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Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
July 28,2020

New Delhi, Jul 28: 'Your character stood out for me than the number of runs you scored," said India skipper Virat Kohli while explaining his decision to give opening Mayank Agarwal a Test debut in the 2018-19 Australia series.

Mayank Agarwal had made his Test debut against Australia in the third Test of the four-match series.

Playing the third Test at the Melbourne Cricket Ground, Agarwal managed to register a half-century in his very first innings in the longest format.

"I had seen you play for RCB, even then you played international bowlers with conviction and you would take them on. You were performing in first-class matches in a dominating way. That is something always stood out with you, I would say your character stood out for me than the number of runs. I knew you would be fearless without having any baggage," Kohli told Mayank Agarwal in a video posted on the official website of BCCI.

In the longest format of the game, Agarwal has managed to score 974 runs from 11 matches at an average of 57.29 with three centuries as an opening batsman.

The Indian skipper also explained as to what makes him notice in a player and added that it is important that guys in the team look to face new challenges and emerge triumphantly.

"For me, the biggest marker is how a person approaches the game, so for example when you opened and we made Vihari open with you. The first opportunity we presented Vihari to open the batting, he said yes to it and that matters me to the most," Kohli said.

"I opened in my first series for India, I said yes to this opportunity and things worked out fine for me. So, a guy who wants to get into tough situations will come out either holding his head high or learning from his mistakes," he added.

Kohli and Mayank would soon be seen in action for Royal Challengers Bangalore and Kings XI Punjab respectively in the Indian Premier League (IPL) starting from September 19 in the UAE.

The comparisons between Kohli and Sachin Tendulkar keep on growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli currently has 70 centuries across all formats.

At present, Kohli is ranked at the top spot in the ICC ODI rankings while he is in the second place in Tests rankings. Kohli has so far played 86 Tests, scoring 7,240 runs with 27 centuries at an average of 53.62.

His knock of 254 against South Africa at Pune in 2019 remains his highest Test score to date. When it comes to ODIs, the current Indian skipper has played 248 matches and has 43 centuries.

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News Network
January 20,2020

Jan 20: Both Steve Smith and Rohit Sharma made sparkling centuries in Bengaluru, but it was the Indian who finished on the winning side, leading his team to a 2-1 series win.

Smith, having run out his captain Aaron Finch early on, dug in to bring up his ninth ODI century, his 131 off 132 balls setting India a target of 287 on Sunday, 19 January. Continuing the dazzling display of batting at the M Chinnaswamy stadium, Rohit struck 119 in 128 balls, and skipper Virat Kohli chipped in with 89, as the hosts chased down the target with seven wickets to spare in 47.3 overs.

With Shikhar Dhawan hurting his shoulder in the fifth over of the day and sidelined for the rest of the match, Rohit was reunited with KL Rahul – who had a chance to open the innings after coming in at No.3 and No.5 in the first two matches, while also standing in as wicket-keeper. The vice-captain was on the ball right away, dominating the scoring as India raced to 61/0 in the first 10 overs.

The introduction of spin gave Australia a vital breakthrough: Ashton Agar trapped Rahul in front on review, and although the new pair of Rohit and Kohli weren't unduly troubled, the run-rate slowed down. Josh Hazlewood, playing his first ODI in India and his first match in the format in 14 months, was especially miserly, conceding just 10 runs in his first five overs.

But, having settled in, the duo built a useful partnership of 137 and gave themselves the chance to hit out with wickets in hand. The part-time bowling of Finch and Marnus Labuschagne was punished, Rohit lapping up the short balls and sending them soaring into the stands. His century, his eighth against Australia, came with a single to third man.

Zampa finally got the breakthrough, having him caught in the deep going for another big one. But with Kohli having loosened his arms with a couple of beautiful fours off Pat Cummins to go past his half-century, India remained on course.

The skipper missed out on a hundred, but with Shreyas Iyer too clearing the ropes, there were no hurdles as India wrapped up an entertaining series win.

Earlier, the Indian bowlers struggled to find their lines after Australia chose to bat, but Australia weren't able to fully capitalise. David Warner was thrown by the movement to nick Mohammed Shami to the wicket-keeper, while Finch was caught short after Smith pulled out of a run, to leave the hosts at 46/2.

Labuschagne and Smith, though, combined for another special partnership, going at a brisk rate and showing delectable timing against spin. They had guided their side to 173 in the 32nd over when the a sharp piece of fielding from the home captain and strong bowling pulled things back.

Kohli, at cover, plucked a drive from Labuschagne soon after the batsman had reached his maiden fifty. Ravindra Jadeja had his second of the over when the experiment to send Mitchell Starc at No.5 lasted just three balls.

Alex Carey gave Smith company as he brought up a well-earned century, having fallen just short the previous game. The former skipper stepped up the scoring once he crossed three figures, a wristy helicopter six over deep square leg the highlight of his innings. But, excellent death bowling by Shami, who finished with four wickets, ensured the tourists were kept to under 300 – a total that proved below par.

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News Network
May 27,2020

Bengaluru, May 27: Pakistan pacer Shoaib Akhtar has revealed that he was never able to dismiss Inzamam-ul-Haq in the nets.

The Rawalpindi Express praised the former Pakistan skipper and said Inzamam could see the ball one second earlier than the rest of the batsmen could.

"Honestly, I don't think I could ever get him (Inzamam) out, he had the time and I always felt he saw the ball a second earlier than the rest of the batsmen because I had a complicated action unlike Brett Lee, I felt I could never dismiss Inzamam-ul-Haq," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I couldn't get him out in the nets, I think he could see the ball a second before anyone else," he added.

Inzamam played 120 Tests and 378 ODIs for Pakistan.

He finished his career with 20,569 runs across all formats.

The right-handed batsman called time on his career in 2007 and he played his last Test against South Africa in Lahore.

On the other hand, Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

The Rawalpindi Express last played an ODI in 2011 as he played against New Zealand in the 50-over World Cup.

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