Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
January 18,2020

Hobart, Jan 18: In a dream start to her second innings after a two-year break, Sania Mirza lifted the WTA Hobart International trophy with partner Nadiia Kichenok after edging out Shaui Peng and Shuai Zhang in the final, here on Saturday.

The unseeded Indo-Ukrainian pair pipped the second seed Chinese team 6-4, 6-4 in one hour 21 minutes.

Playing her first tournament after giving birth to son Izhaan, the 33-year-old Sania has begun well in the Olympic year as she warmed up for the Australian Open in style.

It is Sania's 42nd WTA doubles title and first since Brisbane International trophy in 2007 with American partner Bethanie Mattek-Sands.

Sania did not compete on the WTA circuit in the entire 2018 and 2019 seasons to start a family with Pakistani cricketer husband Shoaib Malik.

Sania and Nadiia began by breaking the Chinese players in the very first game of the match but only to drop serve in the next.

The two pairs played close games towards the end and at 4-4, 40-all, Sania and Nadiia got the crucial break, earning the opportunity to serve out the set.

There was no twist in 10th game with Sania and Nadiia comfortably pocketing the first set.

The second set could not have started better for them as they broke the Chinese rivals to take early lead and consolidated the break with an easy hold.

The game of the Chinese was falling apart as they dropped serve again in the third but broke back immediately to repair some damage.

Sania and Nadiia were now feeling the heat at 0-30 in the sixth game but Peng and Zhang let them hold serve for a 4-2 lead. The Chinese though kept fighting and made it 4-4 with another break in the eighth game.

The Indo-Ukraine team raised its game when it mattered as it broke Peng and Zhang for one final time in the ninth and served out the match in the next game.

Sania and Nadiia split USD 13580 as prize money and eared 280 ranking points each for their winning effort.

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Agencies
February 20,2020

New Delhi, Feb 20: Grappler Divya Kakran on Thursday became the second Indian woman to win a gold medal at the ongoing Asian Wrestling Championship.

Divya, a bronze medallist at Asian Games 2018, earned her first gold by winning all her four bouts against Kazakhstan, Mongolia, Uzbekistan and Japan.

Her final bout against Naruha Matsuyuki of Japan was the closest one but she managed to outclass her opponent 6-4 to seal her name on the gold medal. The 68 kg category was played in round-robin format as only five wrestlers were in the fray.

India is likely to add some more medals to its tally when Nirmala Devi, Pinki, and Sarita go out to grapple for the yellow metal in their respective weight categories.

Three-time Commonwealth championship gold medallist, Nirmala Devi (50 kg) first defeated Munkhnar Byambasuren of Mongolia in the quarterfinals by 6-4 to reach the semis.

In the semi-finals, Nirmala got the better of Dauletbike Yakhshimuratova of Uzbekistan by 10-0 and will play against 2018 Under-23 World Champion Miho Igarashi of Japan for the gold medal.

Pinki (55 kg) started her day on a winning note against Shokhida Akhmedova of Uzbekistan by 12-4 in round 3 and lost to Kana Higashikawa of Japan to enter the semis where she defeated Marina Zuyeva of Kazakistan by a score of 6-0.

Pinki will play in the gold medal bout against Dulguun Bolormaa of Mongolia.

Sarita (59 kg) will now face Battsetseg Altantsetseg of Mongolia in the gold medal bout after winning against her opponents in the qualifiers, quarterfinals and semi-final by a score of 10-0, 11-0 and 10-3, respectively.

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News Network
May 14,2020

May 14: Veteran South Africa batsman Faf du Plessis has proposed a two-week isolation period for players before and after the T20 World Cup as a way to stage the event as per schedule later this year.

Like other sports, cricketing action too has come to a complete halt due to the coronavirus pandemic. The fate of the T20 World Cup to be held in Australia in October-November is shrouded in uncertainty.

Talking to Bangladesh ODI captain Tamim Iqbal, du Plessis said travel was going to be an issue despite Australia being less affected by the deadly contagion.

"I am not sure... reading that travelling is going to be an issue for lot of countries and they are talking about December or January. Even if Australia is not affected like other countries, to get people from Bangladesh, South Africa or India where there is more danger, obviously it's a health risk to them," du Plessis said.

"But you can go in before the tournament (for) two weeks isolation and then play the tournament and afterwards two weeks isolation," said the former captain.

Several countries across the globe, including South Africa, Australia and India, have travel restrictions in place and the veteran Proteas batsman joked travelling by boat is not an option.

"But I don't know when South Africa will open their travel ban because we can't go there like old days on boats," du Plessis said.

In March, South Africa's ODI series against India was called off after the first match in view of the pandemic.

The coronavirus outbreak, which originated in the Chinese city of Wuhan, has infected more than 44 lakh people worldwide while causing close to 3 lakh deaths.

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