Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
February 18,2020

Feb 18: There are no half measures for fit-again New Zealand pace spearhead Trent Boult who is ready to challenge India captain Virat Kohli on his return to international cricket during the two-Test series starting in Wellington on Friday. Boult was out of action for the past six weeks due to a fracture on his right hand sustained during the Boxing Day Test against Australia and missed out on the limited-overs leg of the India series. Back for the traditional format, the left-arm fast bowler made his priorities clear ahead of the first Test.

"That's personally why I play the game, to get guys like that (Kohli) out and test myself against them, so I can't wait to get stuck in. But he's an exceptional player. Everyone knows how great he is," Boult said, sending out a warning after landing in the capital city for the opening Test.

New Zealand's last Test series in Australia was a nightmare as they lost 0-3 and India will be a tough test for the Black Caps.

"They are a great side and they are leading the ICC Test Championship. They are very clear on how they wanted to play the game. It was a tough learning curve in Australia. It's good to see where we are in terms of bouncing back," said Boult.

The Basin Reserve track will have a lot for the seamers and in conducive conditions, a wily customer like Boult will prove to be a handful for the travellers.

"I'm preparing for a solid wicket. It generally is very good here and goes the full distance (five days). I do enjoy playing here, the history that's involved, and it's going to be an exciting week building up. I can't wait to get out there," said the 30-year-old who has taken 256 wickets from 65 Tests.

It was frustrating for him to watch his side get walloped 0-5 in the T20 series but exhilarating when it got its mojo back in the subsequent one-dayers.

The Black Caps won 3-0 in the 50-over format. "I think it is what it is. I have just got to put the last six or so weeks behind me and just back myself to get out there and do my thing," said Boult, who warmed up by playing a club game at the picturesque Taupo ground.

Boult did find a bit of humour in his injury which, for him, was more of an accident.

"If I had to break a hand, (it would) probably be my right one. Breaking a hand, you don't really know how much you use it unless you break it," said Boult.

"I was pushing in off the long run. I think a couple of the clubbies from Taupo really enjoyed that. It was a good afternoon," added the pacer, who sent down eight overs in a friendly game for his club Cadets.

While bowling isn't a problem, Boult is hoping that catching doesn't become an issue.

"Everything has gone very well but catching will be the biggest issue for me," he said.

Professionally, Boult had to lie low due to injury, but it was also a good break as he and wife Lana welcomed their second child.

"Having some time away from the game and having my second son a couple of weeks ago came at quite a good time," said Boult.

Fighting fit, all he wants now is to get hold of a red kookaburra and get a few to tail into Kohli and company.

"I am hungry to be here and can't wait to get back in the white and get the red ball moving around," he said.

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News Network
May 30,2020

St John's, May 30: The Cricket West Indies (CWI) on Saturday announced a temporary 50 per cent reduction in salaries and cricket funding across the entire regional cricket system, effective from the start of July due to the ongoing coronavirus pandemic which resulted in the suspension of all the cricketing activities across the globe since March.

"This decision has been necessary in the face of debilitating economic challenges which have resulted from the impact of the COVID-19 pandemic. With no international cricket currently being played anywhere in the world, and with great uncertainty of when regular cricket activity will resume, CWI - like many other international sporting organisations worldwide - is facing a significant loss of income, whilst also being uncertain of the long-term impact of the crisis on our operations," the CWI said in a statement.

During Thursday's teleconference, CWI's Board of Directors received recommendations from the Financial Strategy Advisory Committee (FSAC). The FSAC was formed in April by CWI president Ricky Skerritt, to make recommendations on how CWI could best manage its resources in order to continue its core business over the next few months in view of the changing and uncertain economic environment created by the global pandemic COVID-19. These recommended measures followed close consultation with all stakeholders.

"Cricket is the beating heart of our region for many individuals, communities, and economies. This pandemic is hurting every West Indian and this decision to cut staff and player incomes has been a very difficult one to make; one that will impact so many members of the cricketing family around the Caribbean," Skerritt said.

"This business continuity plan, unfortunately, requires all stakeholders to make a huge sacrifice, but I am confident that it won't be long before CWI will be in a position to ensure that the sport we love can restart and be enjoyed once again by the thousands of cricket fans across the region and diaspora," he added.

CWI has kept staff, players, umpires and coaches on full-pay since the outbreak of COVID-19 and have tried our best to avoid any cuts for as long as possible. CWI hopes that these temporary measures will only be in place for not more than three to six months. These measures will also include a 50 per cent reduction in funding for Territorial Boards, Territorial Board Franchises and WIPA, as well as a 50 per cent cut in all retainers and allowances for Directors and Executive management.

Earlier in the day, CWI gave its approval for a 'bio-secure' Test tour to England.

West Indies were first slated to play three Tests against England in June, but the original starting date of the series was pushed due to the coronavirus pandemic. The England and Wales Cricket Board (ECB) is looking to go ahead with the series against West Indies in July and then the Three Lions will play three Tests against Pakistan.

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News Network
February 10,2020

Potchefstroom, Feb 10: India's under-19 cricket team manager Anil Patel says the ICC has taken a serious view of the aggressive celebrations by Bangladesh players after their World Cup triumph and will be reviewing the footage of the final game's "last few minutes".

Some Bangladeshi players got carried away while celebrating their historic three-wicket win over India in the final on Sunday. While their captain Akbar Ali apologised for the "unfortunate incident", his Indian counterpart Priyam Garg said their reaction was "dirty".

"We don't know what actually happened," Patel told 'ESPNCricinfo' on Sunday.

"Everybody was in a shock, absolutely, but we don't know what happened exactly. The ICC officials are going to watch the footage of the last few minutes and they are going to let us know," he said.

Even when the match was on, the Bangladesh players were overly aggressive while fielding and their lead pacer Shoriful Islam sledged the Indian batsmen after every delivery.

As soon as the match ended, it became tense with Bangladeshi players rushing to the ground and displaying aggressive body language. The two teams nearly came to blows before the situation was defused by the coaching staff and on-field officials.

Patel claimed that match referee Graeme Labrooy met him and expressed regret at what transpired on the field.

"The referee came to me. He was sorry about the incident. He clarified the ICC is going to take very seriously what has happened during the match and the last session. They are going to witness the footage and they will tell us in the morning (Monday)."

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