Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
June 7,2020

Mumbai, Jun 7: The Mumbai airport became home for a 23-year-old Ghanaian footballer for 74 days after he got stranded there due to the coronavirus-induced lockdown that led to cancellation of flights.

The ordeal of Randy Juan Muller reminded people of Tom Hank's character in the Hollywood film "The Terminal", and it ended after Yuva Sena, the youth wing of the Shiv Sena, reached out to help him.

Muller has now shifted to a local hotel and is waiting for airlines to resume operations so that he can fly home.

The Mumbai International Airport Ltd (MIAL) also provided him all help, including food, and allowed him to use the airport WiFi network to make calls, an official said.

Muller, a Ghana national who used to play for a club in Kerala, was scheduled to fly home by Kenya Airways flight when the lockdown was announced and he found himself stranded at the Mumbai airport.

"He would spend his time at the airport's fancy artificial gardens and somehow buy food from stalls and pass his time with the airport staff. Muller told me the airport staff was very helpful," Yuva Sena office-bearer Rahul Kanal said.

A security officer at the airport gave him mobile phone to call his family back home.

A Twitter user brought Muller's plight to the notice of Maharashtra Tourism Minister Aaditya Thackeray following which Kanal reached out to the footballer and helped him move into a hotel.

On Saturday, Muller thanked Thackeray and Kanal for their help.

"Thank you Aaditya Thackeray, Rahul Kanal. Thank you very very so much. I appreciate what you have done. Salute," he said.

Kanal in a tweet said when he met Muller at the airport, the latter cried with happiness.

"Have no words to salute his willpower and fight for survival in such circumstances at this age," Kanal said.

An official at the Mumbai International Airport Ltd said the footballer was provided all help.

"All personnel at the airport, including from MIAL and CISF, gave him every possible help during his stay at the airport. Besides food, he was also allowed to use the airport WiFi network to make calls. Airport staff would recharge his phone at their own expense," the official said.

The 2004 film "Terminal" of Steven Spielberg was about a man stranded at a US airport after being denied entry into the country and a military coup back home.

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News Network
January 30,2020

Hamilton, Jan 30: Caught unaware about the Super Over scenario, Rohit Sharma took five minutes to “find” his abdomen guard after the third T20 International against New Zealand had ended in a tie on Wednesday.

The India vice-captain said the team had almost given up with New Zealand going great guns at one point.

“Everything was packed. All my stuff was inside my bag. I had to get it out. It literally took me five minutes to find my abdomen guard because I didn’t know where it was,” Rohit said.

“I mean we never thought it would go to the Super Over, the way they were batting at one point. It looked like they could easily win the game,” he added.

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News Network
May 15,2020

New Delhi, May 15: Former England skipper David Gower feels Sourav Ganguly has the right "political skills" to lead the ICC one day and he has already displayed that as BCCI president, which is a "far tougher job".

The elegant left-hander is very impressed with Ganguly's leadership abilities and believes that he has what it takes to head the global body in the future.

"One thing I have learnt over the years is that if you are going to run BCCI, you need to be many, many things. Having a reputation like he (Ganguly) has is a very good start, but you need to be a very deft politician.

"You need to have control of a million different things," Gower said ahead of "Q20", a unique chat show for the fans presented by 'GloFans'.

Gower reckons being president of the BCCI is the toughest job imaginable in world cricket.

"And of course, you need to be responsible for a game that is followed by, I mean, should we say a billion people here in India," he said.

"We all know about the immense following for cricket in India. So it is indeed a wonderful thing to behold. Sourav has the toughest task imaginable in charge of BCCI, but so far I would say the signs are very good.

"He has listened, given his own opinion and has pulled strings gently," he said.

Political skills are a must in administration and that's where Gower finds his fellow left-hander ticking all the boxes.

"He is a very, very good man and has those political skills. He has the right attitude and can keep things together and will do good job. And if you do a good job as BCCI chief in the future, who knows?

"But I would actually say the more important job, to be honest, is running BCCI. Being head of ICC is an honour, there is a lot that can be done by ICC, but actually look at the rankings, look at where the power is heading up. BCCI is definitely the bigger job," he said.

On the cricketing front, Gower believes World Test Championship has given the format much-needed context.

"The idea of this World Test Championship has come about for one very simple reason that people are worried about the survival of Tests. Back in the seventies, eighties, I don't think we needed context to be fair.

"Test cricket was very much more obviously the most important format and if there was anything to be judged by, it was the performances in Test matches both as an individual and as a team.

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