Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 5,2020

New Delhi, Mar 5: Cricket's slow geographical expansion is turning out to be a blessing in disguise for the cash-rich Indian Premier League (IPL) which looks set to beat the dreaded novel coronavirus threat and go ahead as scheduled.

At a time when the number of recorded deaths because of the deadly outbreak across the globe is touching 3500 with a plethora of international sporting events getting cancelled, the IPL seems to be in a parallel universe where "all is well".

And there are multiple practical reasons why the T20 extravaganza will be held as per schedule. A major reason is the small number of countries that play the game and an even smaller fraction of overseas players, who will compete in the world's richest cricket league starting March 29 in Mumbai.

Till Thursday, the reported number of positive COVID-19 cases in India stood at 29, including 16 Italian tourists. However, none of the overseas recruits of eight IPL franchises have expressed any apprehensions about travelling to India.

Just over 60 players from cricket nations such as Australia, England, New Zealand, South Africa and the Caribbean islands comprise the elite foreign brigade and the reported positive cases of coronavirus in all these countries is next to none.

"The IOC is saying Olympics in Tokyo will be held as per schedule. In comparison, IPL is a minuscule tournament. If Olympics can be held, there's no reason why IPL can't be held," a BCCI official told PTI on conditions of anonymity.

STAR SPORTS FACTOR

The second and perhaps the biggest reason is broadcasters. Star Sports has bought the rights for Rs 16,347 crore (USD 2.55 billion) for a period of five years and their advertising revenues will take a huge hit if the tournament doesnt go ahead as planned. Former Delhi Daredevils CEO Hemant Dua explained the economics. "Look Star as well as BCCI has got everything insured. I don't know if there is any specific insurance cover for cancellation due to coronavirus but there is no chance of that happening if I read the situation properly," Dua told PTI.

GOVERNMENT GUIDELINES

The BCCI is also depending on the guidelines given by the government with regards to dealing with the health crisis.  "Every person availing international flights will be screened for coronavirus at the port of entry. That is the biggest health security measure. Obviously the BCCI will strictly adhere to any health advisory that government will issue," a Board official said.

But since there is an advisory that social gatherings are inadvisable at this point, won't it affect the league? "You will only come to know once the ticket sales start. If the stadiums are packed, that means people are coming but if stands are largely empty, then you can presume that people are wary.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 1,2020

New Delhi, Jul 1: After being named as India's 'Most Valuable Player' in Test cricket in the 21st century, all-rounder Ravindra Jadeja on Wednesday said that he will always aim to give his best for the country.

His remark came as Jadeja achieved an MVP rating of 97.3 and as a result, he was also rated as the second most valuable player Test player worldwide, only second to Sri Lanka's Muttiah Muralitharan.

"Thank you Wisden India for naming me the 'Most Valuable Player'. I would like to thank all my teammates, coaches, fans, and well-wishers for your support as I aim to give my best for our country. Jai Hind," Jadeja tweeted.

Based on CricViz's market-leading analytics, each player in world cricket was awarded an 'MVP rating' by Wisden using a statistical model to rank their 'match impact' compared to their peers.

Jadeja has played in 49 Tests from 2012, managing to score 1,869 runs and has also picked up 213 wickets.

"It might come as a surprise to see Ravindra Jadeja, India's spin-bowling all-rounder, feature as India's number one. After all, he's not even always an automatic pick in their Test team. However, when he does play he is picked as a frontline bowler and has batted as high as No.6 - contributing to a very high match involvement," the official website of Wisden quoted CricViz's Freddie Wilde as saying.

"But Jadeja's position is based on more than simply volume: it's what he does when he's involved that really counts. The 31-year-old's bowling average of 24.62 is better than Shane Warne's and his batting average of 35.26 is better than Shane Watson's. His batting and bowling average differential of 10.62 runs is the second-best of any player this century to have scored more than 1,000 runs and taken 150 wickets. He is an all-rounder of the very highest quality," he added.

With the bat in hand, Jadeja has managed to score one century and 14 fifties in the longest format of the game.

He was last seen in action during India's two-Test series against New Zealand earlier this year.

He would have been in action for the Chennai Super Kings (CSK) in the IPL had the tournament commenced from March 29.

However, the IPL has been postponed indefinitely due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 30,2020

New Delhi, May 30: Former world chess champion Viswanathan Anand will be finally reaching India late on Saturday after being stuck in Germany for over three months due to the travel restrictions imposed in the wake of the COVID-19 pandemic.

"Yes.. Anand will be returning today," the chess maestro's wife Aruna told PTI on Saturday morning. Anand, who boarded an Air India flight (AI-120) from Frankfurt on Friday night will reach Bengaluru via Delhi.

He is expected to reach Bengaluru at 1.15 pm. The five-time world champion will undergo 14 days quarantine as per rules laid down by the Karnataka government.

"He will complete quarantine procedures and come to Chennai as per protocol," Aruna Anand said. The flights from Germany are only scheduled to land only in Delhi and Bengaluru.

The chess ace was in Germany to play in the Bundesliga chess league and was to return to India, but was forced to stay put after the COVID-19 outbreak disrupted sporting schedules across the globe, apart from restricting movement.

He was staying near Frankfurt and was doing online commentary for the Candidates tournament which was called off mid-way due to the pandemic and led the Indian team in the Online Nations Cup early this month.

Anand had been in touch with his family in Chennai on a regular basis via video calls and kept himself busy with chess-related work.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.