Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
June 6,2020

Malappuram, Jun 6: One more COVID-19 death was reported in Kerala on Saturday taking the toll in the State to 15.

The 61-year-old deceased, Hamsa Koya, a former footballer who represented Maharashtra in Santosh Trophy, had returned from Mumbai with his family on May 21.

Koya was undergoing treatment at Manjeri Medical College in Malappuram. The medical bulletin issued said that he was suffering from pneumonia and acute respiratory distress syndrome.

On June 5, as his health deteriorated, he was administered plasma therapy on the advice of the state medical board. However, he did not respond to medicines and breathed his last at 6:30 am on Saturday.

The medical bulletin said that his family members including his wife, son, daughter-in-law and grandchildren of 3 years and a 3 month-old child also had tested COVID-19 positive and were earlier shifted to hospital for treatment.

With this, the total death toll in Kerala has reached 15. 

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News Network
January 10,2020

Jan 10: Australian cricketer Shane Warne’s prized 'baggy green' cap raised more than A$1 million ($686,000) on Friday for bushfire relief efforts after the former leg-spinner donated it for auction.

Twenty-seven people have been killed and thousands made homeless in recent months as huge fires scorched through more than 25.5 million acres of land, an area the size of South Korea.

The baggy green is presented to Australian players when they make their Test debut and they receive just one for their entire career. The Aussie cricketer donated the cap to an online auction site on Monday. The auction closed at 10 a.m. on Friday (2300 GMT Thursday) with a final public bid of A$1,007,500.

"Unbelievable … so generous from everyone. Totally blown away," Warne said on Twitter shortly before the auction closed.

The auction attracted global interest and the price eclipsed the A$425,000 achieved by the late Don Bradman's baggy green when it was sold in 2003.

"We have been overwhelmed and it is a fantastic result," Marc Cheah, head of marketing for auctioneers Pickles, said.

"Other baggy greens have been auctioned and Don Bradman’s got $425,000 about 15 years ago, but the Don is the Don. He’s the greatest cricketer that ever lived," Cheah said in relation to the widely held recognition Bradman was the best batsman the game has produced.

"But Shane is also right up there and that drove a lot of traffic and momentum, while the cause is also very worthwhile."

Warne, 50, is one of many local and international athletes to support the fundraising for bushfire victims with several cricketers promising to donate a sum based on the number of sixes they hit in Australia’s Big Bash Twenty20 competition.

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News Network
May 14,2020

May 14: Veteran South Africa batsman Faf du Plessis has proposed a two-week isolation period for players before and after the T20 World Cup as a way to stage the event as per schedule later this year.

Like other sports, cricketing action too has come to a complete halt due to the coronavirus pandemic. The fate of the T20 World Cup to be held in Australia in October-November is shrouded in uncertainty.

Talking to Bangladesh ODI captain Tamim Iqbal, du Plessis said travel was going to be an issue despite Australia being less affected by the deadly contagion.

"I am not sure... reading that travelling is going to be an issue for lot of countries and they are talking about December or January. Even if Australia is not affected like other countries, to get people from Bangladesh, South Africa or India where there is more danger, obviously it's a health risk to them," du Plessis said.

"But you can go in before the tournament (for) two weeks isolation and then play the tournament and afterwards two weeks isolation," said the former captain.

Several countries across the globe, including South Africa, Australia and India, have travel restrictions in place and the veteran Proteas batsman joked travelling by boat is not an option.

"But I don't know when South Africa will open their travel ban because we can't go there like old days on boats," du Plessis said.

In March, South Africa's ODI series against India was called off after the first match in view of the pandemic.

The coronavirus outbreak, which originated in the Chinese city of Wuhan, has infected more than 44 lakh people worldwide while causing close to 3 lakh deaths.

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