Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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February 13,2020

Feb 13: Veteran India batsman Suresh Raina feels Mahendra Singh Dhoni is the best captain India ever had.

Raina and Dhoni play for the same IPL franchise -- the Chennai Super Kings --, which is also led by the latter.

"I think we have the best captain who has changed the Indian team like anything. Now we have that same aura in our dressing room," Raina said on 'The Super Kings show' on Star Sports Tamil.

The 38-year-old Dhoni has retired from Test cricket but his future in the limited overs formats is a subject of intense speculation.

The two-time World Cup-winning former captain took a break from cricket after India's exit from the 2019 World Cup in England. He is set to be back in action at the IPL, where he will captain the CSK, starting March 23.

With three restricted stands at the MA Chidambaram Stadium in Chennai finally being reopened, Raina urged the fans to fill the venue in every CSK home game.

"We have all the seats available. Hopefully, we'll have more fans now so that there is it will be more energy on the field," the 33-year-old Raina, a former India batsman, said.

Raina, who last played for India in 2018, also expressed his excitement about the prospect of playing with CSK's latest acquisitions.

"This year we have a lot of new talent in our team. Piyush (Chawla) is there, then we have Hazelwood, Sam Curran, Sai Kishore from Tamil Nadu, he has been bowling really well for them. So, I think we have a lot of mixture of youngsters and seniors."

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News Network
January 18,2020

New Delhi, Jan 18: There was not much rustiness but just the initial nervousness, which a “pleasantly surprised” Sania Mirza shook off to win a title in her first tournament in 27 months, capping off her comeback from a maternity leave in style.

Partnering Ukraine's Nadiia Kichenov, the trailblazing Indian tennis player annexed the Hobart International trophy with a straight sets win over second seed Chinese pair of Shuai Peng and Shuai Zhang.

She worked hard to get into shape but the way she moved, it seemed Sania was never away from the courts.

“It's something I did not expect totally, so to say, but I am excited to be able to do this in my first tournament on comeback," Sania told PTI in an exclusive interview from Melbourne.

“I honestly thought I would be a bit more rustier than I was. I was pleasantly surprised that I was not. But there are things I can improve and that is what makes a champion. You always want to get better in what you are doing, no matter how well you do."

The 33-year-old winner of six Grand Slam titles said she played without pressure, and insisted there was no secret to the swift success on comeback.

“There is no key, I wish I knew, there was one key to winning. I just enjoyed my game. You have to work hard, play your game. I was playing with a new partner, new gear after two-and-a-half years. There was no pressure and no expectations.

"The first match was the only one when I felt a bit nervous because I did not know how my body would react and how I would play. That match was difficult but it set the tone and momentum. I was happy to come though that one and after that things kept getting better and better," she said.

Sania said her body has certainly changed after giving birth to son Izhaan but she did not have to tweak her post-match recovery process much.

“It does change. I was dealing with a calf injury, from last month and I aggravated a bit today. I am still icing it as we speak but it should not be serious.

“The body is a lot different now. It recovers different. But recovery (process) has not changed so much, it's similar."

Asked if she could go for her shots as she was doing before the break, she said, “I was able to do enough, I can improve, no matter how I play."

"My serve was decent but I can improve. I the first match I was not serving that well and was not returning well on important points but by the time I was playing the final, I was doing both of those little better. It is a process, it does not happen overnight. It's something will keep working on."

Serena Williams set an example in 2018 when she came out playing highly competitive tennis after giving birth to her daughter Olympia. There are other tennis moms like Victoria Azrenka and Evgeniya Rodina.

Sania said she did not seek any input from tennis moms but their presence on the Tour is inspiring enough.

“I did not speak to anyone but it is inspiring to see so many moms around, playing well in different sports."

Sania will play the Australian Open mixed doubles with compatriot Rohan Bopnna after her original first-choice Rajeev Ram opted out due to health reasons.

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News Network
February 18,2020

Feb 18: There are no half measures for fit-again New Zealand pace spearhead Trent Boult who is ready to challenge India captain Virat Kohli on his return to international cricket during the two-Test series starting in Wellington on Friday. Boult was out of action for the past six weeks due to a fracture on his right hand sustained during the Boxing Day Test against Australia and missed out on the limited-overs leg of the India series. Back for the traditional format, the left-arm fast bowler made his priorities clear ahead of the first Test.

"That's personally why I play the game, to get guys like that (Kohli) out and test myself against them, so I can't wait to get stuck in. But he's an exceptional player. Everyone knows how great he is," Boult said, sending out a warning after landing in the capital city for the opening Test.

New Zealand's last Test series in Australia was a nightmare as they lost 0-3 and India will be a tough test for the Black Caps.

"They are a great side and they are leading the ICC Test Championship. They are very clear on how they wanted to play the game. It was a tough learning curve in Australia. It's good to see where we are in terms of bouncing back," said Boult.

The Basin Reserve track will have a lot for the seamers and in conducive conditions, a wily customer like Boult will prove to be a handful for the travellers.

"I'm preparing for a solid wicket. It generally is very good here and goes the full distance (five days). I do enjoy playing here, the history that's involved, and it's going to be an exciting week building up. I can't wait to get out there," said the 30-year-old who has taken 256 wickets from 65 Tests.

It was frustrating for him to watch his side get walloped 0-5 in the T20 series but exhilarating when it got its mojo back in the subsequent one-dayers.

The Black Caps won 3-0 in the 50-over format. "I think it is what it is. I have just got to put the last six or so weeks behind me and just back myself to get out there and do my thing," said Boult, who warmed up by playing a club game at the picturesque Taupo ground.

Boult did find a bit of humour in his injury which, for him, was more of an accident.

"If I had to break a hand, (it would) probably be my right one. Breaking a hand, you don't really know how much you use it unless you break it," said Boult.

"I was pushing in off the long run. I think a couple of the clubbies from Taupo really enjoyed that. It was a good afternoon," added the pacer, who sent down eight overs in a friendly game for his club Cadets.

While bowling isn't a problem, Boult is hoping that catching doesn't become an issue.

"Everything has gone very well but catching will be the biggest issue for me," he said.

Professionally, Boult had to lie low due to injury, but it was also a good break as he and wife Lana welcomed their second child.

"Having some time away from the game and having my second son a couple of weeks ago came at quite a good time," said Boult.

Fighting fit, all he wants now is to get hold of a red kookaburra and get a few to tail into Kohli and company.

"I am hungry to be here and can't wait to get back in the white and get the red ball moving around," he said.

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