With deals worth Rs 17cr a year, Kohli beats Dhoni and Sachin in endorsements

September 27, 2013

Kohli_beats_DhoniMumbai, Sep 27: India's hottest young cricketer Virat Kohli is setting the world of brand endorsements alight. The Indian captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off the field too, has inked a Rs 10-crore per annum deal with German sports goods giant Adidas.

The three-year contract, perhaps the most lucrative to be signed by an Indian sports star, will see the swashbuckling right-hand batsman endorsing the brand's apparel and shoes.

The Delhi lad has also struck a Rs 6.5 crore a year deal with a tyre brand that had master batsmen Sachin Tendulkar and Steve Waugh as its ambassadors, a person familiar with the development revealed.

The two deals will see Kohli topping the likes of Indian skipper Mahendra Singh Dhoni and Tendulkar in terms of annual earnings per brand endorsement.

Kohli, who turns 25 later this year, pocketed around Rs 40 crore from endorsements last year, but that sum may swell up substantially with these two deals in his kit bag. Currently, he lends his face to as many as 13 brands, including Pepsi, Toyota and Cinthol deodorants.

When contacted by TOI, an Adidas spokesperson declined to comment on the development. Tendulkar, who is Adidas' current brand ambassador, is perhaps at the fag end of his illustrious career.

And Kohli fits the bill perfectly as he is being groomed to take over the top job from Dhoni after the 2015 ICC World Cup, an executive from a sports management firm, who did not want to be named, said.

Bunty Sajdeh-led Cornerstone Sport and Entertainment manages the Indian vice-captain's endorsement contracts. Sajdeh was unavailable for comment.

Kohli's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry. Till last year, the cricket star used to command Rs 3 crore per brand annually, which went up to Rs 6 crore.

The Rs 10-crore a year deal with Adidas propels him to a different league altogether. "For the past few years, Dhoni has been ruling the endorsement space, but Kohli is catching up very fast. While Dhoni connected well with the masses, Kohli has a more urban appeal which a lot of brands want to cash in on," said Indranil Das Blah, COO of celebrity management firm CAA Kwan.

The price escalation in Kohli's endorsement contracts has meant that a lot of brands which had signed him early on must shell out much more to renew their deals or simply end their association with him.

"We are willing to pay a premium, depending on what that number is. He has been a great fit for our brand which targets youngsters, and he has grown with us," said J Suresh, MD and CEO, Arvind Lifestyle and Brands which has had the cricketer on board for three years as Flying Machine's brand ambassador.

The jeans-wear brand signed Kohli before the World Cup at a moderate price and its contract is up for renewal. With Rs 10 crore becoming the new benchmark, many brands will find it hard to match up to Brand Kohli's price tag.

Until recently, Kohli and Nike were in a five-year contract inked in 2008. However, things turned sour between the two sides when the US sports goods major went to court claiming Kohli had breached the contract by disagreeing to continue as its brand ambassador till 2014. But the Karnataka high court ruled in favour of the cricketer, allowing him to sign endorsement deals with other sports brands.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 14,2020

New Delhi, May 14: Mahendra Singh Dhoni is an unconventional and unique leader, whose biggest strength is his incredible gut feeling, says his Chennai Super Kings teammate Faf du Plessis.

The former South Africa skipper has spent considerable time with Dhoni after joining the Indian Premier League (IPL) side in 2011 and has been an integral part of its successful journey.

"He reads the others player really well and he uses that to make instinctive decisions on the field. He's got an incredible gut feeling on the game and I think that's his biggest strength," du Plessis said in a Facebook live session with Bangladesh ODI skipper Tamim Iqbal.

The 35-year-old said Dhoni changed his perception of how a captain should be.

"It was amazing for me to see how different M S was as a captain. I used to think a captain must speak all the time in team meetings etc but M S was completely different.

"He doesn't believe a lot in team meetings. He's a very instinctive captain he's got such a good cricket brain that he relies on it to make the right decisions on the field," du Plessis said of former India skipper.

Dhoni last played for India in World Cup semifinal last year and was expected to be back to playing competitive cricket at now-postponed IPL.

Calling Dhoni the best finisher he has played with, Du Plessis said no one can emulate what the dasher from Ranchi can do with the bat.

"He's extremely calm. I haven't played with someone who is a better finisher than him. It's just remarkable to watch him from the side of the field."

"If someone else tries to do it like him they won't be able to. He's just so unique like he times the ball so late he's got an incredible calmness. He knows his game and he picks a bowler and goes for it."

Du Plessis said that playing for CSK alongside Dhoni and under the guidance head coach Stephen Fleming has taught him a lot about leadership.

"I'm lucky to have started my journey there at CSK because I have really learned a lot from a leadership point of view. I tried to learn as much as possible from Dhoni and Stephen Fleming because both are great captains."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 24,2020

Feb 24: India captain Virat Kohli had no qualms in admitting that his team was outplayed by New Zealand in the opening Test but said they "can't help" if a few want to make a "big deal" out of the 10-wicket defeat. Hosts New Zealand thrashed India by 10 wickets at the Basin Reverse on Monday to go 1-0 ahead in the two-match series. This was India's first defeat in the World Test Championship, coming after two inept batting efforts. "We know we haven't played well but if people want to make a big deal out of it, make a mountain out of it, we can't help it as we don't think like that," the skipper said at the post-match media interaction.

Kohli said he fails to comprehend why one Test match defeat should be made to look like the end of the world for his team.

"For some people, it might be the end of the world but it's not. For us, it's a game of cricket that we lost and we move on and keep our heads high," Kohli said.

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said.

"We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said. "We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

If he had given credence to the "outside chatter", he said the team wouldn't have been where it is now.

"That's why we have been able to play this kind of cricket. If we would have paid attention to the outside chatter, we would again be at No. 7 or 8 in the rankings. We don't really bother about what people are saying on the outside," the skipper said.

One defeat can't make a team, which has been winning games of Test cricket, "bad overnight".

"If we have lost then we have no shame in accepting that. It means we didn't play this game well. It doesn't mean that we have become a bad team overnight. People might want to change our thoughts, but it doesn't work like that."

The self-belief is intact and Kohli was confident the team would come back stronger in the second Test, to be held in Christchurch in four days time.

"We will work hard, and after four days play just like we have played all these years. Just because we have lost one match in between all wins, doesn't mean that the belief is gone. The dressing room thinks differently and team atmosphere is different."

Kohli felt that there is a very thin line between being ultra-defensive and over-attacking, something that his team didn't get it right in this Test match.

"New Zealand got into the mind of the batsmen and make the batsmen do something that they don't want to. think that's a very thin line and a very delicate balance of when to attack and when to put bowlers under pressure which we failed to do in this match and there is no harm in accepting that."

According to Kohli, it was a combination of both good bowling from the Kiwis and Indian batsmen not putting the pressure back on bowlers, which led to the drubbing.

"That has got to do with partly good bowling from New Zealand and partly us not pressing that momentum on to them when required. "It was perfect for them because they bowled well and we allowed them to bowl well for longer periods rather than doing something about it in a partnership."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 8,2020

Indore, Jan 8: Former opener Gautam Gambhir is mighty impressed with the way K.L. Rahul batted during India's comfortable seven-wicket win over Sri Lanka in the second T20I and said it amazes him why the right-handed batsman can't play the same way in Tests. On Tuesday, Rahul top-scored with a 32-ball 45 as India chased down the meagre target of 143 with utmost ease at the Holkar Stadium.

"Rahul is in unbelievable form. It amazes me every time I see Rahul bat that why didn't he play the same way in Test cricket," Gambhir told the host broadcasters. "It's not about only white-ball cricket; it is about Test cricket too. He just got into a shell too much. With the kind of quality he posses, he is someone who can get you a 50-ball 100 in Test cricket as well. The kind of shots he has is superb," he added.

Shikhar Dhawan, who is making a return to the team after an injury lay-off, also contributed with a "rusty" 30-ball 32. Both Dhawan and Rahul are virtually playing for the second opener's slot for the World T20, with Rohit Sharma set to be one.

And Gambhir feels going by the current form, Rahul should be opening the batting alongside Rohit in Australia. "You can't compare IPL to international cricket. When you're playing for Delhi Capitals, you know there's no one waiting for the opportunity, but when you're playing for the country and you know there's someone who's actually can replace you, there'll always be pressure. And today it was shown who's in better form," Gambhir said.

The cricketer-turned-politician, however, exuded confidence that Dhawan will bounce back strongly in the next game. "Shikhar Dhawan looked rusty but it's a good thing that he got some runs under his belt. It will help him when he walks out to bat in the next game. Had he got out early, the pressure would have been more," he said.

India will play Sri Lanka in the final T20I in Pune on Friday before taking on Australia in a three-match ODI series beginning January 14 in Mumbai.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.