Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

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News Network
May 12,2020

New Delhi, May 12: Virat Kohli's natural talent makes him a cricketing equivalent of Roger Federer while Steve Smith's mental fortitude matches that of Rafael Nadal, said South African swashbuckler AB de Villiers comparing the two contemporary greats.

In an instagram chat with former Zimbabwe seamer Pommie Mbangwa, de Villiers spoke about the two batsmen, who are easily the game's biggest crowd-pullers right now.

"It's a difficult one, but Virat is definitely the more natural ball-striker, there's no doubt about that," de Villiers said during his interaction on 'Sports Hurricane'.

"In tennis terms, I'd say he's more like a (Roger) Federer whereas Smith is like a (Rafael) Nadal. Smith is mentally very strong and figures out a way of scoring runs - he doesn't look natural, but he ends up writing records and doing amazing things at the crease.

"I think mentally, Smith is one of the best I have ever seen. Virat has also scored runs all over the world and won games under pressure," de Villiers,himself a modern day great, said.

De Villiers also felt that when it comes to chasing, Kohli is a shade ahead of Tendulkar.

"Sachin is a role model for both of us (him and Kohli). The way he stood out in his era, the things he achieved and with the grace he did all that is a great example for everyone," de Villiers said.

"And I think Virat will also say that he set the standards for us to follow.

"But personally, in a chase, I'd say Virat is the best I've seen in my life. Sachin was amazing in all formats and all situations, but Virat comes out on top while chasing."

The world knows Kohli as a prolific cricketer but for de Villiers, he is a friend, who has interests beyond cricket and is spiritual at one level.

"He's much deeper than just a cricket player...I think most people realise after a while that there's more to life than just cricket," de Villiers said.

"...Virat's always been a thinker, he experiments (with) a lot of things, he loves trying new things out - gym wise, what he puts in his mouth. He thinks a lot about life after life - what's to come, the different religions, we talk about everything."

De Villiers said that he also shares a great bond with Indian captain's actor wife Anushka Sharma, conversing on a lot of issues including family life.

"We go pretty deep and his missus as well, Anushka, we have very deep conversations, which is fantastic. We talk about children and family. We're waiting for that first little Kohli to come.

"It's a good friendship and we always find a way to talk about cricket as well, but 90 per cent of the time we talk about other stuff. It's refreshing and in the middle of a very intense IPL tournament," he shared.

IPL, for de Villiers, is not just a tournament but also about friendships that he cherishes.

"Obviously, when it comes to the IPL in India, it's been more than friendship," De Villiers said, when asked who his best friends in cricket are.

"Virat obviously - not only during the IPL, we chat throughout the year, which means it's different than just the IPL or cricketing friendship.

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News Network
January 7,2020

Indore, Jan 7: With the first T20I being washed out, India and Sri Lanka will now hope that rain gods stay away from the Holkar Stadium when the two teams face each other in the second match of the ongoing three-game series on Tuesday.

Only toss could take place on Sunday at Guwahati`s Barsapara Cricket Ground before rain gods came in and left damp spots on the pitch thus forcing the game to be called off without a ball being bowled.

Hairdryers were used to dry the pitch after water seeped in through leaking covers at the Barsapara Stadium, a sight which is not usually seen in international cricket. And that hasn`t gone down well with the Board of Control for Cricket in India (BCCI) which now awaits chief curator Ashish Bhowmick`s report on the same.

The Men in Blue, who enjoyed a brief break, are coming into the series on the back of T20I series victories against Bangladesh and West Indies respectively and thus would be the more confident side out of the two.

Just like Guwahati, the team management and other Indian cricket fans would focus on comeback man Jasprit Bumrah who is making his return to international cricket. Bumrah has been out of action after India`s tour of the West Indies in July-August due to a stress fracture on his back and thus would be rearing to go and perform for the team.

Dhawan, like Bumrah, was not part of the West Indies series after he hurt his knee during the Syed Mushtaq Ali Trophy. The left-handed opener was not at his absolute best in the T20I series against Bangladesh and faced criticism from several quarters.

While Bumrah will grab more eyeballs during the remaining two matches, the series is also important for left-handed opening batsman Shikhar Dhawan, making a comeback into the team post knee injury.

However, recently, he scored a century in the Ranji Trophy and showed glimpses of returning to form.

In the bowling department, the team management would be checking out how the likes Navdeep Saini and Shardul Thakur react to pressure situations in death overs alongside Bumrah in the absence of frontline speedsters Mohammed Shami Deepak Chahar and Bhuvneshwar Kumar.

Young-off spinner Washington Sundar would like to put up performances to ensure that he gets to be part of the squad travelling to Australia for the World T20 in October.

Shivam Dube would also like to perform better - both with bat and ball - till Hardik Pandya is fully fit and back in action.

Wicketkeeper-batsman Rishabh Pant - like recent times - will once again be watched with careful eyes. Pant knows that he cannot take things lightly and need to perform as Sanju Samson as already warmed the benches for six straight T20Is.

For Sri Lanka, the remaining two matches of the series would be about giving match practice to the likes of Angelo Mathews who is returning to the national side having last played a T20I against South Africa in August 2018

In their last T20I series, Sri Lanka suffered a 0-3 rout in Australia as all their three departments failed to put in a commanding performance.

India and Sri Lanka have faced each other in 17 T20Is, out of which India have won 11 -- joint most for them against all opponents faced in shortest format.

With the three-match series now effectively turning into a two-game affair, both India and Sri Lanka would want to win in Indore to make sure they can`t lose the series. Also, Sri Lanka have never beaten India in a bilateral T20I series, a record which they would desperately like to change in the remaining two games.

Squads:

India: Virat Kohli (c), Shikhar Dhawan, KL Rahul, Shreyas Iyer, Rishabh Pant (wk), Ravindra Jadeja, Shivam Dube, Yuzvendra Chahal, Kuldeep Yadav, Jasprit Bumrah, Navdeep Saini, Shardul Thakur, Manish Pandey, Washington Sundar, Sanju Samson.

Sri Lanka: Lasith Malinga (c), Dhanushka Gunathilaka, Avishka Fernando, Angelo Mathews, Dasun Shanaka, Kusal Perera, Niroshan Dickwella, Dhananjaya De Silva, Isuru Udana, Bhanuka Rajapaksa, Oshada Fernando, Wanindu Hasaranga, Lahiru Kumara, Kusal Mendis, Lakshan Sandakan, Kasun Rajitha.

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