Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
July 7,2020

New Delhi, Jul 7: Wicket-keeper batsman MS Dhoni is known for his finishing heroics and ending the match with a big shot to send a billion people in a frenzy.

For over a decade, Dhoni's swashbuckling batting style, especially the famed helicopter shot, gave international bowlers a headache. As the former Indian skipper celebrates his 39th birthday today, let's relive his first century in international cricket.

It was on April 5, 2005, when Dhoni had registered his first international century. The former skipper registered the feat against Pakistan in the second ODI of the six-match series. The match was played at the Dr YS Rajasekhara Reddy ACA-VDCA Cricket Stadium in Visakhapatnam.

Dhoni had made his ODI debut against Bangladesh in 2004. However, he did not have a good outing as he scored just 19 runs in the three-match series. But the wicket-keeper truly arrived in the series against Pakistan in 2005, as he scored 148 runs in the second ODI of the six-match series at Visakhapatnam.

In the match, India won the toss and opted to bat first. The side lost Sachin Tendulkar's wicket in the fourth over of the innings and it brought Dhoni to the middle.

Dhoni, along with Sehwag, took on the Pakistan bowlers and the duo formed a 96-run stand, which saw Sehwag going past the 50-run mark. Sehwag (74) was sent back to the pavilion in the 14th over, but Dhoni then found support in Rahul Dravid and the duo stitched a 149-run stand.

Dhoni smashed 15 fours and four sixes in his innings and scored 148 runs from 123 balls, taking India's total to 356/9 in the allotted fifty overs.

India then managed to defend the total as the side bundled out Pakistan for 298 as Ashish Nehra scalped four wickets.

Dhoni has so far played 350 ODIs with his highest score being 183 against Sri Lanka. He also remains the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy).

Also referred to as 'Captain Cool', Dhoni is known for his calmness and exquisite captaincy on the field.

Over the years, he has cemented his place as one of the finest wicket-keepers across the world. His agility behind the stumps has given India many breakthroughs as the Ranchi-based wicket-keeper has done successful stumpings in no time.

He is also known for his knack of opting for reviews and many have jokingly remarked to change the 'Decision-Review System's' name to 'Dhoni-Review System'.

In December 2014, he announced his retirement from Tests and gave a chance to the likes of Wriddhiman Saha. Dhoni called time on his Test career after playing 90 Tests, managing to score 4,876 runs at an average of 38.09.

Then in 2017, he handed over the captaincy to Virat Kohli in the 50-over format. However, the wicket-keeper enjoys a great camaraderie with the latter and the duo have been seen often taking decisions together on the field.

Under Dhoni's leadership, India also managed to attain the number one ranking in Test cricket. His Indian Premier League (IPL) franchise Chennai Super Kings (CSK) has also won the tournament thrice under his leadership.

Dhoni was slated to return to the cricket field on March 29 during the IPL's opening match between CSK and Mumbai Indians. However, the tournament has been postponed indefinitely due to COVID-19 pandemic.

The 39-year-old has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup. 

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Agencies
July 31,2020

Hampshire, Jul 31: David Willey's maiden five-wicket haul guided England to a six-wicket victory over Ireland in the first ODI here on Friday.

With this win, the hosts have taken a 1-0 lead in the three-match ODI series.

Chasing a small target of 173 runs, England got off to a bad start as opener Jonny Bairstow was given LBW in the third over, bowled by Andy McBrine. Jason Roy was then joined by James Vince and the duo added 22 runs on the board before the former was dismissed.

Craig Young then got hold of Vince, who was caught behind after scoring 25 runs. Sam Billings and Tom Banton then took the charge of the chase but the latter too was caught behind which ended his 11-run innings.

Banton's dismissal brought skipper Eoin Morgan on the field. Billings and Morgan played stunning innings and kept scoring boundaries. Morgan struck a scintillating six on the last bowl of the 28th over to take England over the line. Morgan scored 36 runs while Billings played a knock of 67 runs.

Earlier, after being asked to bat first, Ireland witnessed a poor start as Paul Stirling was dismissed in the very first over of the innings, bowled by Willey. Andy Balbirnie then joined Gareth Delany but Willey struck again in his next over, removing Balbirnie.

Delany then played furiously and smashed three consecutive boundaries to Saqib Mahmood in the fourth over. However, the fall of wickets did not stop as England took three wickets in quick succession. Mahmood bowled Harry Tector while Delany and Lorcan Tucker were sent back to the pavilion by Willey.

Kevin O'Brien and Curtis Campher then took the charge and played cautiously, taking their struggling side over the 50-run mark. Adil Rashid got hold of O'Brien (22) in the 22nd over before Simranjit Singh was run out in the same over.

Andy McBrine was the next batsman and he played brilliantly along with Campher, who went on to complete his half-century. Both formed a 66-run partnership before McBrine (40) was dismissed by Tom Curran.

Campher remained unbeaten on 59 but failed to find a partner as England bundled out Ireland on 172 runs.

The second ODI between both teams will be played on Saturday.

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News Network
March 2,2020

Christchurch, Mar 2: India captain Virat Kohli on Monday said the under-fire Rishabh Pant has got a "lot of chances" but the team is not looking to try someone else in the youngster's place just yet as one player can't be singled out in a collective failure.

Pant has been under the scanner for the past one year because of his inconsistent run. His tally of 60 runs across four innings in the 0-2 Test series loss to New Zealand, which concluded here on Monday, has only amplified the debate whether it was prudent to leave out a keeper of Wriddhiman Saha's calibre and back Pant.

"...we have given him (Pant) a lot of chances in the home season as well starting from Australia. Then he was not playing for a bit. In turn he really worked hard on himself," Kohli came to Pant's defence after the series here.

"You need to figure out when is the right time to give someone else a chance. If you push people too early, they can lose confidence," he added.

"...collectively, we didn't perform. I don't believe in singling him out. We take the hit together as a group whether it's the batting group or as a team."

When asked if he believes Pant has taken his place in the side for granted, Kohli made it clear that the culture of this team doesn't encourage anyone to think along those lines.

"I don't see anyone taking his place for granted in this team. That's the culture we have set. People are told to take responsibilities and work hard. Whether it happens or not is a different thing. Then you can have a conversation with the players," he said.

"But no one has come here thinking I am going to play every game or I am indispensable," he added in no uncertain terms.

Kohli, just like head coach Ravi Shastri, made it clear that Pant can make a difference in overseas conditions and he won't like to deviate during future tours.

"The time that he didn't play, he really worked hard on his game. So we thought this is the right time because of his game and the way he plays because he can make a difference lower down the order.

"That was our planning behind it. We can't really fluctuate when it comes to what we planned," he added.

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