Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
June 18,2020

New Delhi, Jun 18: Premier Indian off-spinner R Ashwin has described Mahendra Singh Dhoni as a "massive influence" on his career, revealing that at the beginning of his IPL stint, he was driven by an intense desire to get the former captain's attention.

Ashwin got his contract with CSK, one of the most successful IPL sides, in 2008 and said the stint with CSK shaped his career.

"IPL and CSK is a stage that everyone wants. For me it was more about recognition. MSD did not know who Ashwin is, (Matthew) Hayden and (Muttiah) Muralithan did not know who Ashwin is. The first thing that came to my mind was that 'I will show these people that Ashwin is here'," Ashwin told Harsha Bhogle on 'Cricbuzz in Conversation'.

"I don't know it was being foolish or arrogance but that was how I was made. Nobody was giving me a chance that Ashwin will play alongside Muralitharan or ahead of Muralitharan. I thought, I will get there ahead of him one day," he added.

Ashwin said Dhoni, who led CSK, had "massive influence" on him and the only way to impress him was by troubling him in the nets.

"I got the eye of Hayden, Jacob Oram, and Stephen Fleming while bowling to them at the nets. They were finding it difficult to face me in the first year (2008) but I had not caught the eye of MSD," he said.

"I never had massive interactions with him. It was going to the nets and getting MSD...he was hitting Muralitharan out of the park and I thought, if I bowl better than him, I met get to play ahead of Murali.

" I got his attention when I got him during a Challenger trophy and celebrated like a crazy kid," he recalled.

After that, Ashwin said during CSK's match against Victoria Bushrangers in the now defunct Champions League, he volunteered to bowl the Super Over and Dhoni gave him the ball without hesitation.

Ashwin did not fare well and ended up conceding 23 runs. The off-spinner said when Dhoni walked past him after the match, he only said that, "you should have bowled the carrom ball."

"MS always maintained that you are exceptionally skilful and you should keep doing what you do."

Ashwin has been very successful against the left-handers as 189 of his 365 wickets are of southpaws. Ashwin credited his engineering background and advice from Duncan Fletcher for the success.

"He made a statement that changed cricket. He said it's all about geometry and left it at that. Understanding angles (engineering background) has given me edge over others," he said.

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News Network
June 22,2020

New Delhi, Jun 22: Claiming to be saddled with faulty equipment from China, the Indian Weightlifting Federation (IWLF) on Monday called for a boycott of sports apparatus made in that country after the violent face-off in eastern Ladakh killed 20 Army personnel last week.

The IWLF ordered four weightlifting sets, comprising barbells and weight plates, from Chinese company 'ZKC' last year. The body said that the equipment turned out to be faulty and the weightlifters are no longer using them.

"We should boycott all Chinese equipment. The Indian Weightlifting Federation has taken the decision that it will not use any equipment made in China," IWLF secretary general Sahdev Yadav said.

The IWLF, in a letter, has informed the Sports Authority of India (SAI) about its decision to stop using any equipment made in China.

"In a letter to SAI we have written that IWLF won't be using the Chinese equipment," he said.

"In future also we will not use made in china sets. We will use sets made by Indian origin companies or any other company but not from China," Yadav added.

National coach Vijay Sharma revealed that the plates were found to be sub-standard when the lifters started training again earlier this month following the easing of the COVID-19 lockdown restrictions.

"The sets were spoilt. We can't use them now," Sharma said.

"All the weightlifters in the camp are against China. They have stopped using Chinese apps like Tik Tok. Even while ordering things online, they check where the product has been manufactured," he added.

Asked why the sets were even ordered, Sharma said they had no option as the equipment from China is to be used in the Tokyo Olympics and lifters needed to be familiar with it.

"We had ordered four sets from China for Olympic training a year ago. Now, since we have resumed training post the lockdown we haven't used them. All the lifters are against the use of Chinese equipment," he said.

He said equipment was ordered from China for the first time.

"We don't order equipment from China as the quality is very bad. This was the first time we got it."

The weightlifters are currently training with equipment made in Sweden.

"Post the lockdown we started training on sets from Swedish company 'ELICKO'. SAI has issued 10 sets for us. The main training takes place with those. Maximum international competitions have sets from ELICKO," Sharma said.

Yadav also said that there are ready alternatives to Chinese equipment.

"We have a lot of alternatives. We already have good Indian sets and we also have equipment from Sweden. We will use that, why should we use Chinese?" Yadav said.

Calls to boycott China-made goods erupted across India after the Galwan valley clash last Monday. It was the most violent face-off between the troops from the two countries in more than four decades.

The Indian Olympic Association (IOA) has said it is open to boycotting Chinese products in the wake of the incident.

The BCCI will also review IPL's sponsorship deals, including the title deal with Chinese mobile manufacturing company Vivo later this week.

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News Network
May 30,2020

St John's, May 30: The Cricket West Indies (CWI) on Saturday announced a temporary 50 per cent reduction in salaries and cricket funding across the entire regional cricket system, effective from the start of July due to the ongoing coronavirus pandemic which resulted in the suspension of all the cricketing activities across the globe since March.

"This decision has been necessary in the face of debilitating economic challenges which have resulted from the impact of the COVID-19 pandemic. With no international cricket currently being played anywhere in the world, and with great uncertainty of when regular cricket activity will resume, CWI - like many other international sporting organisations worldwide - is facing a significant loss of income, whilst also being uncertain of the long-term impact of the crisis on our operations," the CWI said in a statement.

During Thursday's teleconference, CWI's Board of Directors received recommendations from the Financial Strategy Advisory Committee (FSAC). The FSAC was formed in April by CWI president Ricky Skerritt, to make recommendations on how CWI could best manage its resources in order to continue its core business over the next few months in view of the changing and uncertain economic environment created by the global pandemic COVID-19. These recommended measures followed close consultation with all stakeholders.

"Cricket is the beating heart of our region for many individuals, communities, and economies. This pandemic is hurting every West Indian and this decision to cut staff and player incomes has been a very difficult one to make; one that will impact so many members of the cricketing family around the Caribbean," Skerritt said.

"This business continuity plan, unfortunately, requires all stakeholders to make a huge sacrifice, but I am confident that it won't be long before CWI will be in a position to ensure that the sport we love can restart and be enjoyed once again by the thousands of cricket fans across the region and diaspora," he added.

CWI has kept staff, players, umpires and coaches on full-pay since the outbreak of COVID-19 and have tried our best to avoid any cuts for as long as possible. CWI hopes that these temporary measures will only be in place for not more than three to six months. These measures will also include a 50 per cent reduction in funding for Territorial Boards, Territorial Board Franchises and WIPA, as well as a 50 per cent cut in all retainers and allowances for Directors and Executive management.

Earlier in the day, CWI gave its approval for a 'bio-secure' Test tour to England.

West Indies were first slated to play three Tests against England in June, but the original starting date of the series was pushed due to the coronavirus pandemic. The England and Wales Cricket Board (ECB) is looking to go ahead with the series against West Indies in July and then the Three Lions will play three Tests against Pakistan.

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