Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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Agencies
July 7,2020

New Delhi, Jul 7: Wicket-keeper batsman MS Dhoni is known for his finishing heroics and ending the match with a big shot to send a billion people in a frenzy.

For over a decade, Dhoni's swashbuckling batting style, especially the famed helicopter shot, gave international bowlers a headache. As the former Indian skipper celebrates his 39th birthday today, let's relive his first century in international cricket.

It was on April 5, 2005, when Dhoni had registered his first international century. The former skipper registered the feat against Pakistan in the second ODI of the six-match series. The match was played at the Dr YS Rajasekhara Reddy ACA-VDCA Cricket Stadium in Visakhapatnam.

Dhoni had made his ODI debut against Bangladesh in 2004. However, he did not have a good outing as he scored just 19 runs in the three-match series. But the wicket-keeper truly arrived in the series against Pakistan in 2005, as he scored 148 runs in the second ODI of the six-match series at Visakhapatnam.

In the match, India won the toss and opted to bat first. The side lost Sachin Tendulkar's wicket in the fourth over of the innings and it brought Dhoni to the middle.

Dhoni, along with Sehwag, took on the Pakistan bowlers and the duo formed a 96-run stand, which saw Sehwag going past the 50-run mark. Sehwag (74) was sent back to the pavilion in the 14th over, but Dhoni then found support in Rahul Dravid and the duo stitched a 149-run stand.

Dhoni smashed 15 fours and four sixes in his innings and scored 148 runs from 123 balls, taking India's total to 356/9 in the allotted fifty overs.

India then managed to defend the total as the side bundled out Pakistan for 298 as Ashish Nehra scalped four wickets.

Dhoni has so far played 350 ODIs with his highest score being 183 against Sri Lanka. He also remains the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy).

Also referred to as 'Captain Cool', Dhoni is known for his calmness and exquisite captaincy on the field.

Over the years, he has cemented his place as one of the finest wicket-keepers across the world. His agility behind the stumps has given India many breakthroughs as the Ranchi-based wicket-keeper has done successful stumpings in no time.

He is also known for his knack of opting for reviews and many have jokingly remarked to change the 'Decision-Review System's' name to 'Dhoni-Review System'.

In December 2014, he announced his retirement from Tests and gave a chance to the likes of Wriddhiman Saha. Dhoni called time on his Test career after playing 90 Tests, managing to score 4,876 runs at an average of 38.09.

Then in 2017, he handed over the captaincy to Virat Kohli in the 50-over format. However, the wicket-keeper enjoys a great camaraderie with the latter and the duo have been seen often taking decisions together on the field.

Under Dhoni's leadership, India also managed to attain the number one ranking in Test cricket. His Indian Premier League (IPL) franchise Chennai Super Kings (CSK) has also won the tournament thrice under his leadership.

Dhoni was slated to return to the cricket field on March 29 during the IPL's opening match between CSK and Mumbai Indians. However, the tournament has been postponed indefinitely due to COVID-19 pandemic.

The 39-year-old has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup. 

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News Network
June 10,2020

Kingston, Jun 10: "Enough is enough", said West Indies all-rounder Dwayne Bravo as he opened up on the raging issue of racism and called for "respect and equality" for black people, who have faced discrimination for years.

Bravo joined the likes of his former captain Darren Sammy and Chris Gayle in denouncing racism in the wake of African-American George Floyd's killing at the hands of a white police officer in the USA.

"It's sad to see what's going on around the world. As a black man, we know the history of what black people have been through. We never ask for revenge, we ask for equality and respect. That's it," Bravo told former Zimbabwe cricketer Pommie Mbangwa in an Instagram live chat on Tuesday.

"We give respect to others. Why is it that we are facing this over and over? Now enough is enough. We just want equality. We don't want revenge, war.

"We just want respect. We share love and appreciate people for who they are. That's what is most important."

The 36-year-old, who has played 40 Tests, 164 ODIs and 71 T20Is for West Indies, said he wants the world to know that they are powerful and beautiful people and gave the example of greats such as Nelson Mandela, Muhammad Ali, Michael Jordan.

"I just want our brothers and sisters to know that we are powerful and beautiful. And at the end of the day, you look at some of the greats of the world, whether it is Nelson Mandela, Muhammad Ali, Michael Jordan we have had leaders who paved the way for us," he said.

Two-time T20 World Cup-winning captain Sammy had earlier alleged that a racist nickname was used to address him during his IPL stint with Sunrisers Hyderabad and demanded an apology.

Sammy said he was called 'Kalu' while he was in India. 'Kalu' is a derogatory word to describe black people.

Gayle, who too plays in the IPL, took to Twitter to back Sammy, saying that racism does exist in cricket.

"It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game!!," Gayle tweeted.

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News Network
May 30,2020

New Delhi, May 30: Former world chess champion Viswanathan Anand will be finally reaching India late on Saturday after being stuck in Germany for over three months due to the travel restrictions imposed in the wake of the COVID-19 pandemic.

"Yes.. Anand will be returning today," the chess maestro's wife Aruna told PTI on Saturday morning. Anand, who boarded an Air India flight (AI-120) from Frankfurt on Friday night will reach Bengaluru via Delhi.

He is expected to reach Bengaluru at 1.15 pm. The five-time world champion will undergo 14 days quarantine as per rules laid down by the Karnataka government.

"He will complete quarantine procedures and come to Chennai as per protocol," Aruna Anand said. The flights from Germany are only scheduled to land only in Delhi and Bengaluru.

The chess ace was in Germany to play in the Bundesliga chess league and was to return to India, but was forced to stay put after the COVID-19 outbreak disrupted sporting schedules across the globe, apart from restricting movement.

He was staying near Frankfurt and was doing online commentary for the Candidates tournament which was called off mid-way due to the pandemic and led the Indian team in the Online Nations Cup early this month.

Anand had been in touch with his family in Chennai on a regular basis via video calls and kept himself busy with chess-related work.

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