MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 20,2020

Jan 20: Both Steve Smith and Rohit Sharma made sparkling centuries in Bengaluru, but it was the Indian who finished on the winning side, leading his team to a 2-1 series win.

Smith, having run out his captain Aaron Finch early on, dug in to bring up his ninth ODI century, his 131 off 132 balls setting India a target of 287 on Sunday, 19 January. Continuing the dazzling display of batting at the M Chinnaswamy stadium, Rohit struck 119 in 128 balls, and skipper Virat Kohli chipped in with 89, as the hosts chased down the target with seven wickets to spare in 47.3 overs.

With Shikhar Dhawan hurting his shoulder in the fifth over of the day and sidelined for the rest of the match, Rohit was reunited with KL Rahul – who had a chance to open the innings after coming in at No.3 and No.5 in the first two matches, while also standing in as wicket-keeper. The vice-captain was on the ball right away, dominating the scoring as India raced to 61/0 in the first 10 overs.

The introduction of spin gave Australia a vital breakthrough: Ashton Agar trapped Rahul in front on review, and although the new pair of Rohit and Kohli weren't unduly troubled, the run-rate slowed down. Josh Hazlewood, playing his first ODI in India and his first match in the format in 14 months, was especially miserly, conceding just 10 runs in his first five overs.

But, having settled in, the duo built a useful partnership of 137 and gave themselves the chance to hit out with wickets in hand. The part-time bowling of Finch and Marnus Labuschagne was punished, Rohit lapping up the short balls and sending them soaring into the stands. His century, his eighth against Australia, came with a single to third man.

Zampa finally got the breakthrough, having him caught in the deep going for another big one. But with Kohli having loosened his arms with a couple of beautiful fours off Pat Cummins to go past his half-century, India remained on course.

The skipper missed out on a hundred, but with Shreyas Iyer too clearing the ropes, there were no hurdles as India wrapped up an entertaining series win.

Earlier, the Indian bowlers struggled to find their lines after Australia chose to bat, but Australia weren't able to fully capitalise. David Warner was thrown by the movement to nick Mohammed Shami to the wicket-keeper, while Finch was caught short after Smith pulled out of a run, to leave the hosts at 46/2.

Labuschagne and Smith, though, combined for another special partnership, going at a brisk rate and showing delectable timing against spin. They had guided their side to 173 in the 32nd over when the a sharp piece of fielding from the home captain and strong bowling pulled things back.

Kohli, at cover, plucked a drive from Labuschagne soon after the batsman had reached his maiden fifty. Ravindra Jadeja had his second of the over when the experiment to send Mitchell Starc at No.5 lasted just three balls.

Alex Carey gave Smith company as he brought up a well-earned century, having fallen just short the previous game. The former skipper stepped up the scoring once he crossed three figures, a wristy helicopter six over deep square leg the highlight of his innings. But, excellent death bowling by Shami, who finished with four wickets, ensured the tourists were kept to under 300 – a total that proved below par.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 9,2020

Jeddah, Jan 9: Barcelona coach Ernesto Valverde criticised the new Supercopa format and said that "football has become a business and as a business it looks for income".

"The bottom line is football has become a business and as a business it looks for income. That's the reason we are all here," Goal.com quoted Valverde as saying ahead of Barca's semi-final against Atletico.

"It's a completely different format to what we're used to. It was always the first title and the opener of the season and to me, that seemed fine," he added.

The Supercopa was traditionally a two-legged affair played between the winners of La Liga and the Copa del Rey at the beginning of the season, but following last term's one-off meeting between Barca and Sevilla in Tangier, Morocco, the Royal Spanish Football Federation (RFEF) went ahead with a full revamp.

Instead of just two teams being involved, the Supercopa has been expanded to also include the runners-up from La Liga and the Copa - meaning Barca and Valencia are joined by Real Madrid and Atletico Madrid. It is also set to be hosted in Saudi Arabia for the next three editions.

"It's been changed and let's see, it will be judged once it has happened. It's interesting, with four good teams, but from a sporting point of view, I'm not sure," Valverde said.

"We must bear in mind that the football we are involved in is an industry, sources of income are sought and in the same way that there are special connotations in this country, there are also in Morocco, where we played last year," he added.

Barcelona will face Atletico Madrid in the semifinal of the Supercopa at King Abdullah Sports City Stadium in Jeddah on January 10.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 18,2020

Johannesburg, Jul 18: Cricket South Africa (CSA) on Saturday mourned the demise of former spinner Ismail 'Baboo' Ebrahim who died in Durban at the age of 73.

"Baboo was one of the outstanding South African spin bowlers of the 1960s and 1970s who would undoubtedly have played as many Test matches for his country as the 48 first-class games to which he was limited," CSA said in a statement.

In those matches, he took 179 wickets at an average of 21.33 with an economy rate of 2.12 including 8 five-wicket hauls and 2 ten-wicket hauls.

The left-arm spinner only had one opportunity on the international stage when he played for a SA Invitation XI against the International Wanderers at Kingsmead in 1976.

"At the age of 29, he was in his prime and took a match-winning 6/66 in the second innings, his victims including international captains, Greg Chappell of Australia and Mike Denness of England. It was a clear indication of what he could have achieved on grounds around the world at the highest level had he been given the opportunity. He was a master of flight and spin and had a good arm ball to back it up," the statement read.

His ability to perform at this level had become apparent much earlier when he went to watch the Australians at practice before their Test match against South Africa in 1970.

He persuaded the Australians to let him bowl to them and made an immediate impression, bowling experienced Test batsman Ian Redpath and impressing the likes of Ian Chappell and Ashley Mallett, the latter being Australia's leading spinner of the 1970s.

He had one season for Radcliffe in the Lancashire Central League when he took 62 wickets at 14.62 apiece.

Baboo finally got his chance to represent his country in Masters events in one of which he dismissed both Sir Vivian Richards and Gordon Greenidge.

"Baboo Ebrahim was one of the countless number of outstanding cricketers who was denied the opportunity to display his talents to the world and live his cricketing dreams," said CSA Acting Chief Executive, Dr Jacques Faul.

"On behalf of the CSA Family I extend our deepest sympathy to his family, friends and cricketing colleagues," he added. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.