Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
July 2,2020

Jul 2: Cricket Australia has decided to not use the Dukes ball from this summer's Sheffield Shield, having used it alongside Kookaburra for four seasons.

CA has confirmed that the Kookaburra ball will be used for the entire 2020-21 first-class season.

Australia has been using Dukes ball since the 2016-17 season in Shield matches with an aim to help its cricketers prepare for the hostile English conditions.

CA's Head of Cricket Operations, Peter Roach, said the decision to axe the Dukes was the right call. "The introduction of the Dukes ball has been a worthwhile exercise, particularly in the lead up to overseas Ashes series where the Dukes is used so well by our English opponents," Roach said.

"We have been happy with how the ball has performed when used in Australian conditions over the past four seasons. We do, however, feel that reverting to one ball for 2020-21 will provide the consistent examination of our players over a full season that CA and the states are presently seeking. The Kookaburra is the ball used for international cricket in Australia and many parts of the world and we see benefits this season of maximising our use of it," he added.

Roach said the ineffectiveness of spinners in first-class cricket in recent times played a role in CA's decision to do away with the Dukes. "We have noted that spin bowlers in the Sheffield Shield have been playing less of a role in recent seasons, most notably in games when the Dukes ball is in use. We need spinners bowling in first-class cricket and we need our batters facing spin. We hope that the change to one ball will have a positive benefit here," he said.

The CA official, however, didn't rule out the possibility of re-introducing it later.

"We see a definite opportunity to reintroduce the Dukes ball at some stage in the future."

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News Network
February 18,2020

New Delhi, Feb 18: Skipper Virat Kohli has become the first Indian to reach the 50M followers mark on social media platform Instagram. Kohli, who is breaking cricketing records with each passing match, has a great social media following.

The 31-year old has so far made 930 posts on the platform and his social media posts continue to enthrall fans worldwide. Overall, Instagram's official account has the most number of followers and it is followed by Portugal's Cristiano Ronaldo, who has 200M followers.

In terms of Indians with most number of followers, Bollywood actor Priyanka Chopra is on the second spot with 49.9 followers while Deepika Padukone is on the third place with 44.1 followers.

Last year, Kohli had become the most successful Indian Test captain, surpassing Mahendra Singh Dhoni.

Currently, Kohli is in action against New Zealand and his side would take on the hosts in the two-match Test series, slated to commence from February 21.

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News Network
January 9,2020

Mumbai, Jan 9: Former India all-rounder Irfan Pathan feels that the Men in Blue have the edge over Australia in terms of talent and confidence ahead of the two teams' three-match ODI series starting January 14 in Mumbai.

"In the past that wasn't the case because they were doing really well. We were trying to match that level. I feel that Indian cricket is a notch ahead in terms of talent, in terms of cricket and in terms of confidence," Star Sports expert Irfan Pathan said. "The only thing that will make it equal is the kind of pitches we are going to play in Australia because we do not have experience playing on those hard and bouncy pitches," said Pathan, who recently called time on his international career.

Recounting his favourite memory of playing against Australia, Irfan said, "It all started in Australia for me. The most memorable moment was getting my first wicket and helping India win a Test match in Australia after 21 years. Winning the Test in Perth and being named the Man of the Match is also a favourite memory for me."

Australia have already announced their team for the three-match ODI series with India. The team will be led by Aaron Finch. The other members of the team are Ashton Agar, Alex Carey, Pat Cummins, Peter Handscomb, Josh Hazlewood, Marnus Labuschagne, Kane Richardson, D'Arcy Short, Steve Smith, Mitchell Starc, Ashton Turner, David Warner, and Adam Zampa.

India are yet to announce their team but in all probability, it will be led by Virat Kohli who has been in phenomenal form over the last few years. All three ODIs are day and night affair. While the first match of the series is on January 14 in Mumbai, the second will be played at Rajkot on January 17 followed by the January 19 clash in Bengaluru.

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