Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
April 8,2020

London, Apr 8: England wicketkeeper Jos Buttler has raised more than 65,000 pound (USD 80,000) to help fight the coronavirus by auctioning off his World Cup final shirt.

Buttler's shirt, which he wore when completing the last-ball run-out that saw England beat New Zealand at Lord's last year, was sold to raise money for specialist heart and lung centres provided by the Royal Brompton and Harefield hospitals in London.

Buttler, who earlier in the showpiece match had hit a fifty and batted in the Super Over, put his long-sleeve keeping jersey up for sale on eBay a week ago.

By the time the auction closed on Tuesday, the shirt had attracted 82 bids with the winner paying 65,100 pound.

Buttler, speaking on Monday, said: "It's a very special shirt but I think it takes on extra meaning with it being able to hopefully go to the emergency cause.

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News Network
February 17,2020

Hamilton, Feb 17: Mayank Agarwal found form on his birthday and Rishabh Pant mixed caution with his customary aggression as India’s warm-up fixture against New Zealand XI ended in a draw here on Sunday.

The match was called off an hour after lunch with India reaching 252 for four just 48 overs into their second innings.

Agarwal, who had gone through a wretched period since the second Test against Bangladesh, retired on 81 off 99 balls with 10 fours and three sixes to his name.

To the relief of the Indian team management, Pant played in his customary manner to reach 70 off 65 balls, but also showed discretion when the opposition bowlers were in the midst of a good spell. There were four sixes -- two each off leg-spinner Ish Sodhi and off-spinner Henry Cooper.

While Sodhi was hit down the ground, Cooper was dispatched over extra cover on a couple of occasions. He didn’t curb his aggression, though, there were times when he was ready defend the spinners and also leave some of the deliveries.

Even though Pant is considered a better batsman than Wriddhiman Saha, the innings might have come too late in the day considering that the latter is a better keeper and possibly a more responsible batsman in pressure situations.

The biggest positive to have emerged from the New Zealand second innings is Agarwal’s poor run coming to an end. The Seddon Park track easing out was definitely a factor but Agarwal’s footwork was more assured as he played some glorious on-drives and pull-shots off fast bowlers.

Before this game, Agarwal had played 10 competitive games including first-class, ODIs and List A matches and couldn’t cross the 40-run mark in 11 completed innings. He even bagged a pair against New Zealand A in an unofficial Test match.

Once he had got his form back, he didn’t come out to bat after lunch giving Saha an opportunity to score an unbeaten 30, his runs coming mostly against non-regular bowlers.

The Agarwal-Pant pair added 100 runs in 14.3 overs and it also helped that part-timers like Cooper was introduced into the action.

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News Network
February 13,2020

Feb 13: Kobe Bryant and his daughter Gianna were buried in a private funeral service in Southern California last week, multiple outlets reported late Tuesday.

Citing Kobe Bryant's death certificate, Los Angeles Fox affiliate KTTV reported the remains of the former Lakers star and his daughter were transferred to Pacific View Memorial Park and Mortuary in Corona del Mar. Kobe and Brianna were laid to rest in a private ceremony there last Friday.

According to KTTV, the death certificate cited Kobe's cause of death as "blunt trauma" sustained in a "commercial helicopter crash." It also said his death was "rapid."

Corona del Mar is a community within Newport Beach, where the Bryant family lives.

Kobe, 41, and Gianna, 13, were among nine people killed when the helicopter they were in crashed on a hillside in Calabasas, Calif., northwest of Los Angeles, on Jan. 26. Orange Coast College baseball coach John Altobelli, 56; his wife, Keri; and their daughter Alyssa, 14 -- who played on the same club basketball team as Gianna Bryant -- also were killed. Christina Mauser, a 38-year-old who was the top assistant coach of the Mamba girls basketball team, was also killed in the accident, as were Sarah Chester, 45; her daughter Payton Chester, 13; and pilot Ara Zobayan, 50.

A public memorial service for the Bryants will be held Feb. 24 at Staples Center, beginning at 10 a.m. PT.

While the date -- 2/24 -- conveniently falls between two Lakers' home games, it still could have been chosen symbolically. Gianna -- one Kobe and Vanessa' four daughters -- wore No. 2 on her basketball jersey while Kobe was No. 24 for part of his 20-year-tenure with the Lakers, and his retired jerseys -- he also wore No. 8 -- hang at Staples Center.

The Los Angeles Times reported that "entry is expected to be severely restricted" at the venue despite Staples Center's capacity of about 20,000.

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