Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
February 12,2020

Mount Maunganui, Feb 12: India captain Virat Kohli on Tuesday berated his bowlers for their mediocre performance as he tried to explain the team's first ODI series whitewash in over three decades, saying that the visitors lacked composure all through.

The five-wicket defeat here meant that India lost the series 0-3 to an injury-plagued New Zealand that had been deflated by a 0-5 whitewash of its own in the T20 format just last week. It was India's first whitewash in 31 years in an ODI series in which all matches have been played.

"The games were not as bad as the scoreline suggests. It boils down to those chances that we didn't grab. I don't think it was not enough to win games in international cricket," Kohli said in the post-match presentation.

"With the ball, we were not able to make breakthroughs, we were not at all good on the field. We haven't played so badly but when you don't grab those chances, you don't deserve to win," he added.

"Batsmen coming back from tough situations was a positive sign for us, but the way we fielded and bowled, the composure wasn't enough to win games," he asserted.

The ineffectiveness of Indian bowlers can be gauged from the fact that the team's pace spearhead Jasprit Bumrah finished the series without a wicket and the attack couldn't dismiss the complete rival line-up even once.

Kohli lauded New Zealand for bouncing back after the T20 hammering.

"New Zealand played with lot more intensity. We didn't deserve to win because we did not show enough composure," he said.

The batting mainstay is looking forward to the Test series, which begins on February 21, to make amends for the disappointment.

"I think because of the Test Championship, every match has that more importance. We have a really balanced Test team and we feel we can win the series here, but we need to step on to the park with the right kind of mindset," he said.

His opposite number Kane Williamson, who missed the first two games due to injury, was lavish in his praise for the home team's grit.

"An outstanding performance, very clinical. India put us under pressure, but the way the guys fought back with the ball and kept them to a par total. The cricket in the second half was outstanding to see," he said referring to the side's effortless chase of a 297-run target.

"We know how good they (India) are at all formats but for us the clarity about the roles the guys had was the most important thing. Outstanding effort against a brilliant India side," he added.

Player of the Match Henry Nicholls, who scored 80 on Tuesday, said his team benefitted from good batting starts during the series.

"To come back and win 3-0 after the T20Is is nice. The way (Martin) Guptill played today allowed us to get ahead. We got a 100-run stand, but we were fortunate enough to get good starts this series," he said.

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News Network
February 18,2020

Berlin, Feb 18: Sachin Tendulkar being lifted on the shoulders of his teammates after their World Cup triumph at home in 2011 has been voted the Laureus best sporting moment in the last 20 years.

With the backing of Indian cricket fans, Tendulkar got the maximum number of votes to emerge winner on Monday.

Tendulkar, competing in his sixth and last World Cup, finally realised his long-term dream when skipper Mahendra Singh Dhoni smacked Sri Lankan pacer Nuwan Kulasekara out of the park for a winning six.

The charged-up Indian cricketers rushed to the ground and soon they lifted Tendulkar on their shoulders and made a lap of honour, a moment etched in the minds of the fans.

Former Australian skipper Steve Waugh handed the trophy to Tendulkar after tennis legend Boris Becker announced the winner at a glittering ceremony.

“It's incredible. The feeling of winning the world cup was beyond what words can express. How many times you get an event happening where there are no mixed opinions. Very rarely the entire country celebrates,” Tendulkar said after receiving the trophy.

“And this is a reminder of how powerful a sport is and what magic it does to our lives. Even now when I watch that it has stayed with me.”

Becker then asked Tendulkar to share the emotions he felt at that time and the Indian legend put in perspective how important it was for him to hold that trophy.

“My journey started in 1983 when I was 10 years old. India had won the World Cup. I did not understand the significance and just because everybody was celebrating, I also joined the party.

“But somewhere I knew something special has happened to the country and I wanted to experience it one day and that's how my journey began.”

“It was the proudest moment of my life, holding that trophy which I chased for 22 years but I never lost hope. I was merely lifting that trophy on behalf of my countrymen.”

The 46-year-old Tendulkar, the highest run-getter in the cricket world, said holding the Laureus trophy has also given him great honour.

He also shared the impact the revolutionary South African leader Nelson Mandela had on him. He met him when he was just 19 years old.

“His hardship did not affect his leadership. Out of many messages he left, the most important I felt was that sport has got the power to unite everyone.

"Today, sitting in this room with so many athletes, some of them did not have everything but they made the best of everything they had. I thank them for inspiring youngsters to pick a sport of their choice and chase their dreams. This trophy belongs to all of us, it's not just about me.”

In a tweet on Tuesday, Tendulkar dedicated the award to his country, teammates and fans.

"Thank you all for the overwhelming love and support! I dedicate this @LaureusSport award to India, all my teammates, fans and well wishers in India and across the world who have always supported Indian cricket," he tweeted.

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News Network
May 6,2020

May 6: They have similar impact on their teams but Virat Kohli is driven by sheer passion to subdue the rivals while Steve Smith just enjoys batting, says Australia opener David Warner.

India skipper Kohli and top Australian batsman Smith are arguably the top two cricketers of the current era. They achieve new milestones consistently, invoking debates, who is better between them.

"Virat's passion and drive to score runs is different to what Steve's would be," Warner said while speaking to Harsha Bhogle on 'Cricbuzz in Conversation'.

"Steve is going out there for a hit in the middle, that's how he sees things. He's hitting them out in the middle, he's having fun, he's enjoying himself, just does not want to get out."

Warner feels, while Kohli is batting he is aware that if he sticks around the middle his team will be on top of the proceedings.

"Virat obviously doesn't want to get out but he knows if he spends a certain amount of time out there, he's going to score plenty of runs at a rapid rate. He's going to get on top of you. That allows the guys coming in, especially in the Indian team you've got a lot of players who can be flamboyant as well."

The Australian opener added that both men are mentally strong and a good knock by them boosts the morale of the entire team.

"When it comes to cricket, they both have got the mental strength, the mental capacity to score runs. They both love spending time in the middle.

"They stabilise, they boost morale - if they score runs, everyone else's moral is up. If they are out cheaply you almost sense that on the field that everyone is (down on morale and thinking) 'now we all have to step up'. It's a very bizarre situation," he added.

Asked about the similarities between himself and Kohli, who are both live wires on the field, Warner said the passion to do better than the opponent keeps him going.

"I can't speak for Virat, obviously, but it's almost like we got this thing in us when we go (out to the middle) we need to prove people wrong, prove someone wrong."

"If you're in that contest, and if I'm going at him for example, you're thinking, 'Alright, I'm going to score more runs than him, I'm going to take a quick single on him'. You are trying to better that person in that game. That's where the passion comes from."

Warner also explained how he breaks down a match into smaller competitions.

"Obviously you want to win the game but you almost break it down to: If I can score more runs than Virat, or if Pujara scores more runs than Steve Smith, you have these little contests and that's how you try to narrow the game in the sense that if we do these little things, we can be ahead of the game or we can be behind the game.

"The passion is driven by...I know my sense - one, the will to win and two, wanting to do better than that person in the opposition," said Warner.

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