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Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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Agencies
August 9,2020

Manchester, Aug 9: Chris Woakes and Jos Buttler played knocks of 84 and 75 respectively as England gained an improbable three-wicket win over Pakistan in the first Test of the three-match series here at the Emirates Old Trafford.

England chased down a total of 277 on the fourth day of the first Test.

Chasing 277, England openers Rory Burns and Dom Sibley put on 22 runs for the first wicket, but Mohammad Abbas finally provided the breakthrough to Pakistan as he had Burns (10) adjudged leg-before wicket in the 12th over.

Skipper Joe Root came to the crease next, and he along with Sibley ensured that the side does not lose any more wickets before the lunch break, and England went into the lunch break at 55/1.

Sibley and Root eventually put up a 64-run stand, but their partnership was finally brought to an end by Yasir Shah as he dismissed Sibley (36) in the 36th over. Soon after, skipper Root (42) was also sent back to the pavilion by Naseem Shah, reducing England to 96/3 in the 39th over.

All eyes were on all-rounder Ben Stokes (9), but Pakistan's Yasir Shah sent him back to the pavilion in the 42nd over, and England was left in a spot of bother. Shaheen Shah Afridi, then also got among the wicket-taking charts as he scalped the wicket of Ollie Pope (7), reducing England to 117/5 in the 45th over.

Chris Woakes and Jos Buttler then got together at the crease, and the duo played in an aggressive manner to retrieve the innings for England. The hosts went into the tea break at 167/5, still, 110 runs away from the target with five wickets in hand.

Buttler and Woakes continued their march to frustrate the Pakistan bowling attack and the duo brought the target within the grasp of England. Both batsmen put up a stand of 139 runs, however, with just 21 runs away from the target, England lost the key wicket of Buttler (75) as Yasir Shah had him trapped in front of the wicket.

With England just needing four more runs for the win, Yasir Shah dismissed Stuart Broad (4), but in the end, Woakes and Dom Bess ensured England's win by three wickets.

For Pakistan, Yasir Shah was the pick of the bowlers as he scalped four wickets.

Earlier, resuming day four at 137/8, Yasir Shah (33) along with Mohammad Abbas (3*) and Naseem Shah (4) added 32 more runs to the overnight score to give England a target of 277 to win the first Test.

Stuart Broad was the pick of England bowlers as he scalped three wickets.

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Agencies
July 20,2020

Vitoria, Jul 20: Lionel Messi won a record seventh top scoring title in the Spanish league after netting twice in Barcelona's 5-0 rout of Alav s in the final round.

Messi ended with 25 goals, four more than Karim Benzema, who did not score in Real Madrid's 2-2 draw at Legan s.

Messi is the first player to finish as the league's top scorer in seven different seasons. He reached the milestone despite missing games because of an injury early in the season. The Argentine's 25 goals came in 33 matches.

Messi was tied with Telmo Zarra with six scoring titles. He has also now equaled Hugo Sanchez's feat of four straight top-scorer trophies.

"Individual achievements are always secondary," Messi said on Sunday.

"I wished it could have come along with the league title."

This is also the third successive season that Messi finished with the most assists 21 in the league.

Ansu Fati, Luis Su rez and Nelson Semedo also scored Sunday for Barcelona, which had already secured second place behind Madrid.

Fati opened the scoring in the 24th minute, Messi added to the lead 10 minutes later and Su rez closed the first-half scoring in the 44th. Semedo got on the board in the 57th and Messi in the 75th to help Barcelona rebound from a 2-1 home loss to Osasuna.

"Today things were different," Messi said.

"The team showed better attitude and commitment. It was an important step forward for us ahead of what's left in the season."

Barcelona now turns its focus to its Aug. 8 home game against Napoli in the round of 16 of the Champions League. The first leg, played before the break, ended 1-1.

Barcelona coach Quique Seti n finished under pressure after the team relinquished a two-point lead over Madrid when the league resumed following the pandemic break. It was four points back before Madrid's match at Legan s.

Barcelona defender Cl ment Lenglet had to be substituted early in the second half because of an apparent muscle injury.

Alav s, sitting in 15th, had already done enough to stay up.

BAR A "B" TEAM

American winger Konrad de la Fuente scored twice as Barcelona's "B" team beat Valladolid B to keep alive its hopes of reaching the second division next season. The victory put Barcelona in the second round of the promotion playoffs.

The 19-year-old De la Fuente, who recently had his contract with Barcelona extended through the 2021-22 season, scored in each half.

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Agencies
March 26,2020

Karachi, Mar 26: Pakistan's centrally-contracted cricketers will contribute Rs 5 million to the national government's emergency fund to combat the COVID-19 pandemic.

Pakistan Cricket Board Chairman Ehsan Mani on Wednesday said apart from centrally-contracted players contributing Rs 5 million, the employees in the board, up to the senior manager level, will contribute their one day's salary.

Those employed as general managers or on higher posts will give two days' salary to the fund.

"The PCB will collect all these funds and deposit it to the government's coronavirus fund," he said.

Pakistan has recorded more than 1,000 positive cases of the deadly virus, which has claimed more than 19,000 lives all over the world.

"It is the history of the cricket board that we always stand by the government in difficult times," Mani said.

The PCB has already given its high performances centre in Karachi at the national stadium to be used by paramedical staff working at the special coronavirus hospital set up at the expo centre in the in the city.

Mani said though cricket has been disrupted by the virus outbreak but it was far more important for the nation to stand by the government and also take all precautionary steps during the pandemic.

Pakistan's centrally-contracted players are entitled to monthly salaries ranging from Rs 5 to 12 lakh besides match fee and other earnings.

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