Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
July 20,2020

Vitoria, Jul 20: Lionel Messi won a record seventh top scoring title in the Spanish league after netting twice in Barcelona's 5-0 rout of Alav s in the final round.

Messi ended with 25 goals, four more than Karim Benzema, who did not score in Real Madrid's 2-2 draw at Legan s.

Messi is the first player to finish as the league's top scorer in seven different seasons. He reached the milestone despite missing games because of an injury early in the season. The Argentine's 25 goals came in 33 matches.

Messi was tied with Telmo Zarra with six scoring titles. He has also now equaled Hugo Sanchez's feat of four straight top-scorer trophies.

"Individual achievements are always secondary," Messi said on Sunday.

"I wished it could have come along with the league title."

This is also the third successive season that Messi finished with the most assists 21 in the league.

Ansu Fati, Luis Su rez and Nelson Semedo also scored Sunday for Barcelona, which had already secured second place behind Madrid.

Fati opened the scoring in the 24th minute, Messi added to the lead 10 minutes later and Su rez closed the first-half scoring in the 44th. Semedo got on the board in the 57th and Messi in the 75th to help Barcelona rebound from a 2-1 home loss to Osasuna.

"Today things were different," Messi said.

"The team showed better attitude and commitment. It was an important step forward for us ahead of what's left in the season."

Barcelona now turns its focus to its Aug. 8 home game against Napoli in the round of 16 of the Champions League. The first leg, played before the break, ended 1-1.

Barcelona coach Quique Seti n finished under pressure after the team relinquished a two-point lead over Madrid when the league resumed following the pandemic break. It was four points back before Madrid's match at Legan s.

Barcelona defender Cl ment Lenglet had to be substituted early in the second half because of an apparent muscle injury.

Alav s, sitting in 15th, had already done enough to stay up.

BAR A "B" TEAM

American winger Konrad de la Fuente scored twice as Barcelona's "B" team beat Valladolid B to keep alive its hopes of reaching the second division next season. The victory put Barcelona in the second round of the promotion playoffs.

The 19-year-old De la Fuente, who recently had his contract with Barcelona extended through the 2021-22 season, scored in each half.

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News Network
April 19,2020

Zurich, Apr 19: Former Indian captain Bhaichung Bhutia was among the 50 footballers to take part in the FIFA's initiative to pay tribute to 'humanity's heroes' amid the coronavirus pandemic.

FIFA, in its statement, expressed gratitude towards all the healthcare workers and other professionals who are giving their all to ensure society continues to function in the face of the coronavirus.

"To all of these heroic people: football thanks you, football remembers you and football supports you," FIFA said in a statement.

FIFA shared a video on their official Twitter handle where footballers from present and past came been seen applauding the frontline workers.

The 50 fotballer were Bhutia, Holger Badstuber, David Beckham, Lucy Bronze, Gianluigi Buffon, Cafu, Fabio Cannavaro, Iker Casillas, Deyna Castellanos, Giorgio Chiellini, Charlyn Corral, El Hadji Diouf, Youri Djorkaeff, Han Duan, Magdalena Eriksson, Samuel Eto'o, Pernille Harder, Javier Hernandez, Luis Hernandez, Kaka, Harry Kane, Carli Lloyd, Harry Maguire, Diego Maradona, Marta, Vivianne Miedema, Ajara Nchout, Michael Owen, Mesut Ozil, Norma Palafox, Pavel Pardo, Park Jisung, Pele, Gerard Pique, Alexia Putellas, Sergio Ramos, Nicole Reigner, Wendie Renard, Roberto Carlos, James Rodriguez, Ronaldo, Bastian Schweinsteiger, Virginia Torrecilla, Yaya Toure, Marco van Basten, Danielle van de Donk, Ivan Vicelich, Arturo Vidal, Javier Zanetti and Zinedine Zidane.
"As footballers, we are used to receiving applause, but this time, we have the opportunity to show our appreciation for the many people who are risking their lives to protect ours," FIFA.com quoted Beckham as saying.

"You are humanity's heroes and we want to show that all of football supports you and everything that you do to defend all of us," he added.

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Agencies
March 8,2020

Mumbai, Mar 8: Shikhar Dhawan, Hardik Pandya and Bhuvneshwar Kumar returned to India's ODI squad as the Board of Control for Cricket in India (BCCI) announced the team for the upcoming South Africa series.

South Africa are scheduled to tour India for a three-match ODI series, starting from March 12.

India's ODI squad: Shikhar Dhawan, Prithvi Shaw, Virat Kohli (C ), KL Rahul, Manish Pandey, Shreyas Iyer, Rishabh Pant, Hardik Pandya, Ravindra Jadeja, Bhuvneshwar Kumar, Yuzvendra Chahal, Jasprit Bumrah, Navdeep Saini, Kuldeep Yadav, Shubman Gill.

Cricket South Africa (CSA) have already announced their squad for the series and spinner George Linde was given maiden ODI call-up.

South Africa squad: Quinton de Kock (c, wk), Temba Bavuma, Rassie van der Dussen, Faf du Plessis, Kyle Verreynne, Heinrich Klaasen, David Miller, Jon-Jon Smuts, Andile Phehlukwayo, Lungi Ngidi, Lutho Sipamla, Beuran Hendricks, Anrich Nortje, George Linde, Keshav Maharaj, Janneman Malan.

The first ODI will be played in Dharamsala while the other two matches will be played in Lucknow and Kolkata on March 15 and 18, respectively.

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