Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
July 16,2020

Kolkata, Jul 16: BCCI president Sourav Ganguly on Wednesday went into home quarantine after his elder brother and Cricket Association of Bengal (CAB) joint secretary Snehasish Ganguly tested positive for Covid-19.

Snehasish, a former Bengal first-class player, has been admitted to the Belle Vue hospital in Kolkata after his COVID report came positive.

"He was suffering from fever for the last few days and his test report came positive today. He's been admitted to Belle Vue Hospital," a CAB official said.

"The reports arrived late in the evening. As per health protocols, even Sourav will have to be in home quarantine for a stipulated period," a source close to the BCCI President added.

Snehasish had shifted to their ancestral house, where Sourav is based, in Behala after his wife and in-laws at his Mominpur residence tested positive for the dreaded virus.

The former India captain was, however, unavailable for a comment on the development.

Recently, during an interview to India Today, Sourav had spoken about how life around him has changed, making people more vulnerable.

"My brother visits our factories everyday and he is more at risk," the former batting star had said

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News Network
February 14,2020

London, Feb 14: Former Sri Lanka skipper and current Marylebone Cricket Club's president Kumar Sangakkara has said that the 2009 Lahore terror attack taught him about his own character and values.

His remarks came as MCC arrived in Pakistan to play T20I matches against Lahore Qalandars. This will mark his first return to the Gaddafi Stadium, where a shocking atrocity took place when the Sri Lankan bus was attacked by terrorists.

The Sri Lankan team was on their way to Lahore's Gaddafi Stadium for a Test match with Pakistan in 2009 when terrorists from the Taliban and Lashkar-e-Jhangvi (LeJ) fired indiscriminately at their bus. The attack left eight people dead and injured seven Sri Lankan players and staff.

Ever since the incident, no cricket team toured Pakistan to play a cricket series, however, the landscape changed last year as Sri Lanka paid a visit to the country to play a series across formats. After that, even Bangladesh toured Pakistan and now there are talks of South Africa going to the country to play a series.

"I don't think I need any flashbacks, because I remember that day and those moments so very clearly. It's not something I relive or wallow in. But it's an experience you should never forget, because it gives you perspective in terms of life and sport, and you learn a lot about your own values and characters, and those of others," ESPN Cricinfo quoted Sangakkara as saying.

"I have no reservations about talking about it, it's not something that upsets me, but these sorts of experiences can only strengthen you. Today I consider myself very fortunate to be able to come back here to Lahore, and at the same time remember the sacrifice of all those who lost their lives that day," he added.

Sangakkara said that every human has his own way of dealing with such adversity.

"I think everyone deals with it in their own personal way. But at the same time, what really unites us is that you face adversity and you face challenges, and you have to get past it, and you've got to do that successfully. It's about moving forwards and upwards and being part of cricket. Being Sri Lankan you learn those lessons quite well, because, throughout our civil war, cricket was a unique vibe," Sangakkara said.

"We speak about the attack at various times. We even have a laugh about it, in terms of what we went through because it helps sometimes to look at it with a bit of humour, even though there was a tragic loss of life, and other serious injuries within that incident," he added.

MCC in the weeklong tour will take on Lahore Qalandars in a T20 match at the Gaddafi Stadium later today.

Kumar Sangakkara will lead the MCC's twelve-man squad for the tour, which includes Ravi Bopara, Roelof van der Merwe, Ross Whiteley among others.

Fixtures for the upcoming tour are as follows:

MCC vs Lahore Qalandars, T20I, Gaddafi Stadium, February 14

MCC vs Pakistan Shaheens, ODI, Aitchison College, February 16

MCC vs Northern, Aitchison College, T20I, February 17

MCC vs Multan Sultans, Aitchison College, T20I, February 19.

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Agencies
January 11,2020

Dubai, Jan 11: India opener KL Rahul has retained the sixth position while skipper Virat Kohli and left-hander Shikhar Dhawan have advanced one place each in the latest ICC Men's T20I player rankings after the conclusion of the series against Sri Lanka.

India won the T20I series 2-0 with one match getting washed out. Rahul, the highest-ranked Indian batsman, has gained 26 points and is now at the sixth spot with 760 rating points.

Rahul is just six points behind Australia's Glenn Maxwell after scores of 45 and 54 in his two innings against Sri Lanka.

Kohli, top-ranked in Tests and ODIs, is in the ninth position while Dhawan is on 15th. Manish Pandey has advanced four places and is ranked at the 70th.

India's fast bowlers have made notable gains in the first T20I update of the year and would be encouraged as they prepare for the ICC Men's T20 World Cup 2020 in Australia.

Player of the series Navdeep Saini has rocketed from 146 places to 98th while Shardul Thakur has re-entered in 92nd position after both finished with five wickets in the series. Jaspreet Bumrah has gained eight places to reach the 39th position.

For Sri Lanka, Dhananjaya de Silva has gained 72 places to reach 115th among batsmen after aggregating 74 runs while spinner Lakshan Sandakan has moved up 10 places to reach 29th position after grabbing three wickets in the series.

In the ICC Men's team rankings, India have gained two points but remain at fifth position with 260 points, while Sri Lanka have lost two points and now have 236 points and are at the eighth spot.

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