Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
April 12,2020

New Delhi, Apr 12: As devotees across the world celebrate Easter today, former Sri Lanka skipper and current Marylebone Cricket Club (MCC) president Kumar Sangakkara on Sunday condoled the demise of people who lost their lives during last year's Easter Sunday bombings in Sri Lanka and said someone must seek answers to the questions which still remain unresolved.

"A year on we all share the pain of the families grieving lives lost, we stand with you and for you. We remember. So many questions still unanswered, but answer them someone must," Sangakkara tweeted.

On April 21, 2019, multiple blasts ripped through Sri Lanka when the Christian community was celebrating Easter Sunday.
The explosions rattled churches and high-end hotels across the country, killing 258 people and injuring over 500.

A local terror group called National Thowheeth Jama'ath had claimed responsibility for the devastating attacks.

The island nation was put under a state of emergency for a period of four months from April to August.

The Sri Lankan police had then said that 293 suspects were arrested in connection with the Easter Sunday bombings in the island country in April.

This year, most of the devotees would be offering the prayers from their homes as mass gatherings have been suspended in most countries due to the ongoing coronavirus pandemic.

Easter marks the resurrection of Jesus Christ following his crucifixion on Good Friday. It also marks the culmination of Lent, a 40-day period of fasting and penance.

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News Network
April 4,2020

New Delhi, April 4: India skipper Virat Kohli has said that the 2014 Test series against England was the lowest point of his career.

He made the revelation during a candid Instagram Live session with former England batsman Kevin Pietersen.

To date, the 2014 Test series in England remains one of the worst Test series for Kohli as he averaged just 13.40 from 10 ten innings with his highest score being 39.

"I felt like as a batsman, you know you are going to get out in the morning as soon as you wake up. That was the time I felt like that there is no chance I am getting runs. And still to get out of bed and just get dressed for the game and to go out there and go through that, knowing that you will fail, was something that ate me up," Kohli told Pietersen.

However, just four years later, Kohli made a triumphant return to England as he scored a century in the opening Test of the 2018 series and finished as the highest run-getter in the series.

Kohli told Pietersen that the performance in 2014 came because he was just thinking about his own batting.

"2014 series happened, for all the younger guys listening, because I was too focused on doing well from a personal point of view. I wanted to get runs. I could never think of what does the team want me to do in this situation," Kohli said.

"I just got too engulfed with England tour - if I perform here, Test cricket, in my mind I am going to feel established and all that crap on the outside, which is not important at all," he added.
During the chat, Kohli talked about his favourite format in cricket and he also revealed the main reason for turning into a vegan.

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News Network
May 14,2020

New Delhi, May 14: Mahendra Singh Dhoni is an unconventional and unique leader, whose biggest strength is his incredible gut feeling, says his Chennai Super Kings teammate Faf du Plessis.

The former South Africa skipper has spent considerable time with Dhoni after joining the Indian Premier League (IPL) side in 2011 and has been an integral part of its successful journey.

"He reads the others player really well and he uses that to make instinctive decisions on the field. He's got an incredible gut feeling on the game and I think that's his biggest strength," du Plessis said in a Facebook live session with Bangladesh ODI skipper Tamim Iqbal.

The 35-year-old said Dhoni changed his perception of how a captain should be.

"It was amazing for me to see how different M S was as a captain. I used to think a captain must speak all the time in team meetings etc but M S was completely different.

"He doesn't believe a lot in team meetings. He's a very instinctive captain he's got such a good cricket brain that he relies on it to make the right decisions on the field," du Plessis said of former India skipper.

Dhoni last played for India in World Cup semifinal last year and was expected to be back to playing competitive cricket at now-postponed IPL.

Calling Dhoni the best finisher he has played with, Du Plessis said no one can emulate what the dasher from Ranchi can do with the bat.

"He's extremely calm. I haven't played with someone who is a better finisher than him. It's just remarkable to watch him from the side of the field."

"If someone else tries to do it like him they won't be able to. He's just so unique like he times the ball so late he's got an incredible calmness. He knows his game and he picks a bowler and goes for it."

Du Plessis said that playing for CSK alongside Dhoni and under the guidance head coach Stephen Fleming has taught him a lot about leadership.

"I'm lucky to have started my journey there at CSK because I have really learned a lot from a leadership point of view. I tried to learn as much as possible from Dhoni and Stephen Fleming because both are great captains."

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