MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 5,2020

Colombo, Jul 5: Sri Lanka batsman Kusal Mendis was on Sunday arrested for knocking down a pedestrian while driving, police said.

Mendis hit a 74-year-old man, killing him in the wee hours, in the Colombo suburb of Panadura.

He is to be produced before a magistrate later today, police said.

The 25-year-old wicket-keeper batsman has represented Sri Lanka in 44 Tests and 76 ODIs. Mendis was part of the national squad which had resumed training after the Covid-19 lockdown.

Sri Lanka's international assignments, including a tour by India, have been cancelled due to the pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 18,2020

New Delhi, Feb 18: Skipper Virat Kohli has become the first Indian to reach the 50M followers mark on social media platform Instagram. Kohli, who is breaking cricketing records with each passing match, has a great social media following.

The 31-year old has so far made 930 posts on the platform and his social media posts continue to enthrall fans worldwide. Overall, Instagram's official account has the most number of followers and it is followed by Portugal's Cristiano Ronaldo, who has 200M followers.

In terms of Indians with most number of followers, Bollywood actor Priyanka Chopra is on the second spot with 49.9 followers while Deepika Padukone is on the third place with 44.1 followers.

Last year, Kohli had become the most successful Indian Test captain, surpassing Mahendra Singh Dhoni.

Currently, Kohli is in action against New Zealand and his side would take on the hosts in the two-match Test series, slated to commence from February 21.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.