Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
July 23,2020

New Delhi, Jul 23: With one year to go for the Olympic Games to begin in Tokyo on July 23, 2021, Indian women's hockey team skipper Rani Rampal on Thursday said the side has performed well against top teams in recent times and can do the same at the Olympics.

The Indian team has competed well against top teams in the recent past and has registered memorable victories at the FIH Series Finals and the FIH Olympic Qualifiers last year.

"We have competed against top teams in the recent past and we have shown that our team has the capability of winning a medal and making our country proud at the Olympics. We have a good group of experienced players, who are guiding the junior players very well. Our team has been getting better with each tournament we have played and we will definitely improve our game even further in the next one year," said the 25-year-old said in a statement.

Speaking about her participation at the Olympics, Rani said that the experience will help her make better decisions at the Tokyo Olympics.

"It was great to be a part of the Olympics in Rio. We made history by qualifying for the tournament after 36 years. It was a great feeling to be playing at the biggest of stages. Even though we didn't register the best of results, I have certainly learned a lot by playing the Olympic Games matches in 2016. I am sure all the players, who played in the 2016 Olympics, will make much better decisions on the pitch at the Tokyo Olympics, based on their experience in Rio," she said.

The Tokyo Olympics will be held from July 23 to August 8, 2021, while the Paralympics will take place from August 24 to September 5, 2021.  

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Agencies
June 7,2020

New Delhi, Jun 7: Former Pakistan spinner Danish Kaneria on Sunday said that Sourav Ganguly would be fit to lead the International Cricket Council (ICC), and added there is no reason for respective cricket boards to not support Ganguly if he wants to hold the post.

In an interaction with media, the former spinner said Ganguly has all the qualities of leading the ICC as he has been a reputed cricketer and knows what a player goes through in his life.

"I also think that it would be really helpful if Sourav Ganguly goes on to lead ICC, it will help cricket and the players as a reputed cricketer will hold such a big post, he has played professional cricket, he has led the Indian side and he has also held an administrative post in the Cricket Association of Bengal," Kaneria told media.

"It depends on all of the boards whether they want to support Ganguly or not, if other boards support Ganguly and PCB doesn't, then also Ganguly would have the maximum number of votes, as a cricketer Ganguly is fit to lead the ICC, he had led the Indian side so well and he has earned a name for himself, so I don't see any reason for boards not supporting Ganguly," he added.

Ganguly had become the president of the Board of Control for Cricket in India (BCCI) last year, but speculation continued to rise over the former skipper heading the ICC.

"He is currently the president of the BCCI, he knows in and out of everything, he knows what players have to deal with and he is aware of what cricket needs, he knows what support needs to be given to associate nations, players would be able to put forward their point in front of Ganguly," Kaneria said.

In May this year, Cricket South Africa's (CSA) director of cricket Graeme Smith had backed Ganguly to lead the ICC looking at the current scenario.

"Now it is even more important to have someone in a role who can provide leadership who understands and can navigate the challenges in the game today. I think post-COVID with the things that are going to come our way, to have strong leadership is important. I feel that someone like Sourav Ganguly is best positioned for that at the moment," sport24.co.za had quoted Smith as saying.

"I know him well, I played against him a number of times and worked with him as an administrator and in television. I feel that he has got the credibility, the leadership skills, and is someone that can really take the game forward and I think that, more than anything, that is needed right now at an ICC level," he added.

ICC's elections are slated to be held in July this year and current chairperson Shashank Manohar has already clarified that he is not seeking a tenure extension.

Ganguly was exceptional in making India play its first day-night Test last year.

India had played its inaugural day-night Test against Bangladesh at the Eden Gardens last year.

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News Network
February 18,2020

Feb 18: Spinner Poonam Yadav claimed three wickets as India geared up for the ICC women's T20 World Cup with a thrilling two-run win over the West Indies in a low-scoring warm-up match in Brisbane on Tuesday. Electing to bat, India posted a lowly 107/8 in their stipulated 20 overs before returning to restrict the West Indies to 105/7. Chasing 108 to win, West Indies were comfortably placed at 57 for one in 13 overs when Deepti Sharma struck, cleaning up opener Lee-Ann Kirby (42) to trigger a collapse. Soon skipper Stafanie Taylor (16), Chedean Nation (0) and Deandra Dottin (1) were back in the hut as West Indies slipped to 67 for five in the 17th over.

Hayley Matthews (25) and Chinelle Henry (17) blasted three fours and a six in the 19th over to leave them with 11 to get off the last six balls.

Henry blasted Poonam for a four but the Indian dismissed Matthews in the fourth ball.

West Indies needed three runs off the last ball but Henry was caught by Veda Krishnamurthy.

Earlier, India's top-three failed to fire as they were reduced to 17 for three in 3.1 overs.

Opener Smriti Mandhana (4) lasted just six balls, while Jemimah Rodrigues (0) failed to open her account.

Young Shafali Verma blasted a couple of fours before being caught by Britney Cooper off Shamilia Connell (2/20).

Skipper Harmanpreet Kaur (11), too, didn't stay long, while Krishnamurthy was cleaned up by Afy Fletcher (1/26), as India slumped to 52 for five in 11.2 overs.

Deepti Sharma made a 32-ball 21 before becoming a victim of Anisa Mohammed (2/16), while Pooja Vastrakar (13) was removed by Aaliyah Alleyne (1/9).

Stafanie taylor then got rid of Taniya Bhatia for 10. Shikha Pandey finally smashed a 16-ball 24 to give some respectability to the total.

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