Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 22,2020

Dhaka, Apr 22: Star Bangladesh all-rounder Shakib Al Hasan has decided to auction the bat he used during the 2019 ODI World Cup to help raise money for the fight against deadly coronavirus pandemic.

Shakib, who is currently serving a two-year ban from all forms of cricket -- one of which is suspended -- for not reporting corrupt approaches, is the second Bangladeshi cricketer after wicket-keeper batsman Mushfiqur Rahim to auction a personal cricketing gear to raise money for the cause.

"I had said before that I want to put up a bat for auction. I have decided to auction the bat I used in the 2019 World Cup. It's a favourite bat of mine," Shakib said during a Facebook live session.

The 33-year-old all-rounder had a hugely successful World Cup in England last year, scoring 606 runs in eight matches at an average of 86.57, which included two centuries and five fifties.

Besides, he also picked up 11 wickets in the tournament and became the only cricketer to score 600 plus runs and scalp 10 wickets in a single edition of the World Cup.

"I had a good World cup with the bat and ball. There were some good performances especially with the bat. I had used a single bat throughout the World Cup and even used tapes on it to get through games," Shakib said.

"It's not that this bat has only been used at the World Cup. I have scored over 1500 runs with this bat and had used it prior to the tournament and after it as well.

"Although I like the bat a lot but I have decided to put it up for auction with the thought that maybe it can leave some contribution to forming a fund during the ongoing coronavirus crisis."

The money raised from the auction will go to the Shakib Al Hasan foundation.

"This is a very special bat to me, but my people are even more special to me," Shakib said.

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News Network
May 5,2020

May 5: Former Pakistan speedster Shoaib Akhtar says he is interested in becoming India's bowling coach if there is an offer, asserting that he is capable of grooming "more aggressive, fast and talkative" pacers.

Akhtar expressed his willingness in an interview on social networking app 'Helo'.

Asked if he would like to be associated with the Indian bowling unit in future, he responded in the positive. India's current bowling is Bharat Arun.

"I will definitely. My job is to spread knowledge. What I have learned is knowledge and I will spread it," Akhtar said.

One of the fastest bowlers to have played the game, he added, "I will produce more aggressive, fast and more talkative bowlers than the current ones who will tell-off the batsmen in a way that you will enjoy a lot."

He said he has always wanted to share his knowledge among budding cricketers and that he is looking to produce more aggressive bowlers.

He also added that he would like to "coach" IPL franchise Kolkata Knight Riders, for whom he has played in the cash-rich T20 league's inaugural edition.

The former pacer also spoke about his early interactions with Indian batting great Sachin Tendulkar in the 1998 series.

"I had seen him but didn't know how big a name he was in India. In Chennai, I got to know that he was known as a god in India.

"Mind you, he is a very good friend of mine. In 1998, when I bowled as fast as I could, Indian public celebrated with me. I have a big fan following in India," Akhtar said.

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Agencies
January 9,2020

Jeddah, Jan 9: Barcelona coach Ernesto Valverde criticised the new Supercopa format and said that "football has become a business and as a business it looks for income".

"The bottom line is football has become a business and as a business it looks for income. That's the reason we are all here," Goal.com quoted Valverde as saying ahead of Barca's semi-final against Atletico.

"It's a completely different format to what we're used to. It was always the first title and the opener of the season and to me, that seemed fine," he added.

The Supercopa was traditionally a two-legged affair played between the winners of La Liga and the Copa del Rey at the beginning of the season, but following last term's one-off meeting between Barca and Sevilla in Tangier, Morocco, the Royal Spanish Football Federation (RFEF) went ahead with a full revamp.

Instead of just two teams being involved, the Supercopa has been expanded to also include the runners-up from La Liga and the Copa - meaning Barca and Valencia are joined by Real Madrid and Atletico Madrid. It is also set to be hosted in Saudi Arabia for the next three editions.

"It's been changed and let's see, it will be judged once it has happened. It's interesting, with four good teams, but from a sporting point of view, I'm not sure," Valverde said.

"We must bear in mind that the football we are involved in is an industry, sources of income are sought and in the same way that there are special connotations in this country, there are also in Morocco, where we played last year," he added.

Barcelona will face Atletico Madrid in the semifinal of the Supercopa at King Abdullah Sports City Stadium in Jeddah on January 10.

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