Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
January 29,2020

Hamilton, Jan 29: India defeated New Zealand in the third T20 International via Super Over to take an unassailable 3-0 lead in the five-match series here on Wednesday.

India posted a competitive 179 for five at Seddon Park after being sent into bat. Opener Rohit Sharma top scored for India with a 65-run knock while skipper Virat Kohli contributed 38 runs in team's total.

Later, skipper Kane Williamson smashed a 48-ball 95 but New Zealand faltered in the final over to take the match into the Super Over.

Needing nine runs of the last over, New Zealand lost Williamson and Ross Taylor to finish at 179 for six and tie the match.

In the Super Over, New Zealand scored 17, a target which India overwhelmed in the final ball with Rohit smashing Tim Southee for two consecutive sixes.

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News Network
March 16,2020

Mar 16: With COVID-19 outbreak killing over 5,400 people globally, former Pakistan cricketer Shoaib Akhtar has lashed out at those responsible for making the coronavirus infect humans and blamed China solely for the outbreak.

"I don't understand why you have to eat things like bats, drink their blood and urine and spread some virus across the globe...I'm talking about the Chinese people. They have put the world at stake. I really don't understand how you can eat bats, dogs, and cats. I'm really angry," Akhtar said in a video posted on his Youtube channel.

"The whole world is at risk now. The tourism industry has been hit, the economy is badly affected and the whole world is going towards a lockdown.

"I'm not against the people of China but I'm against the law of animals. I understand this may be your culture but this is not benefitting you now, it is killing humanity. I'm not saying you boycott the Chinese but there has to be some law. You cannot go on and eat anything and everything," he added.

Coronavirus, which originated in China's Wuhan city, has so far spread to more than 100 countries, infecting over 1,30,000 people.

In Pakistan, the number of positive cases reached 28 on Saturday.

Many sporting events, including the Indian Premier League (IPL) and Pakistan Super League (PSL), have been affected by the disease which has now been declared a pandemic by the World Health Organisation (WHO).

While the IPL 2020, which was originally scheduled to start from March 29, has been postponed till April 15, the playoff stage of PSL has been curtailed and will be played behind closed doors.

"The biggest reason for anger is PSL...Cricket returned to Pakistan after so many years, the PSL was happening in our country for the first time now even that is at risk. The foreign players are leaving, it will take place behind closed doors," said Akhtar.

The total number of confirmed coronavirus cases across India has crossed 80 while two people have lost their lives due to the deadly disease. But Akhtar did not have the information and added: "God forbid the virus doesn't reach India. There are around 130 crore people there. I've been in touch with my friends in India and wishing them well."

In PSL, there will be no playoffs and the top four teams will now play semi-finals and then the final on March 17 and 18. The final was originally scheduled to be held on March 22.

"I've also heard that IPL has been postponed till April 15. The hotel industries, travel industries, broadcasters everything will incur losses because of this," he said.

The former Pakistan pacer also called on the world authorities to come out with a new animal protection law so that such diseases don't resurface in the future.

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Agencies
July 31,2020

Hampshire, Jul 31: David Willey's maiden five-wicket haul guided England to a six-wicket victory over Ireland in the first ODI here on Friday.

With this win, the hosts have taken a 1-0 lead in the three-match ODI series.

Chasing a small target of 173 runs, England got off to a bad start as opener Jonny Bairstow was given LBW in the third over, bowled by Andy McBrine. Jason Roy was then joined by James Vince and the duo added 22 runs on the board before the former was dismissed.

Craig Young then got hold of Vince, who was caught behind after scoring 25 runs. Sam Billings and Tom Banton then took the charge of the chase but the latter too was caught behind which ended his 11-run innings.

Banton's dismissal brought skipper Eoin Morgan on the field. Billings and Morgan played stunning innings and kept scoring boundaries. Morgan struck a scintillating six on the last bowl of the 28th over to take England over the line. Morgan scored 36 runs while Billings played a knock of 67 runs.

Earlier, after being asked to bat first, Ireland witnessed a poor start as Paul Stirling was dismissed in the very first over of the innings, bowled by Willey. Andy Balbirnie then joined Gareth Delany but Willey struck again in his next over, removing Balbirnie.

Delany then played furiously and smashed three consecutive boundaries to Saqib Mahmood in the fourth over. However, the fall of wickets did not stop as England took three wickets in quick succession. Mahmood bowled Harry Tector while Delany and Lorcan Tucker were sent back to the pavilion by Willey.

Kevin O'Brien and Curtis Campher then took the charge and played cautiously, taking their struggling side over the 50-run mark. Adil Rashid got hold of O'Brien (22) in the 22nd over before Simranjit Singh was run out in the same over.

Andy McBrine was the next batsman and he played brilliantly along with Campher, who went on to complete his half-century. Both formed a 66-run partnership before McBrine (40) was dismissed by Tom Curran.

Campher remained unbeaten on 59 but failed to find a partner as England bundled out Ireland on 172 runs.

The second ODI between both teams will be played on Saturday.

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