Meet Dr Priyanka PV who teaches management subjects artfully

Aysha Tanisha & Sabika Lobo
November 3, 2017

"Relentlessly chase your dreams. Think out of the box. Work in a way that success follows you through your actions. Work hard. Work silent."

Wording and trotting along these lines is Prof. Dr Priyanka P.V, who went on to become an icon in the area of teaching. Being a passionate educationist, professor, mentor and a guide, she set a mission to impart education to MBA students. In fact, it was her teaching technique that became the talk of the town. She revolutionized teaching the day she brought 'Candy Crush' and 'Temple Run' to the forefront in relation to management subjects.

What can be a better tool to teach the 21st century students other than the Smartphone? She has smartly converted this weakness of the impressionable minds into her weapon. This is her way of triggering her students’ creativity. Currently she is the Director of Philip Kotler Center for Advanced Marketing, UAE. She uses social media as a teaching pedagogy tool. You may find her use YouTube in the class for playing the number 'Jhoota Hai Japani', just to find out later that it was her way of teaching globalization. Her capability of delivering lectures with innovation and a pinch of love is what makes it effective. In fact, it’s the simple, easy to understand, remember and utilize approach that brings out the best in students.

Passion, commitment, dedication and hard work is descriptive of Prof. Dr Priyanka P.V . She has set her soul into shaping students irrespective of their diverse background. She is all ears to her students.

She has a weightage of 30 research papers to date in leading institutions both in India and abroad to her credibility. She is a reviewer and editorial board member for leading journals across the globe. She has authorized a book titled 'Social Media And Marketing  Strategy In The Indian Retail Industry.' Books on Social Media Marketing for Business Expert Press and Product and Brand Management for Pearson Publishers are her works in progress.

She draws her ideologies from author Robin Sharma on success, life and ambition which she profusely shares with her students.  She also keeps social service very close to her heart. She is sponsoring two children for education to World Vision India. She does fund raising activities for an orphanage which has specially challenged students.

Awards

Dr Priyanka has been recognized with many awards for her outstanding contribution to the field of education and research. She has received 8 awards so far. A few awards include Jain University-Distinguished Alunmni Award-2017, AIMS-Outstanding Young Woman Management Teacher Award,  Outstanding Contribution For Education Excellence in Karnataka, Prime Time Media, New Delhi, 2016, Oustanding Academic Scholar, Alliance University Alumini Association, 2015 Indian Achievers Award in the field of Education and Research, New Delhi – 2014 Global Achievers Awards for Excellence in Education, Dubai - 2014 Pride of India Award In Education, Bangalore, 2014 MTC Global Award of Excellence in Innovative Teaching Pedagogy, Bangalore- September,2014 Young Educator and Researcher Award, Coimbatore - September, 2014.

Comments

Nirupama Aiyer
 - 
Thursday, 8 Mar 2018

Priyanka mam, my mentor, my support system, my lifeline. Today whatever I am is because of her. I am Nirupama, Priyanka mam's student. She has achieved so much and I feel proud to say I am her student. I love you mam. Miss you so much.  To the team of coastal digest, you should write more articles on Priyanka Mam for she has used innovative teaching and done a lot in the field of education. 

 

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coastaldigst.com web desk
June 20,2020

New Delhi, Jun 20: As part of measures to check the spread of covid-19, Indian Railways is likely to stop distributing blankets and pillows in trains to AC passengers in coming days and it will make arrangements for sale at stalls on platforms.

The railways already stopped distributing blankets and pillows in 15 pair Special Rajdhani trains and 100 pair of fixed timetabled special trains, which is being operted at present. The system of not distributing blanks and pillows may continue in future once train operations normalise, said the official.

Passengers are encouraged to bring their own blankets and pillows. However same will be made available for purchase at shops so that if passengers want they can buy it, said an official.

The railways also made arrangements to sell sanitisers, masks and gloves at shops. The national transporter also said sale price should not exceed maximum retail price.

As per the Railway Board circular to zonal railways, " Amongst the items which fulfill the needs of travelling public and in keeping with the emphasis for providing safe and hygine travel facilities to passengers, it must be ensured that take away bedrolls kits/items other COVID-19 related protective items such as masks, sanitiser, gloves etc are also made available for sale through multi purpose stalls."

All items should be in good quality and will be sold only at MRP rate, circular said. The railways has also permanently removed curtains inside the AC coaches.

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coastaldigest.com news network
May 22,2020

It has been 33 years since the night of 22 May, 1987 when nearly 50 Muslim men from Hashimpura, a settlement in Meerut were rounded up and packed into the rear of a truck of the Provincial Armed Constabulary (PAC), an armed police of Uttar Pradesh. It was the blessed month of Ramadan and all the Muslims were fasting.

That night 42 of those on board the truck were killed in two massacres in neighbouring Ghaziabad district. One along the Upper Ganga canal near Muradnagar, the other along the Hindon canal in Makanpur, on the border with Delhi.

The cops had returned home after dumping the dead bodies into the canal. A few days later, the dead bodies were found floating in the canal and a case of murder was registered. 

Vir Bahadur Singh was the chief minister of Uttar Pradesh and Rajiv Gandhi was the prime minister of India when this incident took place. 

Not much has changed for the survivors and the relatives of the victims even today. The wounds are still fresh. Hashimpura remains devoid of basic municipal amenities, the erring silence on the narrow lanes of the locality amid the activities of a daily life speaks of the horror of the fateful day in 1987.

The massacre was the result of one among the many outcomes of the decision taken by the Rajiv Gandhi government to open the locks of Babri Masjid. After a month of rioting, the situation was tense in various parts of Meerut, and a lot spilled over in the nearby areas.

Timeline

May 22, 1987

Nearly 50 Muslims picked up by the PAC personnel from Hashimpura village in Meerut, Uttar Pradesh.
Victims later shot and bodies thrown into a canal. 42 persons declared dead.

1988

UP government orders CB-CID probe in the case.

February 1994

CB-CID submits inquiry report indicting over 60 PAC and police personnel of all ranks.

May 20, 1996

Charge sheet filed against 19 accused before Chief Judicial Magistrate, Ghaziabad by CB-CID of Uttar Pradesh police. 161 people listed as witnesses.

September 2002

Case transferred to Delhi by the Supreme Court on a petition by the families of victims and survivors.

July 2006

Delhi court frames charges of murder, attempt to murder, tampering with evidence and conspiracy under the IPC against 17 accused.

March 8, 2013

Trial court dismisses Subramanian Swamy's plea seeking probe into the alleged role of P Chidambaram, then Minister of State for Home, in the matter.

January 22, 2015

Trial court reserves judgement.

March 21, 2015

Court acquits 16 surviving accused giving them benefit of doubt regarding their identity.

May 18, 2015

Trial court decision challenged in the Delhi HC by the victims' families and eyewitnesses who survived the incident.

May 29, 2015

HC issues notice to the 16 PAC personnel on Uttar Pradesh government's appeal against the trial court verdict.

December 2015

National Human Rights Commission is impleaded in the matter. NHRC also seeks further probe into the massacre.

February 17, 2016

HC tags Swamy's appeal with the other petitions in the matter.

September 6, 2018

Delhi HC reserves verdict in the case.

October 31, 2018

Delhi HC convicts 16 former PAC personnel for life after finding them guilty of the murder of 42 people.

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News Network
March 15,2020

While it makes perfect sense for IT employees to work from remote locations via video conferencing and collaboration tools seamlessly - especially in the case of tech giants like Google or Microsoft -- workers from the non-IT companies and small and medium enterprises (SMBs) are the worst-hit in India as most of them have little or no clue about how these messaging and collaboration tools work amid the coronavirus pandemic.

Small companies -- from corporate to education verticals -- are scrambling to get their act together as new coronavirus threat has reached their premises, prompting them to send employees home who have age-old laptops, poor network and connectivity with no UPS backups and little knowledge about how to handle group chat and collaboration software like Zoom, Google Hangouts Meet, Microsoft Teams and Flock etc.

Instead of halting operations, however, businesses can choose to shift towards remote working methods with teaching non-IT staff on how to use the latest digital software to connect and work, say industry experts.

The training will take some time and may hamper productivity in the short run but is a win-win situation for the non-tech companies in the long run, in case any such global emergency arises in the future.

According to a latest report by Gartner, 54 per cent of HR leaders have cited that poor technology and/or infrastructure for remote working is the biggest barrier to effective remote working.

Sandy Shen, Senior Director Analyst, Gartner, says that with COVID-19 disrupting the business landscape, CIOs should relook at the digital fulfillment of market demand.

"The value of digital channels, products and operations is immediately obvious to companies everywhere right now. This is a wake-up call for organisations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience," warned Shen.

Businesses that can shift technology capacity and investments to digital platforms will mitigate the impact of the outbreak and keep their companies running smoothly now, and over the long term.

"Videoconferencing, messaging, collaboration tools and document sharing are just a few examples of technologies that facilitate remote work. Additional bandwidth and network capacity may also be needed, given the increasing number of users and volume of communications," informed Shen.

The IT industry's apex body Nasscom has asked the government to relax norms for a month to allow work-from-home for technology and back-office employees as a measure to deal with the spread of Covid-19 in India.

Networking giant Cisco said that it has seen "significant growth" in the usage of its web conferencing and video-conferencing service Webex in India.

According to Muneer Ahmad, Business Head, ViewSonic India, due to COVID-19 pandemic, the corporate and educational sector is severely getting affected in the country.

"ViewSonic IFP has a cloud-based software which help teachers and corporates to connect through video conferencing to multiple people at the same time and can split the screen into six screens. It can also connect with various tools like Skype, Cisco WebEx, Zoom, Google Hangouts and GoToMeeting," Ahmad told IANS.

Co-working sector has also taken a hit and the industry is looking at several measures to tackle it -- from ensuring supply of juices rich in Vitamin C to supply of disinfectants and giving work from home facilities.

"The scheduled visits of the clients at our co-working offices have been postponed. Few of our clients have cancelled their outstation meetings and have now started audio/video conferencing for virtual meetings," said Nakul Mathur, MD, Avanta India.

According to reports, India has approximately 1,000 co-working locations (as of September 2019) and is the second-largest market for the co-working industry after China.

As India's first licensed B2B Virtual Network Operator, CloudConnect Communications offers a collaborative platform that allows companies to overcome the COVID-19 threat while maintaining seamless business continuity and optimum employee productivity.

"We offer a secure, robust, reliable, scalable and trackable mobile-first unified communication infrastructure that aids remote teleworking so that businesses can continue operating even under any unforeseen circumstances," said Gokul Tandon, Executive Chairman, CloudConnect Communications.

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