Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 28,2020

New Delhi, May 28: India is not at risk of losing hosting rights for next year's Twenty20 World Cup despite its cricket board's failure to secure a tax exemption for the event, a key BCCI official has told Reuters.

Tax exemptions for International Cricket Council (ICC) events are listed as a requirement in host agreements and the BCCI was supposed to confirm they had secured one by May 18.

ESPNcricinfo, citing correspondence between the two bodies, has reported that the ICC has threatened to shift the tournament away from India over the issue.

However, BCCI treasurer Arun Singh Dhumal told Reuters that would not happen and that negotiations were continuing.

"There is no risk to the tournament," he said by telephone.

"That is a work in progress. We are discussing it with the ICC and we'll resolve it."

The BCCI encountered a similar problem when it hosted the event in 2016 when the government refused to provide a tax exemption, and there has been no change in New Delhi's stance despite the board's appeals.

Failure to secure that exemption in 2016 saw the ICC withhold an equivalent sum from India's share of revenue from the governing body's grants and it appears to be taking an even harder line this time around.

"There are certain timelines within the agreements that we collectively work towards to ensure we can deliver successful world class events and continue to invest in the sport of cricket," an ICC spokesperson told Reuters.

"In addition to this the ICC Board agreed clear timelines for the resolution of the tax issues which we are guided by."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 12,2020

Mumbai, Jan 12: India's pace spearhead Jasprit Bumrah will receive the prestigious Polly Umrigar Award for his exploits in international cricket in the 2018-19 season, the BCCI announced on Sunday.

The world's leading pacer will be honoured during the BCCI Annual Awards here on Sunday.

The world's No. 1 ODI bowler made his Test debut during India's tour of South Africa in January 2018 and has not looked back since. He picked up a five-wicket haul in South Africa, England, Australia and the West Indies becoming the first and only Asian bowler to achieve the feat.

He played a stellar role in the historic 2-1 Test series win in Australia, India's first Down Under and which helped them retain the Border Gavaskar Trophy. While Bumrah nets the biggest prize in the men's category, Poonam Yadav will claim the top prize in women's section and will be awarded the best international cricketer.

The award will be another feather in the leg-spinner's cap who recently received the Arjuna Award. Former India captains Krishnamachari Srikkanth and Anjum Chopra will be presented with the Col CK Nayudu Lifetime Achievement Award and the BCCI Lifetime Achievement Award for women respectively.

A member of the 1983 World Cup-winning team, Srikkanth took on the fearsome West Indies fast bowlers and scored an attacking 38, the top individual score in the low-scoring final at the Lord's. He also captained India and post-retirement served as the chief selector and it was during his tenure that the 2011 World Cup squad was picked.

Anjum is one of the finest batswomen and the first Indian to play 100 ODIs. In a career spanning 17 years, Anjum represented India in four 50-over World Cups and two T20 World Cup (played in one).

BCCI president Sourav Ganguly said, "The BCCI Awards is our way of recognising the finest on-field performances right from the age group to senior level and also honour our legends.

"It will be a special evening in Mumbai as we will also have the 7th MAK Pataudi lecture and I am delighted to inform that it will be Virender Sehwag, who will address the gathering."

Board secretary Jay Shah said, "The BCCI Awards are an important feature in India's cricketing calendar, a melange of aspiration and inspiration. "We wanted to make Naman bigger and better and have introduced four new categories – highest run-getter and wicket-takers in WODIs and best international debut men and women – from this year. A total of 25 awards will be presented."

Arun Singh Dhumal, the board's treasurer, said, "Right from domestic to international level, Indian Cricket has had a memorable 2018-19 season. We have started the year on the right note with Team India completing a convincing series win against Sri Lanka and they will be in attendance. The U-19 team is in South Africa for the World Cup and all eyes will be on the stars of tomorrow. It will be a special evening and I congratulate the award winners".

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 2,2020

Melbourne, May 2: After becoming the number one side in Test cricket, Australia's head coach Justin Langer has said that his team has won back the respect of the country.

Australia dethroned India from the top spot in Tests and now the Men in Blue are in the third place.

Langer came in as the coach of Australia after the 2018 ball-tampering scandal and it took him some time to get the side back to winning ways.

Ever since the return of David Warner and Steve Smith, Australia went on to become a commendable side and the results reflect that.

"We have got lots of work to do to become the team we want to be. But over the last couple of years, not only have we performed well on the field, we have performed well off it. We have earned some respect back from other teams around the world but also from Australia," Langer said in an official statement.

"When we started on this journey, there had been a lot of talk about Australia wanting to be No. 1 in the world in all three forms of the game.

We took a different approach. Not once did we talk about being No. 1 ranked in the world. We wanted to be No.1 in our values and process. That is what I am most proud of," he added.

In the latest ICC rankings update, that rates all matches played since May 2019 at 100 per cent and those of the previous two years at 50 per cent, Australia (116) have taken over from India as the top-ranked side in the ICC men's Test team rankings with New Zealand (115) remaining in second place.

India is now third with 114 points. With only two points separating them, this is the second closest the top three teams have been since the Test rankings were launched in 2003.

The closest for the top three teams were in January 2016, when India had led Australia and South Africa by a single point.

Australia has also moved to the top spot in the T20I rankings for the first time in the format.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.