Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 24,2020

Wellington, Feb 24: Indian batsmen's inadequacies in adverse conditions were laid bare as they crashed to an embarrassing 10-wicket defeat against a ruthless New Zealand side that wrapped up the opening Test in just over three days here on Monday.

Starting the day on 144 for four, India were all out for 191 in their second innings. This was only a shade better than their dismal 165 in the first innings, which eventually proved to be decisive.

Trent Boult (4/39 in 22 overs) and Tim Southee (5/61 in 21 overs), the most under-rated new ball pairs in world cricket, showed that when it boils down to playing incisive seam and swing bowling, this batting line-up is still a work in progress.

The required target of nine runs was knocked off by New Zealand without much ado for their 100th Test win.

India's last defeat was against Australia at Perth during the 2018-19 series but the loss at the Basin Reserve would hurt them more because the visitors have not surrendered in such a fashion of late.

There was no resistance from a star-studded line-up and more than intent, the failure was due to poor technique on a track that had something on the third and fourth day as well.

This is a team that plays fast bowling much better than their predecessors, the reason for their success on the bouncy Australian tracks.

But when it comes to facing conventional seam and swing bowling in testing conditions, they are yet to learn the art of saving a Test match.

India had lost the mental battle on the first day itself when they saw the moisture on the wicket.

The toss became a factor and not for one session did they look comfortable. Mayank Agarwal was the only batsman, who felt at home in patches, as New Zealand showed what a Test match strategy is all about.

If the first innings was about mixing back of length deliveries with fuller length balls, the second innings saw the pacers coming from round the wicket and targeting the rib-cage. The line was disconcerting and it stifled them for good.

It affected their mindset and once Ajinkya Rahane and Hanuma Vihari stepped out on the fourth morning, defeat was written all over as both looked ill-equipped to handle such high quality seam bowling.

Rahane (29 off 75 balls) and Vihari (15 off 79 balls) are players who only play long-form cricket at the international level and both are known for their patience.

But little would have the Indian vice-captain apprehended that he would get a delivery from Boult, which he thought would move away after pitching but it held its line and he had no option but to jab at it, and all he got was an edge.

Southee, who bowls a lovely classical outswinger, then bowled an off-cutter from the other end and before Vihari could comprehend, it came back sharply to peg the stumps back.

Within first 20 minutes, the two seasoned practitioners of swing had knocked the stuffing out of India's resistance.

Rishabh Pant (25 off 41 balls) batted only in the manner he can and played one breathtaking shot off Southee, a slog sweep off a 130 kmph-plus delivery to the deep mid-wicket boundary.

But there was too much left to do with too little support from the other end. Bending on one knee, he tried another audacious slog scoop but couldn't clear.

Southee, who had a terrific match, deservingly completed his 10th five-wicket haul and all it took was 16 overs to end the innings and the match.

New Zealand now have 120 points in the World Test championship and India stayed on top with 36 points.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 25,2020

New Delhi, Mar 25: Former England cricketer Kevin Pietersen appealed to Indian citizens to stay home during the 21-day lockdown, announced by Prime Minister Narendra Modi to contain coronavirus.

"Namaste India! I have heard that your situation is like ours, PM Modi has announced a nation-wide lockdown for 21 days. I request you to follow this instruction. We will fight coronavirus together and come out to this situation. Please stay at your home and stay safe, " he tweeted in Hindi.
At the end of the message, Pietersen gave credit to his "Hindi teacher" Shreevats Goswami, who is an Indian domestic cricketer.
On Tuesday, Prime Minister Narendra Modi had said that the nationwide total lockdown will be in place for three weeks to combat the coronavirus menace.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.