Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

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News Network
January 6,2020

Jan 6: Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Dhawan is returning to international cricket after a long gap. During the senior left-handed batsman's absence, Rahul has emerged as one of the top contenders for the opener's slot in limited-overs cricket.

"Runs against SL (Sri Lanka) don't count. If I was chairman of selectors, I won't pick Dhawan in the T20 WC squad. There is no competition between him and Rahul. Only one winner," Srikkanth said on Star Sports.

Before the series, the 34-year-old Dhawan said that he is looking forward to a "new start" in a new year and wants to win the World Cup for India.

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News Network
April 28,2020

New Delhi, Apr 28: West Indies flamboyant batsman Chris Gayle has lashed out at former teammate Ramnaresh Sarwan calling him 'worse than coronavirus'.

Gayle, the colossal figure in the shortest format of the game blamed Sarwan for his departure from Caribbean Premier League (CPL) franchise Jamaica Tallawahs.

The left-handed batsman joined St Lucia Zouks as their marquee player for the 2020 CPL season after Tallawahs chose not to retain him.

Gayle has played for Tallawahs and St Kitts and Nevis Patriots in the past. He has won the CPL title twice with the Tallawahs and played in the final with the Patriots in 2017.

"The owner of the franchise is a very nice man, I have no problem with him. I think he was actually persuaded to get rid of Chris Gayle," Gayle said in three parts on his YouTube channel.

"So someone has to be in his years telling him to get rid of Gayle. Sarwan, you are worse than the coronavirus right now. What transpired with the Tallahwahs, you had a big part to play.

Sarwan, you are a snake. You know, you are not the most loved person in the Caribbean. You are still stabbing people in the back," he added.

Gayle is the leading T20 run-scorer of all time as well as the man with the most centuries in the format. He is also the leading CPL run-scorer of all time, having amassed 2,344 runs in the tournament.

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