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Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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Agencies
August 3,2020

New Delhi, Aug 2: The finals of the Indian Premier League (IPL) 2020 will be played on November 20, the sources within the BCCI confirmed on Sunday.

The IPL's governing council met earlier today, and it has also been decided that the evening matches will start at 7:30 pm, half an hour earlier than usual.

Jay Shah, the secretary of BCCI (Board of Control for Cricket in India) and Arun Dhumal, treasurer of BCCI did not attend the IPL's governing council meeting.

"The tournament will run for 51 days, usually the IPL should go on for 49 days as per the constitution, however in the meeting it has been decided that we will go to Supreme Court for conducting the IPL in 51 days," sources within the BCCI said.

"As the tournament is running for 51 days, we will get the chance to play fewer doubleheaders, there would be just 10 double headers, evening matches will start at 7:30 and the afternoon matches will start at 3:30. 

The matches will be played across three venues at Abu Dhabi, Dubai, and Sharjah as travelling here by road is easier and bio-secure environment can be maintained," he added.

The IPL's governing council also confirmed that Women's IPL will also go on and four teams would be participating in it.

"When it comes to women's IPL, there would be four teams and the matches would be played at the time of playoffs for men's IPL," the source said.

The source within the BCCI also said that the governing council would be meeting again to discuss the Standard Operating Procedure (SOP) for all the franchises that need to be followed in the IPL.

The governing council meeting discussed the quarantine measures along with the standard operating procedures (SOP), bio bubble training facilities, stay and travel of the players.

Issues related to the broadcaster, shifting, and scheduling of the tournament, and DXB app to be downloaded for players and other officials were also discussed as well.

A few days earlier, the IPL Governing Council chairman Brijesh Patel had confirmed that the 13th edition of the mega event will commence on September 19 in the UAE.

This year's IPL was slated to commence from March 29 but the tournament was postponed due to the coronavirus pandemic.

The Emirates Cricket Board (ECB) had also confirmed receiving the official Letter of Intent from the BCCI to host the 2020 edition of the IPL.

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Agencies
August 2,2020

New Delhi, Aug 2: Batting great Rahul Dravid has attributed Chennai Super Kings' consistent run in the IPL to skipper Mahendra Singh Dhoni's instincts, game-smarts and the incredible amount of work that goes behind the scenes.

N Srinivasan, the former BCCI president and head of India Cements, which owns the CSK franchise, agreed that Dhoni is a man of instinct who doesn't believe in attending team meetings and going over data.

Both were speaking at a webinar organised by the Great Lakes Institute of Management.

"If you look at the success CSK has had, they've got really good access to data and they've got really good access to people behind the scenes and they've run cricket teams at the junior level," Dravid said at the webinar according to ESPNcricinfo.

The former India captain added, "They understand talent and they've obviously got a good scouting process in place. But, what they also have is a captain who really understands instincts.

"So, I mean, look, I know Dhoni quite well and I hope he hasn't changed, but I know Dhoni is probably not one to look at reams of data and statistics."

The Super Kings have won the lucrative tournament three times -- one less than Mumbai Indians -- and reached the knockouts in each of the 10 seasons they have been a part of.

Srinivasan also spoke about how Dhoni's instinct and judgement contributed to his team's success at a time when a lot of emphases is placed on data.

"We're awash with data just now. To give you an example, there are bowling coaches and in a T20 game, they play videos of every batsman whom they're going to come against and they see how he got out, what's his strength, what's his weakness etc.

"So, MS Dhoni doesn't attend this, he's a pure instinct man. The bowling coach, (head coach Stephen) Fleming will be there and everybody will be there, everyone is giving opinions, (but) he'll get up and go.

"In the context of instinct, he feels that okay he can assess a batsman or player on the field, that's his judgement. On the other hand, there is so much of data that is available to help a person also analyse. It's a very difficult line to draw (between data and instinct)."

Srinivasan also recalled how Dhoni once refused to take "one outstanding player" suggested by the franchise boss as that could have broken the team's cohesion.

"There was one outstanding player that we suggested to MS, he said: 'no sir, he will spoil the team'. The cohesion within the team is important and see in America, franchise-based sport has been there for such a long time," he said.

"In India, we're just starting and we're new to it. But we at India Cements have had a lot of experience running teams at junior levels."

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Agencies
July 8,2020

New Delhi, Jul 8: After a hiatus of 116 days, international cricket will be resuming today as England and West Indies lock horns in a three-match Test series.

Since March, no international cricket has been played due to the coronavirus pandemic. Because of this virus, whole sporting action across the world came to a standstill.

Australia and New Zealand had played the last international cricket match on March 13 behind closed doors, but the remaining two ODIs of this particular series were cancelled due to COVID-19.

India and South Africa's ODI series also met the same fate due to the pandemic.
It was looking as if it will take a while for sports to come back, but slowly and steadily, all different sports have managed to get into gear and provide fans some respite in these turbulent times.

German football league Bundesliga was the first one to come back, and the organisers set the template as to how to go about conducting tournaments behind closed doors, keeping all safety protocols in check.

Soon after, La Liga, Premier League, and Serie A followed and all major football leagues came back on the television screens across the globe. Formula One kickstarted last week with the Austrian Grand Prix and now it is the time for cricket to resume.

The series between England and West Indies will be played behind closed doors and the matches will be played in Southampton and Manchester. This will be the first time in the 143-year long history of Test cricket that the matches will be played without no crowds.

The England-Windies Test series will be held at Hampshire's Ageas Bowl and Lancashire's Emirates Old Trafford, which have been chosen as bio-secure venues. After the series against West Indies, England would also lock horns with Ireland in three ODIs and Pakistan in three ODIs and as many T20Is.

However, the series against West Indies will be followed closely across the world as all other boards would be looking to see as to how cricket series can be scheduled in their own backyard with the current scenario regarding coronavirus.

The dates for three Tests against West Indies are:

First Test: July 8-12 at Ageas Bowl
Second Test: July 16-20 at Emirates Old Trafford
Third Test: July 24-28 at Emirates Old Trafford

Windies side had arrived in the UK in mid-June and the entire camp had to quarantine themselves for 14 days at Manchester.

For the entire tour, the West Indies squad will live, train and play in a 'bio-secure' environment in England as part of the comprehensive medical and operations plans to ensure player and staff safety.

The bio-secure protocols will also restrict movement in and out of the venues.
Both England and West Indies have played intra-squad practice matches to get some cricketing form back.

While England played their practice match in Southampton, Windies played theirs at Manchester.

West Indies will be led by Jason Holder, while Ben Stokes would captain England in the first Test as regular skipper Joe Root has left the bio-secure bubble to attend the birth of his second child.

England squad for the first Test: Ben Stokes (captain), James Anderson, Jofra Archer, Dom Bess, Stuart Broad, Rory Burns, Jos Buttler, Zak Crawley, Joe Denly, Ollie Pope, Dom Sibley, Chris Woakes, Mark Wood.

West Indies squad for the first Test: Jason Holder (captain), Jermaine Blackwood, Nkrumah Bonner, Kraigg Brathwaite, Shamarh Brooks, John Campbell, Roston Chase, Rahkeem Cornwall, Shane Dowrich, Shannon Gabriel, Chemar Holder, Shai Hope, Alzarri Joseph, Raymon Reifer, and Kemar Roach.

As safety precautions against the coronavirus, the International Cricket Council (ICC) has also brought about some changes to the playing conditions. The new guidelines include the ban of saliva to shine the ball and allowing replacement of players displaying symptoms of COVID-19 during a Test match.

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

A team can be issued up to two warnings per innings but repeated use of saliva on the ball will result in a 5-run penalty to the batting side. Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

Also, the requirement to appoint neutral match officials has been temporarily removed from the playing conditions for all international formats owing to the current logistical challenges with international travel. The ICC will be able to appoint locally based match officials from the ICC Elite Panel of Match Officials and the ICC International Panel of Match Officials.

Moreover, teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the match referee will approve the nearest like-for-like replacement. However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

The ICC had also confirmed an additional unsuccessful DRS review for each team in each innings of a match, keeping in mind that there may be less experienced umpires on duty at times.

This will increase the number of unsuccessful appeals per innings for each team to three for Tests and two for the white-ball formats.

The first Test between England and West Indies gets underway later today from 3:30 PM IST.

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