Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
May 11,2020

Mumbai, May 11: The French Open, which was postponed to September from May due to the novel coronavirus outbreak, could be held without fans, the organisers of the claycourt Grand Slam have said.

Roland Garros had been scheduled for May 24 to June 7 before the French tennis federation (FFT) pushed it back to Sept. 20-Oct 4 in a bid to save the tournament from falling victim to the COVID-19 pandemic.

Last week the FFT said all tickets purchased for this year's French Open would be cancelled and reimbursed instead of being transferred.

"Organising it without fans would allow a part of the economy to keep turning, (like) television rights and partnerships. It's not to be overlooked," FFT President Bernard Giudicelli told French newspaper Le Journal du Dimanche.

"We're not ruling any option out."

The tennis season was suspended in early March due to the pandemic and the hiatus will continue at least until mid-July with many countries in lockdown.

Wimbledon has been cancelled while the status of the U.S. Open, scheduled to take place in late August, is still unclear.

COVID-19 Pandemic Tracker: 15 countries with the highest number of coronavirus cases, deaths

The FFT was widely criticised when they announced in mid-March that the French Open would be switched, with players bemoaning a lack of communication as the new dates clashed with the hardcourt season.

Organisers said last week they had been in talks with the sport's governing bodies to fine tune the calendar amid media reports that the Grand Slam tournament would be delayed further by a week and start on Sept. 27.

The delayed start would give players a two-week window between the end of the U.S. Open, played on the hardcourts of New York, and the Paris tournament.

"The 20th or the 27th, that does not change much," Giudicelli said.

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News Network
April 7,2020

Bengaluru, April 7: India batsman Robin Uthappa has said that he reckons he still has a World Cup left in him, despite being out of the team for than four years.

Uthappa had last played a match for the Men in Blue in 2015 on the tour of Zimbabwe.

"Right now I want to be competitive. I still have that fire burning in me, I really want to compete and do well. I honestly believe I have a World Cup left in me, so I'm pursuing that, especially the shortest format. 

The blessings of lady luck or god or whatever you call it, plays a massive factor," ESPN Cricinfo quoted Uthappa as saying.

"Especially in India, it becomes so much more evident. I don't think it is as evident when you're playing cricket outside of India. But in the subcontinent and India especially, with the amount of talent that we do have in our country, all of those aspects become evident," he added.

The 34-year-old Uthappa has played 46 ODIs and 13 T20Is for India and he was also a part of the T20 World Cup-winning squad in 2007.

Uthappa has scored 934 runs in ODIs at an average of 25.94, while in T20Is his numbers are 249 runs at an average of 24.90.

"You can never write yourself off. You would be unfair to yourself if you write yourself off.

Especially if you believe you have the ability and you know that there is an outside chance. So I still believe in that outside chance," Uthappa said.

"I still believe that things can go my way and I probably can be a part of a World Cup-winning team and play an integral role in that as well.

Those dreams are still alive and I think I'll keep playing cricket till that is alive," he added.

Uthappa had enjoyed great success with IPL franchise Kolkata Knight Riders. He went on to become their leading run-scorer in the 2014 edition.

However, he was released by the side after a below-par 2019 season, and last November he was picked up by the Rajasthan Royals for the 2020 edition.

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Agencies
May 25,2020

Chandigarh, May 25: Legendary former hockey player Balbir Singh Senior died in a private hospital on Monday, his family said.

He was 96 years old. His condition was critical for nearly a fortnight.

He was undergoing treatment at Fortis Mohali and was in a "semi-comatose condition".

He was hospitalised on May 8 with high fever and breathing trouble. His COVID-19 test came negative.

Balbir was part of the Indian teams that won gold at the 1948 London Olympics, Helsinki 1952 and Melbourne 1956. His record for most individual goals scored in an Olympic men's hockey final remains unbeaten.

Balbir had set this record when he scored five goals in India's 6-1 win over Netherlands in the gold medal match of the 1952 Games.

He was the head coach of the Indian team for the 1975 men's World Cup, which India won and the 1971 men's World Cup, where India earned a bronze medal. He was also conferred with the prestigious Padma Shri in 1957.

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