Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 24,2020

New Delhi, Apr 24: The International Cricket Council (ICC) on Friday extended wishes to the "most prolific batsman of all time" Sachin Tendulkar on his 47th birthday.

ICC took to Twitter and wrote: "Happy birthday to Sachin Tendulkar, the most prolific batsman of all time! To celebrate, we will give you the opportunity to vote for his top ODI innings in a bracket challenge! Stay tuned to join the celebrations."

The Maharashtra-born player had an illustrious career in the game, creating several records.
Tendulkar made his debut in Test cricket on November 15, 1989. In the same year on December 18, he played his first ODI match.

The legendary cricketer has the most number of runs in the longest format of the game, amassing 15,921 runs. Along the way, Tendulkar scored 51 Test centuries, most by any player.

Things are no different in ODI cricket as Tendulkar atop the list of most runs in this format as well. He has accumulated 18,426 runs in ODI which includes 49 tons.

Tendulkar represented the country in six World Cups during his career that lasted for 24 years. He was the part of the 2011 World Cup-winning squad.

This year, Master Blaster decided not to celebrate his birthday due to the ongoing coronavirus crisis in the country.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 18,2020

New Delhi, Jan 18: There was not much rustiness but just the initial nervousness, which a “pleasantly surprised” Sania Mirza shook off to win a title in her first tournament in 27 months, capping off her comeback from a maternity leave in style.

Partnering Ukraine's Nadiia Kichenov, the trailblazing Indian tennis player annexed the Hobart International trophy with a straight sets win over second seed Chinese pair of Shuai Peng and Shuai Zhang.

She worked hard to get into shape but the way she moved, it seemed Sania was never away from the courts.

“It's something I did not expect totally, so to say, but I am excited to be able to do this in my first tournament on comeback," Sania told PTI in an exclusive interview from Melbourne.

“I honestly thought I would be a bit more rustier than I was. I was pleasantly surprised that I was not. But there are things I can improve and that is what makes a champion. You always want to get better in what you are doing, no matter how well you do."

The 33-year-old winner of six Grand Slam titles said she played without pressure, and insisted there was no secret to the swift success on comeback.

“There is no key, I wish I knew, there was one key to winning. I just enjoyed my game. You have to work hard, play your game. I was playing with a new partner, new gear after two-and-a-half years. There was no pressure and no expectations.

"The first match was the only one when I felt a bit nervous because I did not know how my body would react and how I would play. That match was difficult but it set the tone and momentum. I was happy to come though that one and after that things kept getting better and better," she said.

Sania said her body has certainly changed after giving birth to son Izhaan but she did not have to tweak her post-match recovery process much.

“It does change. I was dealing with a calf injury, from last month and I aggravated a bit today. I am still icing it as we speak but it should not be serious.

“The body is a lot different now. It recovers different. But recovery (process) has not changed so much, it's similar."

Asked if she could go for her shots as she was doing before the break, she said, “I was able to do enough, I can improve, no matter how I play."

"My serve was decent but I can improve. I the first match I was not serving that well and was not returning well on important points but by the time I was playing the final, I was doing both of those little better. It is a process, it does not happen overnight. It's something will keep working on."

Serena Williams set an example in 2018 when she came out playing highly competitive tennis after giving birth to her daughter Olympia. There are other tennis moms like Victoria Azrenka and Evgeniya Rodina.

Sania said she did not seek any input from tennis moms but their presence on the Tour is inspiring enough.

“I did not speak to anyone but it is inspiring to see so many moms around, playing well in different sports."

Sania will play the Australian Open mixed doubles with compatriot Rohan Bopnna after her original first-choice Rajeev Ram opted out due to health reasons.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.