Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
March 19,2020

Geneva, Mar 19: Regional Olympic officials are rallying around the IOC and have backed its stance on opening the Tokyo Games as scheduled, as direct criticism from gold medalist athletes built amid the coronavirus outbreak.

Leaders of continental Olympic groups praised the IOC after a conference call Wednesday to update them on coronavirus issues four months before the opening ceremony in Tokyo on July 24.

"We are living through an unpredictable crisis and as such, it is important that we have one policy, expressed by the IOC, and we follow that policy in unison," the Italy-based European Olympic Committees said.

However, when the International Olympic Committee published an interview with its president, Thomas Bach, after a separate call with athlete representatives, it prompted a four-time Olympic champion to urge postponing the games.

Bach acknowledged that many athletes were concerned about qualifying events being canceled, but noted that there were still four months to go until the games are set to be opened.

"We will keep acting in a responsible way in the interests of the athletes," Bach said.

British rowing great Matthew Pinsent wrote on Twitter that the comments from Bach, his former IOC colleague, were "tone deaf."

"The instinct to keep safe (not to mention obey govt instructions to lock down) is not compatible with athlete training, travel and focus that a looming Olympics demands of athletes, spectators organisers," Pinsent wrote.

Responding to the criticism from Hayley Wickenheiser, a four-time Olympic hockey gold medalist, the IOC said it was "counting on the responsibility and solidarity of the athletes."

Members reinforce faith in IOC

The IOC repeated its steadfast stance after a conference call with sports governing bodies, many of which have not completed qualification events for Tokyo.

"There is no need for any drastic decisions at this stage; and any speculation at this moment would be counter-productive," the IOC said.

That message was repeated after Wednesday's conference call by IOC executive board member Robin Mitchell, the interim leader of the group of national Olympic bodies known as ANOC.

"We share the view that we must be realistic, but not panic," Mitchell said in a statement released by the IOC on behalf of the Oceania Olympic group.

Offering unanimous support for the IOC's efforts to resolve qualification issues, the 41-nation Pan-American group noted challenges facing potential Olympians.

Australian Olympic Committee chief executive Matt Carroll said his organized recognized there was a global health crisis, but equally was assured by the IOC that the games would go ahead.

"We recognize people are suffering -- people are sick, people are losing jobs, businesses are struggling amid enormous community uncertainty. Things are changing everyday and we all must adapt," Carroll said.

"We owe it to our Australian athletes to do everything we can to ensure they will participate with the best opportunity in those Games."

Australia's team delegation leader said the focus now was "moving to the planning of our pre-Games preparation to ensure we get our athletes to the Games healthy, prepared and virus free."

"Clearly that is a major challenge for all National Olympic Committees," he said.

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Agencies
March 10,2020

Mumbai, Mar 10: The addition of two new members, including the chairman, in the national selection committee, has not changed the panel's stance on M S Dhoni, who will "have to perform" in the upcoming IPL to be considered for T20 World Cup selection, a top BCCI official told PTI.

The Sunil Joshi-led selection panel met for the first time in Ahmedabad on Sunday to pick a rather "straightforward" squad for the three ODIs against South Africa beginning in Dharamsala on March 12.

Fit-again Hardik Pandya, Bhuvneshwar Kumar and Shikhar Dhawan made their way back into the side.

Joshi's predecessor MSK Prasad had made it clear that the team has moved on from Dhoni and he has to first play to be considered for selection.

Dhoni, who has not played since the World Cup semi-final loss to New Zealand in July, will be making his highly-awaited comeback in the IPL beginning March 29.

"It was a pretty straightforward selection meeting and since Dhoni was obviously not in the reckoning this time (for South Africa series), there was no formal talk about his future," a BCCI source told PTI.

"He will be back in the reckoning only if he has a good IPL. And why only him, there are so many senior and young players who will play in the IPL. If they do well, they are ought to be considered too. So, you could see some surprise inclusions," he said.

The T20 World Cup will be played in Australia in October-November and the games India play after the IPL leading up to the mega event will also be a factor in the final squad selection.

"But the performance in the IPL could be the clincher," the source added.

Head coach Ravi Shastri too has hinted that Dhoni could be back after a good IPL but his future remains a subject of intense speculation as he has not played a game in more than seven months.

With his heir apparent Rishabh Pant not setting the world on fire and K L Rahul being groomed into a full-time wicketkeeper-batsman, Dhoni's comeback cannot be ruled out.

His countless fans will finally get to see him in action when he leads Chennai Super Kings against defending champions Mumbai Indians in the IPL opener at Wankhede Stadium on March 29.

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News Network
February 22,2020

Sydney, Feb 22: India's demolition of a formidable Australia in the Women's T20 World Cup opener will give them a huge boost going forward, said star batswoman Mithali Raj, who also lauded leggie Poonam Yadav for her magical performance.

Poonam took four for 19 to help India complete a 17-run victory against defending champions Australia on Friday.

"Everyone has been talking about how much batting depth Australia have, yet they couldn't chase 132," Raj, a former India Test and ODI captain, said in an ICC release.

"India will take so much confidence from that victory, but this World Cup is still very open. The match between Australia and India proved how competitive the tournament will be. It proves it does not matter where you stand in the ICC rankings.

"We will be seeing more of the same drama yet. This victory proves every team has a chance," said Raj, who has retired from T20 cricket.

The 37-year-old veteran batswoman said "the opening match definitely lived up to the hype of the tournament".

"It was a whirlwind. There were so many ups and downs. It was a great start to the tournament not only because India beat the defending champions on home soil, but also because of how the game progressed altogether.

"At no point could you say it was going in one side's favour. First we saw our early wickets fall, then we recovered and Australia had to chase 132 before their middle-order collapsed. India and Australia both took the game their own way at different points which made it fascinating for spectators to watch."

Raj said Poonam's spell was the turning point.

"She's been one of the main spinners for India for quite some time now, and her style worked again. Getting their (Australia's) middle-order out really titled the match towards India, she was brilliant.

"Although we recovered our innings through Deepti Sharma and her partnership with Jemimah Rodrigues, it was Poonam's flurry of wickets against Australia's megastars, which completely changed the game," Raj said.

Raj also praised 16-year-old Shafali Verma for scoring 29 off 15 on her World Cup debut.

"Shafali Verma impressed me too on her debut. She gave India's middle order the cushioning they needed to regain momentum. Verma has stuck with stroke play that she demonstrated in the tri-series," she said.

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