West Indies all-rounder Dwayne Bravo as he opened up on the raging issue of racism and called for "respect and equality" for black people, who have faced discrimination for years.

Bravo joined the likes of his former captain Darren Sammy and Chris Gayle in denouncing racism in the wake of African-American George Floyd's killing at the hands of a white police officer in the USA.

"It's sad to see what's going on around the world. As a black man, we know the history of what black people have been through. We never ask for revenge, we ask for equality and respect. That's it," Bravo told former Zimbabwe cricketer Pommie Mbangwa in an Instagram live chat on Tuesday.

"We give respect to others. Why is it that we are facing this over and over? Now enough is enough. We just want equality. We don't want revenge, war.

"We just want respect. We share love and appreciate people for who they are. That's what is most important."

The 36-year-old, who has played 40 Tests, 164 ODIs and 71 T20Is for West Indies, said he wants the world to know that they are powerful and beautiful people and gave the example of greats such as Nelson Mandela, Muhammad Ali, Michael Jordan.

"I just want our brothers and sisters to know that we are powerful and beautiful. And at the end of the day, you look at some of the greats of the world, whether it is Nelson Mandela, Muhammad Ali, Michael Jordan we have had leaders who paved the way for us," he said.

Two-time T20 World Cup-winning captain Sammy had earlier alleged that a racist nickname was used to address him during his IPL stint with Sunrisers Hyderabad and demanded an apology.

Sammy said he was called 'Kalu' while he was in India. 'Kalu' is a derogatory word to describe black people.

Gayle, who too plays in the IPL, took to Twitter to back Sammy, saying that racism does exist in cricket.

"It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game!!," Gayle tweeted.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 12,2020

New Delhi, May 12: Virat Kohli's natural talent makes him a cricketing equivalent of Roger Federer while Steve Smith's mental fortitude matches that of Rafael Nadal, said South African swashbuckler AB de Villiers comparing the two contemporary greats.

In an instagram chat with former Zimbabwe seamer Pommie Mbangwa, de Villiers spoke about the two batsmen, who are easily the game's biggest crowd-pullers right now.

"It's a difficult one, but Virat is definitely the more natural ball-striker, there's no doubt about that," de Villiers said during his interaction on 'Sports Hurricane'.

"In tennis terms, I'd say he's more like a (Roger) Federer whereas Smith is like a (Rafael) Nadal. Smith is mentally very strong and figures out a way of scoring runs - he doesn't look natural, but he ends up writing records and doing amazing things at the crease.

"I think mentally, Smith is one of the best I have ever seen. Virat has also scored runs all over the world and won games under pressure," de Villiers,himself a modern day great, said.

De Villiers also felt that when it comes to chasing, Kohli is a shade ahead of Tendulkar.

"Sachin is a role model for both of us (him and Kohli). The way he stood out in his era, the things he achieved and with the grace he did all that is a great example for everyone," de Villiers said.

"And I think Virat will also say that he set the standards for us to follow.

"But personally, in a chase, I'd say Virat is the best I've seen in my life. Sachin was amazing in all formats and all situations, but Virat comes out on top while chasing."

The world knows Kohli as a prolific cricketer but for de Villiers, he is a friend, who has interests beyond cricket and is spiritual at one level.

"He's much deeper than just a cricket player...I think most people realise after a while that there's more to life than just cricket," de Villiers said.

"...Virat's always been a thinker, he experiments (with) a lot of things, he loves trying new things out - gym wise, what he puts in his mouth. He thinks a lot about life after life - what's to come, the different religions, we talk about everything."

De Villiers said that he also shares a great bond with Indian captain's actor wife Anushka Sharma, conversing on a lot of issues including family life.

"We go pretty deep and his missus as well, Anushka, we have very deep conversations, which is fantastic. We talk about children and family. We're waiting for that first little Kohli to come.

"It's a good friendship and we always find a way to talk about cricket as well, but 90 per cent of the time we talk about other stuff. It's refreshing and in the middle of a very intense IPL tournament," he shared.

IPL, for de Villiers, is not just a tournament but also about friendships that he cherishes.

"Obviously, when it comes to the IPL in India, it's been more than friendship," De Villiers said, when asked who his best friends in cricket are.

"Virat obviously - not only during the IPL, we chat throughout the year, which means it's different than just the IPL or cricketing friendship.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 5,2020

Mar 5: India reached a maiden women's Twenty20 World Cup final Thursday after their last four clash against England was washed out, sparking calls for the International Cricket Council to include reserve days in future events.

Harmanpreet Kaur's unbeaten side were due to face the 2009 champions at the Sydney Cricket Ground, but the rain began pouring early in the day with barely any let-up.

With a minimum 10 overs per side needed for a result and no break in the weather, the umpires called it off without a ball being bowled.

Normally, five overs per side are needed to constitute a Twenty20 match, but the rules are different for ICC tournaments.

Four-time champions Australia are scheduled to take on South Africa later in the second semi-final, with that match also under threat.

With no reserve day, the highest-ranked teams from the two groups move into the final if play is not possible

That would pit India against South Africa at the Melbourne Cricket Ground on Sunday, where organisers are hoping to attract 90,000 plus fans, denying Australia a chance to defend their crown.

A reserve day is allowed for the final and the lack of one for the semis has been criticised by some players, with England captain Heather Knight among those calling for change.

"If both semi-finals are lost it would be a sad time for the tournament," she told reporters ahead of the match. "It's obviously going to be a shame if it does happen and I'm sure there will be a lot of pressure on the ICC to change that."

Cricket Australia chief Kevin Roberts said he sought clarification from the ICC about adding a reserve day with the Sydney weather looking ominous, but the request was denied.

"We've asked the question and it's not part of the playing conditions and we respect that," he told Melbourne's SEN radio.

"It gives you cause to reflect and think about how you might improve things in the future, but going into a tournament with a given set of playing conditions and rules, I don't think it's time to tinker with the rules."

It is not the way India would have wanted to make the final, but they are deserving of being there having gone through the group phase as the only unbeaten team.

After opening their campaign by upsetting Australia, they beat Bangladesh, New Zealand and then Sri Lanka.

While the entire team played well, teenage batting prodigy Shafali Verma excelled, which saw her elevated to the top of the ICC T20 batting rankings this week aged just 16.

She is only the second Indian after Mithali Raj to reach number one, pushing New Zealand veteran Suzie Bates down to second.

Ranked four in the world, India had made three semi-finals before this year and lost every time, including against England at the last World Cup.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.