With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

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News Network
January 27,2020

Los Angeles, Jan 27: Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.

Bryant died in a helicopter crash near Calabasas, California, a person familiar with the situation told The Associated Press. A different person familiar with the case confirmed that Bryant's 13-year-old daughter Gianna also was killed.

Both spoke on condition of anonymity because details of the crash had not been released publicly. The crash happened around 10 a.m. about 30 miles northwest of downtown Los Angeles.

Federal Aviation Administration spokesman Allen Kenitzer said it was a Sikorsky S-76 and it was not known what caused the crash. The LA County Sheriff's Department confirmed five dead in the crash, but had not released identities.

Bryant lived south of Los Angeles in coastal Orange County for much of his adult life, and he often used helicopters to save time and avoid Southern California's notorious traffic. Even as a player, he often traveled to practices and games by helicopter, and he kept up the practice after retirement as he attended to his business ventures.

The crash occurred several miles from Mamba Sports Academy, Bryant's basketball training complex in Thousand Oaks, California. Bryant, who had four daughters with his wife, Vanessa, dedicated himself to boosting women's sports in his retirement.

Colin Storm was in his living room in Calabasas when he heard ``what sounded like a low-flying airplane or helicopter.''

“It was very foggy so we couldn't see anything,'' he said. ``But then we heard some sputtering, and then a boom.''

A short time later the fog cleared a bit and Storm could see smoke rising from the hillside in front of his home.

Bryant retired in 2016 as the third-leading scorer in NBA history, finishing two decades with the Lakers as a prolific scorer with a sublime all-around game and a relentless competitive ethic. He held that spot in the league scoring ranks until Saturday night, when the Lakers' LeBron James passed him for third place during a game in Philadelphia, Bryant's hometown.

“Continuing to move the game forward (at)KingJames,'' Bryant wrote in his last tweet. “Much respect my brother.''

Bryant had one of the greatest careers in recent NBA history and became one of the game's most popular players as the face of the 16-time NBA champion Lakers franchise. He was the league MVP in 2008 and a two-time NBA scoring champion, and he earned 12 selections to the NBA's All-Defensive teams.

He teamed with Shaquille O'Neal in a combustible partnership to lead the Lakers to NBA titles in 2000, 2001 and 2002. He later teamed with Pau Gasol to win two more titles in 2009 and 2010.

Bryant retired in 2016 after scoring 60 points in his final NBA game.

Bryant looms large over the current generation of NBA players. After James passed Bryant on Saturday, he remembered listening to Bryant when the superstar came to speak at a childhood basketball camp.

“I remember one thing he said: If you want to be great at it, or want to be one of the greats, you've got to put the work in,'' James said. “There's no substitution for work.''

James later teamed up with Bryant on the 2008 U.S. Olympic team in Beijing.

“He had zero flaws offensively,'' James said. “Zero. You backed off of him, he could shoot the 3. You body him up a little bit, he could go around you. He could shoot from mid-range. He could post. He could make free throws. ... He was just immortal offensively because of his skill set and his work ethic.''

Bryant was a basketball superstar for his entire adult life. He entered the NBA draft straight out of high school in 1996 after a childhood spent partly in Italy, where his father, former NBA player Joe “Jellybean'' Bryant, played professionally.

The Lakers acquired the 17-year-old Bryant in a trade shortly after Charlotte drafted him, and he immediately became one of the most exciting and intriguing players in the sport alongside O'Neal, who had signed with the Lakers as a free agent. Bryant won the Slam Dunk Contest as an upstart rookie, and the Lakers gradually grew into a team that won three consecutive championships.

Bryant and Gasol formed the nucleus of another championship team in 2008, reaching three straight NBA Finals and eventually winning two more titles.

In 2003, Bryant was charged with attacking a 19-year-old employee at a Colorado resort. He had said the two had consensual sex. Prosecutors later dropped the felony sexual assault charge against Bryant at the request of the accuser.

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News Network
January 10,2020

New Delhi, Jan 10: Injured Assam archer Shivangini Gohain underwent a critical surgery at the AIIMS. Dr. Deepak Gupta, professor of Pediatric neurosurgery at AIIMS, revealed about the delicate nature of the procedure and said there was no room for error.

"It was touching vertebral artery which supplies blood to the brain stem. The arrow was 0.5 cm in front of the spinal cord and the child could have become quadriplegic if someone tried to pull it out," Gupta said.

According to doctors, the arrow accidentally went inside the body damaging the shoulder bone, part of the neck, spinal cord and left lung.

Dr Gupta said, "Now the patient is fine. We had planned the surgery in a very unique way. Last whole night, our team was doing the planning and plotting to conduct this complex surgery. About 15 cm part of the arrow was inside the body which has entered through shoulder bone and affected neck, spinal cord and left lung".

"We started the surgery in the morning at 6 am which lasted for three and a half hours. We have successfully removed the arrow. The patient is stable now and shifted to ICU for observation," he added

Shivangini Gohain, the 12-year-old Assam archer who was impaled by an arrow shot accidentally at the SAI centre in Dibrugarh, was training unsupervised and the mishap was a result of negligence by the local coach and officials, the state's archery association has said.

The child was training at the Dakha Devi Rasiwasia College at Chabua, which serves as an extension centre under the Sports Authority of India (SAI) Regional Centre in Guwahati when the incident took place on Wednesday.

She was airlifted to Delhi on Thursday night and admitted to the AIIMS Trauma Centre. Pulin Das, a joint secretary of Assam Archery Association and executive member of the state Olympic association said the injury to the school girl from the Deodhai village, which is 3km from Chabua, happened as the trainees were practising without any coach and other officials.

“There is a SAI contractual coach Marcy and he has left for the Khelo India Games in Guwahati. He didn't instruct the trainees to stop the camp for some time nor did the college principal, who acted as administrator of the extension centre, looked after the practice,” Das said on Friday.

The extension centre has 11 trainees, six boys and five girls, and they were training under SAI contractual coach A C Marcy from Nagaland, who is in Guwahati for the Khelo India Youth Games.

“The training ground itself is in very bad shape, it was not even a dedicated ground for archery training, some play football, cricket and other sports on that ground. But the worst part is that the SAI coach did not give instructions to stop the camp for a while and the archers were training without any supervision,” he added Das said Gohain was struck by an arrow shot by boys doing practice for compound event. The arrow remained stuck for more more than a day before she was airlifted to New Delhi on Thursday night.

“There was nobody to look after the archers, they were training on their own though their parents were outside the ground. An arrow shot by a boy trainee who was doing compound event practice hit her on the shoulder,” the official said.

Gohain's father Brinchi Gohain was outside the practice area and with no official of the college and SAI coming for help, she was taken to Assam Medical College in Dibrugarh, 33km from Chabua.

“She could reach the AMC in Dribugarh only on Thursday morning. There, the doctors told her parents to take her to a more reputed hospital like AIIMS in Delhi. With help from people close to the local Member of Parliament and Assam CM himself, she was taken by air ambulance to Delhi.

“I was told that she had a very tough time as the arrow remained stuck for more than a day. She is a strong-willed girl and she fought. Her father must be a daily wage labourer and he was distraught also.”

The SAI said that it will bear all the expenses of her treatment. The Assam Archery Association has contributed Rs 20,000 towards her treatment.

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News Network
May 21,2020

Mumbai, May 21: Former India opener Gautam Gambhir has chosen legendary Sachin Tendulkar over current skipper Virat Kohli as a better batsman in the ODI format, considering the changed rules of the game and the Mumbaikar's longevity of career.

Tendulkar, who retired in 2013, played 463 ODIs and amassed 18, 426 runs with 49 hundreds at an average of 44.83.

Kohli, on the other hand, has played 248 ODIs and scored 11, 867 runs with 43 tons at an average of 59.33.

"Sachin Tendulkar, because probably with one white ball and four fielders inside the circle, not five fielders outside, it will be Sachin Tendulkar for me," Gambhir said on Star Sports show 'Cricket Connected'.

Nowadays, a one-day innings is played with two white balls and with three powerplays.

In the first power play (overs 1-10), two fielders are allowed beyond the 30-yard circle, while in the second powerplay (overs 10-40) four fielders are allowed. In the last powerplay (overs 40-50), five fielders are allowed outside the 30-yard circle.

Gambhir, who was the star performer in 2011 ODI World Cup final which India won, feels that the change in rules has helped batsmen.

"It's difficult because Virat Kohli has done phenomenally well but I think the rules have changed as well, which has helped a lot of new batters," elaborated Gambhir, who played 58 Tests and 147 ODIs.

"The new generation, with 2 new balls, no reverse swing, nothing for the finger spin, five fielders inside for the 50 overs, probably that makes batting much easier.

He said he would also go with Tendulkar, considering his longevity and flow of the ODI cricket format at that time.

"Probably I’ll go with Sachin Tendulkar if we see the longevity and flow of the one-day cricket format.

"Look at how Sachin Tendulkar has played, different rules, that time 230 to 240, was a winning total," Gambhir signed off. 

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