Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 12,2020

New Delhi, Apr 12: As devotees across the world celebrate Easter today, former Sri Lanka skipper and current Marylebone Cricket Club (MCC) president Kumar Sangakkara on Sunday condoled the demise of people who lost their lives during last year's Easter Sunday bombings in Sri Lanka and said someone must seek answers to the questions which still remain unresolved.

"A year on we all share the pain of the families grieving lives lost, we stand with you and for you. We remember. So many questions still unanswered, but answer them someone must," Sangakkara tweeted.

On April 21, 2019, multiple blasts ripped through Sri Lanka when the Christian community was celebrating Easter Sunday.
The explosions rattled churches and high-end hotels across the country, killing 258 people and injuring over 500.

A local terror group called National Thowheeth Jama'ath had claimed responsibility for the devastating attacks.

The island nation was put under a state of emergency for a period of four months from April to August.

The Sri Lankan police had then said that 293 suspects were arrested in connection with the Easter Sunday bombings in the island country in April.

This year, most of the devotees would be offering the prayers from their homes as mass gatherings have been suspended in most countries due to the ongoing coronavirus pandemic.

Easter marks the resurrection of Jesus Christ following his crucifixion on Good Friday. It also marks the culmination of Lent, a 40-day period of fasting and penance.

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News Network
April 24,2020

New Delhi, Apr 24: Veteran off-spinner Harbhajan Singh said he doesn't think Mahendra Singh Dhoni will play for India again, adding to the guessing game over the future of the superstar former captain.

Dhoni, 38, has not appeared for club or country since last year's 50-over World Cup and India's coronavirus lockdown could threaten his chances of getting back into the national team.

The Indian Premier League, the main platform before this year's scheduled T20 World Cup, is likely to be truncated or cancelled because of the pandemic.

Harbhajan, who plays with Dhoni at IPL side Chennai Super Kings, said international retirement was on the cards for Dhoni and that he was increasingly being asked about his teammate.

"It's up to him. You need to know whether he wants to play for India again," Harbhajan said in an online forum.

"As far as I know him, he won't want to wear India's blue jersey again. IPL he will play, but for India I think he had decided the (2019) World Cup was his last."

Dhoni, who gave up Test cricket in 2014, started training for the Super Kings in March but has not commented on his international future.

Dhoni led India to win the inaugural Twenty20 World Cup in 2007. He hit a six to seal the 2011 World Cup final victory and, along with it, his status as a national hero. He has amassed 10,773 runs from 350 ODIs.

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News Network
January 23,2020

Jan 23: Quinton de Kock has been named as the new captain of the South Africa One-Day International side, taking over from Faf du Plessis, who is dropped altogether from the three-match series against England next month.

Du Plessis led South Africa in their disastrous 2019 World Cup campaign and has hinted at international retirement from all formats following the Twenty20 global finals in Australia later this year.

"We all know the quality of the player that Quinton de Kock has grown to become," CSA director of cricket Graeme Smith said in a statement on Tuesday.

"Over the years we have watched him grow in confidence and become one of the top ODI wicket-keeper batsmen in the world. He has a unique outlook and manner in which he goes about his business and is tactically very street smart."

De Kock leads a 15-man squad with five uncapped players in seamers Lutho Sipamla and Sisanda Magala, left-arm orthodox spinner all-rounder Bjorn Fortuin, opening batsman Janneman Malan and wicketkeeper-batsman Kyle Verreynne.

Magala, leg-spinner Tabraiz Shamsi, seamer Lungi Ngidi and hard-hitting opening batsman Jon Jon Smuts must pass fitness tests before they can join the squad.

Fast bowler Kagiso Rabada will be rested for the series, while allrounders Chris Morris and Dwaine Pretorius have also not been able to force their way in.

"The road towards the 2023 Cricket World Cup starts now and we want players doing well in our domestic structures to see the rewards of the hard work that they have put in," CSA Independent Selector Linda Zondi added.

The first ODI will be staged in Cape Town on Feb.4th, with the second in Durban three days later and the final match of the series to be held in Johannesburg on Feb.9th.

Squad: Quinton de Kock (captain), Reeza Hendricks, Temba Bavuma, Rassie van der Dussen, David Miller, Jon Jon Smuts, Andile Phehlukwayo, Lutho Sipamla, Lungi Ngidi, Tabraiz Shamsi, Sisanda Magala, Bjorn Fortuin, Beuran Hendricks, Janneman Malan, Kyle Verreynne.

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